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Marie-Laurencine SCHMITT

PARIS

En résumé

//KEY SKILLS
• Creativity and sense of style
• Organized and result driven
• Solid interpersonal skills
• Business savvy


//SPECIFIC SKILLS
• Communications, Advertising, Editions, Visual Identity, Social Networks, Marketing, Fashion and Luxury products, Styling, Set design

//E-PORTFOLIO
http://laurencine.portfoliobox.fr

Mes compétences :
Publicité
Communication
Marketing
Adobe Photoshop
Graphisme
Gestion de projet
Adobe Illustrator

Entreprises

  • MAKE UP FOR EVER - International Branding and Edition Manager

    2013 - maintenant //MISSION: Develop visual and printed supports to communicate on MAKE UP FOR EVER new image


    //RESULTS:

    • Achieved creation of a brand book in record time and within budget constraint for the brand 30th anniversary

    • Created a style guide recommendation for collaterals

    • Reorganized entire visual brand assets (+10 000 files)

    • Participated to the creation of visuals (concepts, styling, set design, castings...)

    • Worked on a new editorial strategy for MAKE UP FOR EVER

  • MAKE UP FOR EVER - International Advertising Manager

    2012 - 2013 //MISSION: Handle brand visual content in store, press, billboards and printed supports for worldwide use


    //RESULTS:
    • Created graphical elements for product launches: logo, layouts for merchandising supports

    • Created and provided advertising supports: press layouts, advertorials, leaflets…

    • Develop market guidelines as a basis for drawing the correct use of the visuals

    • Run 10 operational projects a year and delivering all elements on time to the Operational Marketing Team

  • CHRISTIAN DIOR COUTURE - Advertising Manager // Art buyer

    Paris 2011 - 2011 //MISSION: Manage the overall DIOR JOAILLERIE and BABY DIOR advertising campaigns in total independence


    //RESULTS:
    • Dealt with the organization of shootings (concept research, casting, styling, budget)

    • Produced seasonal and institutional short movies for the House website

    • Edited and produced communication tools: catalogues, press kit, leaflets, look books, greeting cards

    • Contributed to Dior muses management by negotiating contracts and fees with their agents

  • CHRISTIAN DIOR COUTURE - Advertising Production and Edition Assistant

    Paris 2010 - 2011 //MISSION: Support advertising team with the production of all CHRISTIAN DIOR COUTURE campaigns and editorial materials in a very fast-paced environment


    //RESULTS:
    • Coordinated the production of seasonal advertising campaigns

    • Dealt with the production of catalogues from conception to print

    • Helped build content and concept with Art Directors

    • Worked on articles for the Christian Dior Perfumes CRM magazine « Dior Mag »

  • MAKE UP FOR EVER - Groupe LVMH - Advertising and Visual Identity Manager Assistant

    2010 - 2010 //MISSION: Assist the Advertising and Visual Identity Manager in varied projects within a fast-growing structure


    //RESULTS:
    • Pre-selected visuals for campaigns according to the marketing and visual teams requirements

    • Managed POS and Press framings following merchandising and communication guidelines

    • Dealt with the shooting of institutional videos for the brand and its academies

    • Took care of castings, styling and set design for shootings

Formations

Réseau

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