Marc JAFFRÉ

En résumé

Entreprises

• Merck Life Science - Head of Marketing

  Lyon 2008 - maintenant Since March 2008
  Merck – Head of Marketing, Lab Water (Global)
  
  • Responsible for the development and management of the Lab Water business unit marketing strategy and product line planning activities (300M$ business).
  • Responsible for five-year strategic plan, annual operating plan, forecasting and regular report outs to executive staff.
  • Leads and oversees new product development teams, develops and manages licensing and partnership agreements, product positioning, go-to-market, unit forecasting and pricing strategies and supervises the production of data related to competitors and markets.
  • Leads the Merck-Millipore Global Marketing Council (enterprise-wide initiative to maximize and expand Merck-Millipore’s marketing expertise and capabilities)
  • Coordinates the marketing communications activities and plans with marketing communications group and other domestic and international business units to ensure consistency and effectiveness.
  • Mentoring and coaching for marketing organization, implements “best practices”
  • Management of 30 Marketing staff.

• Millipore - Director, Marketing Services (Global)

  Guyancourt 2003 - 2008 Responsible for on-going analysis and thorough understanding of the global marketplace: market surveys, competition assessment, risks analysis, market and product opportunities and Marketing Communications. Responsible for managing staff of 41 (based in Europe and North America).
  
  Major projects included:
  • Integration of Serologicals and Millipore Bioscience Marketing services departments, reorganized into 1 divisional, multi-site team.
  • Rebranding of Millipore Corporation
  • Development of the five year strategic plan of the Lab Water Division
  • Implementation of a Balanced Scorecard program
  • Development and implementation of a new market/customer segmentation model
  • Project manager for the development of a complete range of new water purification products (responsible for the product development as well as for the worldwide product launch: development of market requirements, development of the product strategy based on customer/competition/and market factors. It did also include the creation and direction of programs of marketing testing, field trials, and prototype evaluation.)
  • Implementation of SalesForce.com in North America and Europe

Formations

• INSEAD

  Fontainebleau 2015 - 2015 AMP

• ESSEC Business School (Cergy Pontoise)

  Cergy Pontoise 2004 - 2006 MS Marketing

Réseau

• Arnaud BRETECHE

• Coraline LASSUS

• Francis LE QUILLIEC

• Frederic VANDERHAEGEN

• Jerome VIALLARD

• Joséphine CONDAMIN MAGIS

• Minh-Lan NGUYEN

• Naomi SALVATORI

• Xavier BÉHAGUE