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Marc BERNARD-CEROUX

Rueil Malmaison

En résumé

New position in China in 2017. Several successful work experiences with China, good knowledge of the country and culture. Learning Chinese Mandarin.

9 years of work experience across 4 continents in the automotive and consumer goods industries. Previously working in the Strategy Department of PSA Group with responsibilities including management of co-operations with FORD and BMW Group with cumulated turnover around 2 billion euros since 2014.

Very interested in digital and new technologies: autonomous vehicles, in-car HMI (leading discussions on SDL with FORD and TOYOTA, which allows connection of third party enabled applications to vehicle infotainment systems).

Mes compétences :
Marketing
Travail en équipe
VIE
Chef de produit
Dynamique
Négociation

Entreprises

  • Groupe PSA - Senior Manager, DPCA/CAPSA JV Relationship and Business Development

    Rueil Malmaison 2017 - maintenant

  • Groupe PSA - Business Development Manager - Program and Strategy Department

    Rueil Malmaison 2014 - 2017 - Co-head of co-operations with FORD on Diesel engines and BMW Group on Gasoline engines: execution of existing contracts and negotiation of future contracts. Turn-over of around 2 billion euros since 2014.
    - Prospection and exploration: identify and implement the opportunities to cooperate with other car manufacturers (vehicle, powertrains, new mobility, services…). Leading confidential discussions with worldwide OEMs (including Chinese OEMs).
    - Define and lead the strategy (Business Plan) and profitability (Business Case) of the projects. Leading PSA discussions with FORD and Toyota on SDL (in-car HMI allowing connection of third party enabled applications to vehicle infotainment systems). Leading the negotiation of the end of the co-operation with BMW.

  • Groupe PSA - Strategic Volume Planning Sr Analyst - Program and Strategy Department

    Rueil Malmaison 2011 - 2014 - Work and validation with China and Russia of their 10 year strategic product plan and sales volume forecast
    - PSA 10 year engine and gearboxes worldwide strategy and sales volume forecast
    - Work with the consulting firm Oliver Wyman to build a forecast of the 2020 mix energy evolution in the European and Chinese automotive markets. Evaluation of the sales potential and price of several powertrain technologies: electric vehicles, electric hybrid, hybrid air, electrified gearboxes…
    - Evaluated the interest of a strategic alliance with General Motors and then worked with General Motors to exchange volumes on our future common strategic projects

  • Renault - Marketing Manager - Renault South Africa

    Boulogne-Billancourt 2009 - 2010 - Product Management & Price positioning: I implemented a new strategy for the Renault Sandero (55% of the sales mix), solving sales mix, production and stocks issues. Analysis of the competition, of the segments evolutions, work with the network on customer offers. Creation and monthly update of product dashboards
    - Strategic coordination: 2010 marketing plan, budget 2010 & 2011, 2010-2015 strategic plan
    - Other projects: deployment to the network of the campaign « satisfied or reimbursed », of the warranty strategy, of the quality campaign « 110% committed to you », of the impact of the new CO2 tax. Special analysis to the marketing director

  • Reckitt Benckiser - Assistant Brand Manager Calgon/Woolite/Maison Verte (internship)

    Massy 2007 - 2007 - Product development: developed and launched new packs, briefing and follow up with creative agencies, management of law issues, intermediate between the logistics department and the factories
    - Analysis: reporting on the performance of the brand and of the competitors (Nielsen), Marketing Plan and Brand Reviews
    - Communication: planned animations in supermarkets with Daytona, created neck hangers and promotions
    - Others: launched the new website, developed new TV ad on Calgon, store-checks

  • Renault - Assistant Brand Manager Laguna/Espace/VelSatis (internship)

    Boulogne-Billancourt 2006 - 2006 - Product development: elaboration of the new offer and launch of Limited Editions
    - Analysis: products performance, product and price positioning, report on the competition
    - Communication documents: updated and created brochures, flyers, Point-of-sale display
    - Organization of events: trained hostesses for the 2006 World Car Exhibition in Paris

  • Lazer Chemical (Malaisia) - Salesman/Junior Manager

    2005 - 2005 - Direct sale and management of a team of salesmen

Formations

  • Monash University (Melbourne)

    Melbourne 2008 - 2008 Master of Business Administration (MBA), Exchange Program in Australia

  • EMLyon Business School

    Lyon 2004 - 2008 Master of Science in Management, Marketing, Strategy, Finance

    Co-founder of the sports cars branch of the Sports Club

  • Lycée Notre Dame Du Grandchamp

    Versailles 2002 - 2004 Preparation for the competitive entrance examination to French Business Schools

  • Lycée Saint Louis De Gonzague (Franklin)

    Paris 1995 - 2002 Baccalauréat, Economics, Mention Bien - Equivalent to A level

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