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Marc JAFFRÉ

Lyon

En résumé

Mes compétences :
Marketing
Business development
Stratégie
Leadership
Innovation
Product Lifecycle Management
Développement produit
Développement des compétences

Entreprises

  • Merck Life Science - Head of Marketing

    Lyon 2008 - maintenant Since March 2008
    Merck – Head of Marketing, Lab Water (Global)

    • Responsible for the development and management of the Lab Water business unit marketing strategy and product line planning activities (300M$ business).
    • Responsible for five-year strategic plan, annual operating plan, forecasting and regular report outs to executive staff.
    • Leads and oversees new product development teams, develops and manages licensing and partnership agreements, product positioning, go-to-market, unit forecasting and pricing strategies and supervises the production of data related to competitors and markets.
    • Leads the Merck-Millipore Global Marketing Council (enterprise-wide initiative to maximize and expand Merck-Millipore’s marketing expertise and capabilities)
    • Coordinates the marketing communications activities and plans with marketing communications group and other domestic and international business units to ensure consistency and effectiveness.
    • Mentoring and coaching for marketing organization, implements “best practices”
    • Management of 30 Marketing staff.

  • Millipore - Director, Marketing Services (Global)

    Guyancourt 2003 - 2008 Responsible for on-going analysis and thorough understanding of the global marketplace: market surveys, competition assessment, risks analysis, market and product opportunities and Marketing Communications. Responsible for managing staff of 41 (based in Europe and North America).

    Major projects included:
    • Integration of Serologicals and Millipore Bioscience Marketing services departments, reorganized into 1 divisional, multi-site team.
    • Rebranding of Millipore Corporation
    • Development of the five year strategic plan of the Lab Water Division
    • Implementation of a Balanced Scorecard program
    • Development and implementation of a new market/customer segmentation model
    • Project manager for the development of a complete range of new water purification products (responsible for the product development as well as for the worldwide product launch: development of market requirements, development of the product strategy based on customer/competition/and market factors. It did also include the creation and direction of programs of marketing testing, field trials, and prototype evaluation.)
    • Implementation of SalesForce.com in North America and Europe
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Formations

  • INSEAD

    Fontainebleau 2015 - 2015 AMP

  • ESSEC Business School (Cergy Pontoise)

    Cergy Pontoise 2004 - 2006 MS Marketing

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