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Marie-Laure TORRES

PARIS

En résumé

After finishing my first year of medical school, the president of the University told me “ You present yourself as a business school student ”. A few years later, the CEO of an online start-up company where I was doing an internship told me: “ You should be in the creative department ”.

Today I have connected the dots. I am a bridge between business and creativity. This is a passion that translates into my work as a marketing coordinator.

Connecting your values, your story to the right market is essential. This is where I can help, from strategy development to execution.

My aim is to explore the world’s opportunities to continue to learn and get excited by an idea, a project, a value, a vision. I am always taking on challenges, and I will continue to pursue this.

I enjoy meeting new professionals. Feel free to contact me if you want to share your new project, your next project or talk about the Eurovision.

Mes compétences :
Chef de projet
Communication
Développement commercial
Média
Social Media
Stratégie
Négociation
Gestion de projet
Gestion de la relation client
Marketing stratégique
Stratégie digitale
Publicité
Branding

Entreprises

  • HM Group - Marketing Consultant

    2016 - 2016 - Brand analysis and recommendations (Positioning, ID, Message...)
    - Produced Marketing / Communication & New Business strategies

  • DGM Creative - Account Director / Brand Strategist

    2014 - 2016 DGM Creative is a full service agency, offering strategy consulting and creative execution services. Managing and mentoring a team of 3 people.

    - Brand strategy
    - Brand development, brand management
    - Marketing strategy (including product development)
    - Campaign strategy (ATL/BTL)
    - Project Management / Production (digital campaign, website, app, print, spatial, TVC, radio...)
    - Account management / Client relationship management
    - Business Development
    - Pitching

  • Cutting Edge Solutions - Marketing Manager

    2013 - 2014 Provided pro-active sales insights and marketing strategies to build the future.

    - Marketing and Sales strategies development
    - Marketing tools creation and implementation
    - Promotional event organisation
    - Key account management
    - Business development

  • Australian Academy of Dance - Marketing Consultant

    2012 - 2013 Led the evaluation of the strengths and weaknesses of the company to establish a solid business frame for the future.

  • Viagogo - Business Developer

    2010 - 2011 Click to edit position descriptionChallenged to implement business strategies in France, Belgium and Luxembourg,
    I was at the creation of the French office, responsible for sourcing new products and developing new online sales channels.
    My ability to use and develop my network was the key point of my mission.

  • JUAN - Marketing Consultant

    2010 - 2011 Commissioned to assist a senior marketing consultant on the SFR (Vodafone France) contract. I participated in predicting the future of a market.

    - Market trends analysis
    - Consumer behaviours
    - Technology trends
    - Product development and Partnerships Recommendations

  • GOOM RADIO - Community Manager

    2009 - 2010 J'ai eu l'occasion d'intégrer l'équipe de promotion chez GOOM RADIO (1er bouquet de radio numérique) en tant que community manager.
    En relation directe avec le directeur de la promotion web, j'ai participé aux démarches de développement auprès d'acteurs importants du web.

    - Gestion de la base de données de nos contacts web
    - Veille blogs, sites, forums, skyblogs
    - Prise de contact et gestion des communautés
    - Animation des communautés
    - Gestion de projet événementiel (radio éphémère lors du salon LE WEB 09)

  • Beroske Production - Sales and Marketing Executive

    2007 - 2009 Présente depuis la création de Beroske Production, j'utilise mes compétences pour une analyse générale de l'entreprise (analyse financière, gestion de l'information, communication) ainsi que pour une action concrète sur le terrain en tant que chargé de diffusion principalement pour la France.

    - Création d'outils de gestion de la base de données
    - Gestion de la base de donnée
    - Création d'outils de communication (print et web)
    - Gestion du projet de site internet (recherche de partenaires, définition du cahier des charges, suivi du projet)
    - Analyse de marché
    - Analyse de la stratégie commerciale et de la communication de l'entreprise

    - Booking artistes France
    - Suivi des dossiers internationaux

  • Les Visiteurs du Soir - Assistante Chargée de Diffusion

    2007 - 2008 - Mise à jours de la base de donnée
    - Mise à jours des outils de promotion
    - Création d'outils de promotion (argumentaire)
    - Diffusion d'artiste pour la France

Formations

Réseau

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