Marie-Alix THÉBAULT

En résumé

Entreprises

• ADM INTERNATIONAL - Brand manager cocoa & chocolate “deZaan Gourmet”

  2014 - maintenant - Marketing and communication tools to support the business development and expansion
  (product leaflet, distributor catalog, recipe book, e-communication)
  - Specific promotional plan to increase the sales during the high season (Christmas molds)
  - Event implementation (booth, sampling, giveaway, press release) to increase brand awareness
  - External and internal market study to strengthen the business efficiency through targeted customers
  - Sales team and customers support on daily business in Asia, USA and Europe
  

• LDC Nº1 POULTRY GROUP - Delicatessen divison - Product manager in convenience food “Marie”

  2012 - 2014 Individual fresh ready meals (Budget: 400 000€ / Portfolio: 32 SKUs)
  - 4 range extensions and renovations per year to reinforce the core business (+5% MAT / +16% YTD)
  - Concept screening leading to 2 breakthrough innovations to revitalize the brand (Patati-patata)
  - In-depth brand and market analyses with 3 corrective action plans to restart growth
  - Festive range profitability analysis and portfolio reorganization to be in-line with objectives
  - Promotional plan through key channels (on-pack and e-activation, merchandising tools, trade)
  - Effective sales team training (pitch, product presentation) and incentive
  - Regular competitive intelligence to identify the strenghts, weaknesses and opportunities
  
  Familial frozen ready meals and desserts (Budget: 140 000€ / Portfolio: 17 SKUs)
  - Large-scale launch with positive impact allowing the brand to reach a leading position in value (+21% MAT) - Proactive developments to expand the product range with must-have recipes (Les Mijotés)
  - Consumer and distributor panel analysis to follow performances and identify trends
  - Profit and loss responsibility to ensure margin targets, price control and recommendation
  - Category strategy definition and planning with 1 to 3 years marketing plans
  - Strategy implementation in terms of operational objectives and action plans
  

• LDC Nº1 POULTRY GROUP - Processed products divison - Assistant product manager “Le Gaulois”

  2011 - 2011 - Exploratory research in snacking category driving to new developments and competitive edges
  - Distributor performance analysis to reinforce the partnership on festive range (Groupe Casino)
  - Qualitative and quantitative survey to highlight consumer trends, insights and needs
  - Launch of a new breaded chicken to answer the needs of large portions “Croq max”
  - Packaging and website study and recommendations to renovate the brand identity
  

• SARA LEE INTERNATIONAL - Assistant product manager in coffee “L’Or et Maison du café”

  2010 - 2010 - Market and trends study (Gira food service) to enlarge the field of brand share
  - Promotional campaigns through trade marketing action plan to boost sales on specific periods
  - Sales force tools to support customer resale (technical book, display kit, product leaflet)
  

• CENTRAL BUYING GROUP SYSTÈME U - Supply chain

  2009 - 2009

• BONDUELLE Nº1 VEGETABLE GROUP - Product development

  2008 - 2008

Formations

Pas de formation renseignée

Réseau

• Agathe BENOIT

• Andrew MALLET

• Cyril POUPLARD

• Hind SARHANE

• Jean-Baptiste TIRIAU

• Martine CANARD

• Romain OBRECHT

• Sylvain NARDON