Mes compétences :
Marketing
Business development
Stratégie
Leadership
Innovation
Product Lifecycle Management
Développement produit
Développement des compétences
Entreprises
Merck Life Science
- Head of Marketing
Lyon2008 - maintenantSince March 2008
Merck – Head of Marketing, Lab Water (Global)
• Responsible for the development and management of the Lab Water business unit marketing strategy and product line planning activities (300M$ business).
• Responsible for five-year strategic plan, annual operating plan, forecasting and regular report outs to executive staff.
• Leads and oversees new product development teams, develops and manages licensing and partnership agreements, product positioning, go-to-market, unit forecasting and pricing strategies and supervises the production of data related to competitors and markets.
• Leads the Merck-Millipore Global Marketing Council (enterprise-wide initiative to maximize and expand Merck-Millipore’s marketing expertise and capabilities)
• Coordinates the marketing communications activities and plans with marketing communications group and other domestic and international business units to ensure consistency and effectiveness.
• Mentoring and coaching for marketing organization, implements “best practices”
• Management of 30 Marketing staff.
Millipore
- Director, Marketing Services (Global)
Guyancourt2003 - 2008Responsible for on-going analysis and thorough understanding of the global marketplace: market surveys, competition assessment, risks analysis, market and product opportunities and Marketing Communications. Responsible for managing staff of 41 (based in Europe and North America).
Major projects included:
• Integration of Serologicals and Millipore Bioscience Marketing services departments, reorganized into 1 divisional, multi-site team.
• Rebranding of Millipore Corporation
• Development of the five year strategic plan of the Lab Water Division
• Implementation of a Balanced Scorecard program
• Development and implementation of a new market/customer segmentation model
• Project manager for the development of a complete range of new water purification products (responsible for the product development as well as for the worldwide product launch: development of market requirements, development of the product strategy based on customer/competition/and market factors. It did also include the creation and direction of programs of marketing testing, field trials, and prototype evaluation.)
• Implementation of SalesForce.com in North America and Europe
