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Malvina CRETAL

PARIS

En résumé

Experienced Communications Manager with 13th years experience in Companies and Agencies
- specialized in global media and branding,
- Skilled at managing and leading multidisciplinary teams consisting of cross functional corporate teams, communications agencies and suppliers.
Looking for a challenging opportunity in a Multinational Company.

Mes compétences :
team player
direct marketing
branding
Video Production
Public Transport
Microsoft Word
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Broadcasting
Adobe Photoshop

Entreprises

  • L'Amicale u LFZ - President

    2016 - maintenant The French School Parents’ Association is a Non-profit organisation welcoming, informing and organizing friendly and fun events for LFZ families.
  • MCC Consulting - Consultant/Founder

    2016 - maintenant Helping small businesses and entrepreneurs with:
    Communication strategy
    Media strategy (offline and online)
    Digital marketing strategy
    Calendar of initiatives
    Online and offline channel content strategy and implementation
    Social media communications management
  • Amicale du LFZ - Communication Manager

    2015 - maintenant The French School Parents’ Association is a Non-profit organisation welcoming, informing and organizing friendly and fun events for LFZ families.
    · Manage Communication of the Amicale du LFZ (website, e-mailing, flyers, leaflets, posters and bimonthly magazine...).
    · Support in organizing and running all Amicale events.
  • NAXOO - Communications Manager

    2013 - 2013 * Defined communication and media strategies for B2C and B2B markets. ;
    * Implemented 360° communication plans.
    * Defined and applied brand identity codes.
    * Edited press release. ;
    * Managed customer/business publications and direct marketing. ;
    * Managed relations with internal teams, upc cablecom (business partner and minority shareholder),
    external agencies, suppliers.
    * Coordinated internal communication. ;
    * Controlled budget, deadlines and quality of communication plans.
  • 022Télégenève SA - naxoo - Communications Manager

    Genève 2013 - 2013 • Define communication and media strategy
    • Implement 360° communication plans
    • Manage relations with external agencies
    • Support and consult internal teams
    • Control communication budget
    • Manage customer publications
    • Coordinate internal communication
  • REGIE AUTONOME DES TRANSPORTS PARISIENS - Advertising Manager

    2003 - 2011 Objectives:
    * Developed and implemented communication strategies, specifically within media and advertising.
    * Managed several key communication projects to enhance company image, attract consumers and
    establish loyalty.
  • RATP - Advertising Manager

    Paris 2003 - 2012 • Led the development of strong brand building communication.
    • Managed several key communication projects to enhance company image, attract consumers and establish loyalty.
    • Supervised four employees (2004-2005 / two communications managers and two print producers).
    • Supported and consulted internal teams.
    • Steered communications agencies (corporate, advertising, event, media planning and buying, and marketing) from brief to delivery.
  • BETC EURO RSCG - Account Executive

    2001 - 2003 Clients: RATP, Peugeot, Jacques Vabre, Petit Bateau
    * Consulted with clients, building strong working relationships.
    * Coordinated and monitored creation of advertising campaigns.
    * Developed media recommendations.
    * Benchmarked against competition.
    * Monitored advertising.
    * Managed and monitored advertising budget.
  • BETC Euro RSCG - Account Executive

    Pantin 2001 - 2003 RATP, Peugeot, Jacques Vabre coffee (Kraft Food), Petit Bateau

    • Consulted with clients, building strong working relationships.
    • Coordinated and monitored creation of advertising campaigns.
    • Developed media recommendations.
    • Benchmarked against competition.
    • Monitored advertising budget.
  • PUBLICIS CONSEIL - Account Director Assistant

    Paris 2000 - 2000 Clients: Lancôme, DIM
    * Coordinated the creation of packaging visual. ;
    * Carried out various tasks in video production.
  • Publicis Conseil - Assistant of Account Director

    Paris 2000 - 2000 • Coordinated the creation of packaging visual.
    • Carried out various tasks in video production.

Formations

  • Shaw Academy

    Paris 2015 - 2015 Foundation Diploma, Distinction

    PPC Advertising, Online Affiliate Marketing, SEA/SEO, Digital Lead Conversion and Email Marketing, Data Driven Digital Marketing & Sales, Social Marketing and Online Reputation Management.
  • ISCOM

    Paris 2000 - 2001 Master's in Global Communication, specialized in Advertising
  • ISCOM (Paris)

    Paris 2000 - 2001 Master, Communication & Advertising

    Advertising
  • Negocia Business School (Paris)

    Paris 1997 - 2000 Diploma
  • Negocia

    Paris 1997 - 2000 Licence, Marketing & Communication

    Marketing & Communication

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