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Marie AMIAND

HONG KONG

En résumé

At Brands Republik, we support cosmetics and lifestyle brands, from emerging niche to mass high-street. With our wide network of partners, we define ourselves as a one-stop shop to Brand Development in Asia.

Our approach is flexible and tailor-made to your specific needs and ambitions:
- Conducting ad-hoc missions
- Acting as an external advisor to the decision-makers, whether top or functional management, through one-on-one guidance
- Accompanying long-term as the “outsourced” marketing or brand management local office

We deliver smart and pragmatic recommendations based on market experience to provide you guidance through critical decision-making:
- Brand strategy
- Business planning and market-entry strategy
- Business development
- Marketing
- Product range creation

Our promise:

- > A strong anchor in Asia
“Guanxi” is key in Asia. Nothing can be achieved without connections here. To make your development a success story, we leverage on an extensive network of partners and contacts in a wide range of fields, ranging from distributors and retailers to operational partners (designers, suppliers, etc) and investors.

- > We’re smart & agile
What defines our team best is its high flexibility and passionately entrepreneurial mindset… Its small size is a promise of fresh ideas and reactivity to move with great speed.

- > We treasure our partnerships and keep the communication lines open
We value transparency and put great effort in developing a respectful, productive cooperation with the brands. Despite the distance, we will ensure you have a clear visibility of your brand’s business. We believe it is key to reaching a mutual satisfaction.

We have faced and solved multiple types of challenges and are ready to accompany you in reaching your goals.

Marie Amiand, Managing Director, is solidly anchored in Asia, with 10 years spent in China, Shanghai and Hong Kong. She debuted her career at L’Oreal - Lancôme in Paris and subsequently held Senior Management positions within Sales and Marketing at leading players, amongst them Sephora China and Esprit group’s Red Earth, a brand distributed through 1,600 doors within 20 markets.

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