Marina PICARD

En résumé

Entreprises

• Renault SA

  maintenant

• LCV Division - Deputy Marketing Director

  2014 - maintenant Deputy Marketing Director - LCV Division (Paris HQ)
  LCV Worldwide Division - Renault SAS
  Mission Build and develop the mid-term LCV Sales and Marketing strategy within the Renault-Nissan Alliance, as we will enter a new car segment.

• Renault - Deputy Marketing Director

  Boulogne-Billancourt 2014 - maintenant LCV Division
  Future products within the Renault-Nissan Alliance

• Renault SAS - Marketing Director

  2013 - 2014 Marketing Director - Czech Republic / Slovakia / Hungary (Expatriate Prague)
  Mission Build and implement the sales and marketing policy of Renault and Dacia in Mid-Central Europe.
  
  Actions Reach the volumes, market share and profitability objectives for both brands
  Pilot the maximum efficiency of invested VMEs and FMEs
  Manage the Marketing teams in the three countries: 24 people

• Renault - Marketing Director

  Boulogne-Billancourt 2013 - 2014

• Renault SAS - Senior Brand Manager - AB Range

  2009 - 2013 Senior Brand Manager - AB Range (small cars) - Direction Commerciale France -
  Mission Define and implement the Marketing policy on the mother market (product, price, VMEs)
  
  Actions Launch New Clio (most sold car in France, 2nd in Europe) and Captur (B-crossover segment leader in France and Europe)
  Reach the sales volumes (310 000) and range profitability objectives
  Manage the Product Managers team: 8 people

• Renault - Senior Brand Manager

  Boulogne-Billancourt 2009 - 2013 AB Range (Twingo, Clio, Captur)

• PARIS RRG Subsidiaries - Operations Manager

  2007 - 2009 Direction Commerciale France - Renault SAS
  Mission Monitor and increase the new car turnover, profitability and services quality of the Renault Retail Group subsidiaries
  
  
  Actions Implement the corporate Sales & Marketing strategy within the network (32 000 cars)
  Reach the volumes + 7% and quality objectives: + 3pts

• WORLDWIDE - Accessories Project Manager

  2004 - 2007 After Sales Marketing Strategy Division - Renault SAS
  Mission Define the Renault and Dacia Accessories product planning
  
  Actions Build the ranges within the ``Renault 2009 Contract'' (26 new cars)
  
  Negotiate and Coordinate the range planning with the new car Project divisions
  
  Transversal management of the Aftersales project teams: Marketing, Engineering and Purchasing (25 people)

• Expatriate Bucharest - Head of DACIA Product Marketing - ROMANIA

  2000 - 2003 Market and Sales Division - (Bucharest) - Renault SAS
  
  Mission Define the Dacia product/pricing strategy for the Eastern emerging markets.
  
  Pilot the range end of life and prepare the launch of Logan
  
  
  Actions Implement, train and manage the Product Marketing team: 7 people
  Launch of Dacia SupeRNova and Solenza : 150 000 cars

• WORLDWIDE - Marketing manager

  1996 - 1998 CAREVIA Project- Worldwide Sales Division - Renault SAS
  
  Mission Identify the marketing content of a new automobile sales channel: multi-brand used cars superstores
  
  
  Actions Benchmark the USA best-sellers (CarMax, AutoNation)
  
  Release the methods for the sales teams

• WORLDWIDE - Marketing Assistant

  1994 - 1996 Worldwide Marketing Division - Renault SAS
  
  Mission Define the Corporate market and sales strategy
  
  
  Actions Provide sales tools for the network teams
  Ensure the training for the country sales Managers

• After-sales - Helpdesk

  1992 - 1994 RCI - Renault SAS

• Groupe Bongrain - Trainee

  1990 - 1991 Mission Implement a « French gastronomy » concept (Fine French Food Store)

Formations

• Ecole De Management De Lyon

  Ecully maintenant

• Lyon Management Business School

  Lyon 1998 - 2000 Masters Degree

• EMLyon Business School

  Ecully 1998 - 2000 Bachelor of Science
  
  International Marketing and Management

• Université Catholique De L'Ouest

  Angers 1987 - 1991 Diploma

Réseau

• Brigitte GUYOT

• Bruno VILLEDIEU

• Catherine ZOUGHEDANI

• Christophe ALLEIN

• Damien ARMENTÉ

• Johanna BIDAULT (VERNEAU)

• Mathieu LAMOTTE

• Sabine RUELLO

• Samuel FROGER