Marie-Christine RIEUL

En résumé

Entreprises

• IDEAdvanced - Fondatrice

  2011 - maintenant Conseil en Transformation Ventes et Marketing pour accompagner les entreprises vers la vente multi-canal et le marketing des média sociaux.

• BEBEBOX - Gérante

  2007 - 2012 création et développement d'un site de e-commerce- 30.000 visiteurs uniques par mois - Animation marketing / Gestion des gammes et des approv.

• Dassault Systèmes - VP Corporate Strategic Marketing

  Vélizy-Villacoublay 2005 - 2007 Dassault System is the WW leader in Product Lifecycle Management softwares, ( CATIA (CAD) + 3D Virtual Manufacturing & 3D Collaboration) -1.3B$ revenue in 2007. DS evolving its partnership with IBM, has requested me to build a full integrated Marketing including, Marketing Strategy, Product Management & Operational Marketing. I was also requested to lead the Sales re-engineering processes.
  
  Key achievements include:
  
  - Define a marketing vision, strategy and road map based on a selection of projects, activities & roles for Strategic Marketing, Product Marketing & Marketing Operations – Implement an industrial marketing model.
  
  - Align plan with business objectives. Manage a budget of 35M$/Y
  
  - Assess, Recruit, & Motivate a team of 200 professionals.
  
  - Delivered in 07: launch 6 products, get $ 280M pipeline through lead generation and 20.000 clients attending DS Events. Mutiply by 2 the marketing investment productivity.
  
   Lead the Sales reengineering project ( channel strategy, sales model, territory management, compensation model) and manage the annual sales planning process.

• NextiraOne - Dr Outsourcing Services & Strategic Alliance

  Rueil-Malmaison 2003 - 2005 Key achievements include:
  NextiraOne,(Spin off de Alcatel Réseaux d'Entreprise)
  European leader in enterprise communication solutions,with 1B$ revenue in 2004, wants to develop its Services & Outsourcing business to be the leader in this domain in Europe, as well as to enhance its channel revenue. Objectives are to double the revenue each year. Company shareholders has changed in Q2 06.
  
  - Develop & implement a company vision, strategy and road map for Outsourcing Services and Channel Management
  
  - Ensure country road maps are defined and implemented (business plan, people, sales, marketing and delivery)
  
  - Develop an effective business relation with key partners such as EDS, CSC, Equant, with already key successes
  
  - Support business development by active participation to sales process for major European opportunities
  
  - Delivered in 2005: revenue have more than double versus 2004 with $120M revenue

• Unisys - Dr Commercial + COO Europe Div telecom

  Blue Bell, PA 1998 - 2003 Unisys, is one of the top 5 ww IT leader in HW/SW and I was working for the Telecom Division, specialised in telecom Services for major national and international Telecom operators.
  
  Unisys wants to develop new Consulting and SI service lines complementary to his traditional software & system integration business.
  The objectives I have are to reorganise the Telecom group in Europe and set the processes. - Turnover $ 100M / Y and to create a European sales leadership and achieve the Operating Plan by focussed business plans and incentived / trained sales team.
  Major customers are: France Telecom, various Orange subsidiaries, Telefonica group, KPN, E+,BT,…
  Business focus are: Mobile Internet (MMS, enterprise Mobilization and new Voice services).
  
  Key achievements include:
  
  - Develop & implement a restructuring plan according to business, financial and social objectives (400 people)
  
  - Control business pipelines and outlooks with Country Managers & Sales Drs to ensure better predictability and win rate - produce financial reporting
  
  - Control project & chargeability reports for decisions in term of project management, resource assignments
  
  - Build business plans for new services with sales & R&D
  
  - Create sales discipline and bring common values to a team of 40 Sales Professionals and Major Account Managers
  
  - Structure a pre-sales team of 20 consultants, set-up organisation and processes (resource & business priorities management….)
  
  - Define sales objectives and organise sales campaigns
  
  - Participate in the sales cycle of key opportunities.

• EDS - Large Account Dr

  1990 - 1998 EDS is the 2nd ww IT leader - specialized in major outsourcing and system integration project, mainly for Large Enterprises.
  I was in charge of the Energy and Chimical sector as Large Account Dr
  
  Key achievements:
  
  - Develop new source of business for EDS in the Pharmaceutical Industry through innovative value proposals by defining related business plan
  
  - Initialise contacts at board levels, create trust and convince of the value add of the services offered by EDS
  
  - Negotiate contracts of Consulting, System Integration and Outsourcing with major companies such as Aventis (HMR), Glaxo, Total, Henkel, Michelin, Pechiney....
  
  - Contracts from $ 200K to $ 10M.

• Colgate Palmolive - Trade Marketing Division Manager

  Bois-Colombes 1985 - 1990 Key achievements:
  
  Colgate Palmolive is a ww leader in Beauty Care and House care products for Consummer market.
  Based in France, I was in charge for the country of the trade marketing / category management for the Beauty Care lines of products.
  
  • Define and plan the commercial & trade marketing strategy for 20 brands on 8 markets (listing, promotional and annual fees, merchandising and in site promotion, pricing etc….)
  
  • Develop an accurate communication and incentive policy for 100 salesmen - Develop sales kit, presentations and negotiation frameworks.
  
  • Assist the Sales General Manager & document strategic analysis for decision making – Manage a team of 8 persons.
  
  • Coordinate outlooks and production plans by interfacing 12 product managers, 3 plants and the sales force (revenue: $ 250M /Y)

Formations

• Ecole Supérieure De Commerce Sup de Co

  Reims 1982 - 1985 Marketing & Finance

Réseau

• Bruno BLANC-FONTENILLE

• Bruno RECIPON

• Guillaume GONZALES

• Jean Philippe LUAS

• Louis LE FILLEUL

• Pauline SAYET

• Philippe-Alexandre GRARD

• Sabine ESTAQUE

• Sylvain FRANCES

• Xavier JOUVET