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Marie ROBIN

Blagnac

En résumé

Mes compétences :
Communication
Aéronautique
Brand marketing
Marketing
Strategie
Management de projet
Innovation Managériale
Communication institutionnelle
Coaching
Business development
Empowered Teams / Trust Based Organisations
Gestion de l'innovation
Corporate hacking

Entreprises

  • Airbus - Innovation Manager

    Blagnac 2017 - maintenant #Digital & Emerging Technologies
    #Innovation Coach
    #Corporate Hacking
  • Airbus - Innovation communication manager

    Blagnac 2015 - 2017
  • Airbus - Engineering Communication manager

    Blagnac 2013 - 2015
  • Airbus - Event manager

    Blagnac 2012 - 2013 In charge of the management of large events’ projects, for the Engineering top management, twice a year.
    I also acted as a support in regards of the organization of smaller events within Engineering centres.

    My position included strategic definition of events as well as fostering a team (internal & suppliers) in order to deliver on time, quality and cost.

     Definition of strategy & messages according to corporate & function objectives
     Project management of events for the Head of Engineering & his top management team (“Engineering All Managers Meeting”)
     Production of internal events from conception to completion and result analysis (1500 people across 3 to 4 European Airbus sites)
     Management of budget for each event project (from 800k for an audience of 1500 people to 400k for an audience of 500 people)
  • Airbus - Internal communication officer

    Blagnac 2011 - 2012 Position included some strategic and operational aspects in event communications, community portal and communications campaigns.

     Deployment of internal communication plan for Engineering & programs (E-MOTION, Engineering global footprint)
     Community management on Airbus|People Engineering portal (internal portal dedicated to 12 000 employees)
     Online & Offline communication actions: articles, kakemonos, breakfast meetings, highlights, AirbusTv news, push mails to Engineering community, e-sites creation & follow-up...
     Events: organization of “Engineering All Managers Meeting”, market-places, roadshows, forums…
  • IFR France - Communication & marketing officer

    2009 - 2010 Definition & implementation of communication plan
     alignement with marketing & business strategy
     as is situation of existing communication tools
     development of new tools

    Definition & deployment of marketing strategy
     studies on market , market share & competitors
     alignement of strategy with business

    Project management on the e-site refurbishment

    After sales support
    Professional thesis : Small & medium business communication tools analysis.
  • Pierre Fabre - Marketing studies officer

    Castres 2008 - 2009 Project management over marketing studies focused on both BtoB customers (pharmacy) & BtoC customers (users of product).

    Qualitative & quantitative studies
    Analysis & action plan recommandation

    Company's action taken: product name change, re-positioning, improvement in merchandising...
  • Lidl Direction Régionale - Organisational Manager (legal & finance)

    Strasbourg 2008 - 2008 For 5 major outlets (revenues superior to 100k)

     Analysis and actions set-up to reduce inventory shrinkage
     Prevention & Management of structural financial risks.
     Team Management (3 teams of 20 people) & coordination.

Formations

  • Ecole Supérieure De Commerce De Toulouse

    Toulouse 2008 - 2009 Marketing Management & Communication

    Mastère Marketing Management Communication (english programme) - Electives: International, Innovation, Services, Sustainable development, Luxury (aeronautics)

    Electifs: International, Innovation, Services, Développement durable, Luxe (aéronautique)
  • IAE Institut Administration Des Entreprises (Toulouse)

    Toulouse 2007 - 2008 Law & controlling / Droit et Gestion

    Master 2 Droit & Gestion
  • Université Des Sciences Sociales Toulouse 1

    Toulouse 2006 - 2007 Business law
  • UNIVERSITE DROIT ET SCIENCES POLITIQUES (Nantes)

    Nantes 2003 - 2006 Licence en droit privé / business law
  • Tallmadge High School (Tallmadge, Ohio, Usa)

    Tallmadge, Ohio, Usa 2002 - 2003 High School

    Senior year
  • Lycée Saint Joseph (Machecoul)

    Machecoul 1999 - 2002 Latin & Théâtre

    Baccalauréat Sciences Economiques et Sociales, spécialité Anglais renforcé

Réseau

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