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Marie FERNANDES

Paris

En résumé

• Highly ambitious, professional, creative and dynamic
• Passionate about Market Research and Marketing with a specific focus on generating insights and actionable recommendations for the clients
• Relevant experience in conducting a wide range of multicountry studies using different quantitative approaches such as concept screening, concept/product tests, benchmarking, claims or pack tests.

Mes compétences :
Marketing
Strategy
Consultancy
Market research
manage a business network
Team Management
Secondary Analysis
Search Engine Optimisation
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Excellent communication skills
Conducting market research analysis

Entreprises

  • Ipsos - Research Executive

    Paris 2012 - maintenant Ipsos MORI, London - Research Executive (Ipsos InnoQuest/ Consumer Goods)

    - Specialise in helping clients identifying and implementing strategic insights in the business
    - Working on the design of the research project while thinking of creative research methods ;
    - Setting up and managing small and more multi-country ad-hoc projects : developing questionnaires
    and liaising with internal and external suppliers to ensure timelines and quality are met
    - Conducting the analysis of the results (SPSS), writing the report and presenting strategic
    recommendations to the client

    Key skills developed: Ability to work in a fast-paced environment and under tight deadlines ;
    Experience in working on different accounts & consumer goods sectors (Unilever, Nestle, Ferrero,
    BirdsEye, Kimberly Clark) ; Genuine interest in understanding and solving business needs, Excellent
    communication skills (research conducted in both English and French).

  • Traffic Optimiser - Stagiaire en Optimisation des moteurs de recherche (SEO), Réseaux Sociaux & Référencement

    2011 - 2011 - Développement et management d'un ' business network'
    - Création et optimisation de liens en utilisant Google Analytics
    - Production de contenu créatif pour générer des liens, du traffic et notoriété de la marque
    - Relations publiques en ligne

Formations

Annuaire des membres :