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Marine CATALAN

Boulogne-Billancourt

En résumé

1- Mon premier a quitté l’univers des Khâgneux pour la galaxie des Communicants, et faire ses premières armes au CELSA.
De Proust à Wolton, il n’y a qu’un pas. Le rat de bibliothèque a fait peau neuve et s’est doté d’antennes pour mieux comprendre ce monde où le concept et le bon mot règnent en maîtres.



2- Mon second a entrepris un long voyage en contrées publicitaires.
Initié par la famille Publicis, il s’est pris de passion pour le Planning Stratégique, et souhaite mettre ses connaissances, ses capacités d’analyse et de réflexion au service des marques.


3- Mon troisième est un observateur curieux.
Du retour triomphal des Birkenstock, à l'essor des nouvelles solidarités, en passant par les moeurs d'une étonnante Generation Y : les grands mouvements sociaux et sociétaux l'intriguent et l'amusent.


4- Mon tout rêve de divertir intelligemment, n'aspire qu'à trouver des solutions innovantes d'interaction avec les consommateurs, et met sa passion et ses compétences au service de marques en quête de sens.

Mes compétences :
Advertising
Planning
Planning stratégique
Publicité
Strategic

Entreprises

  • Proximity BBDO - International Strategic Planner

    Boulogne-Billancourt 2012 - maintenant International strategic planner, Proximity BBDO

    WORLDWIDE STRATEGIC DIGITAL LEAD FOR P&G HAIRCARE BRAND
    Lead strategic planner for P&G-Wella Porfolio (5 professional brands, from Prestige to lifestyle : Sebastian, Nioxin, Wella Professional, Kadus/Clairol/Londa).

    In charge of global brand digital strategy : supporting Wella on both masterbrand and sub-brand levels to conceive and implement its digital strategy (from brand equity to brand sites, from digital support of product launch to online live events…) ; develop its digital eco-system including social media.

    Social Media strategy : build brand social voice and eco-system, develop brand image and awareness ; develop social media eco-system ; conceive content strategy (including editorial planning) ; creative briefs on social media creation and activation.

    Creation : creative concepts to assess brand image step change. Modernize brand image through digital innovations, disruptive and effective ideas accross all digital platforms.


    EMEA STRATEGIC DIGITAL LEAD FOR HP
    Lead strategic planner for HP printing and computing (in coordination with CLM BBDO- ATL agency).

    In charge of digital implementation of global brand strategy : interpretation and activation of ATL campaigns accross Europe.

    Creation : creative briefs to activate brand global strategy.


    FRANCE STRATEGIC LEAD FOR LABEYRIE (Premium French food brand)
    Strategic lead for french market.

    In charge of brand digital strategy : from conception to activation. Conceive (from scratch) Labeyrie’s digital strategy and eco-system including social media. Activate brand equity through digital support of product launches, promotions, events etc.

    Social Media strategy : build brand social voice and develop eco-system ; develop brand premium image and drive awareness ; conceive content strategy (including editorial planning) ; creative briefs on social media creation and activation.

    Creation : creative briefs to activate and illustrate brand equity, to support products launchs and campaigns, to drive brand awareness accross brand digital platforms.


    NEW BUSINESS (International / Europe / France pitches)
    360° Strategic recommendations
    Integrated Brand strategies (brand platforms, positionings, identity and activation)
    Communication and advertising concepts
    Creative briefs
  • Plan.Net, Agence conseil en stratégies digitales - In charge of Strategic Planning

    2011 - 2012 Creation of strategic planning department

    Strategic recommandations,
    Client support,
    Brand platforms,
    Creative briefs.


    Conception & creation of internal tools.

    New business & clients development : evianmaman (CRM french program for Evian), Pentax (lead agency for european communications plan), Desperados (France + Europe digital strategy), Merck,...
  • Sup de pub - Lecturer. Introduction to Strategic Planning

    2011 - maintenant
  • BEING, TBWA - Strategic planner, Digital department

    2010 - 2010 Strategic notes and recommandations,
    Conception of creative concepts and briefings, brands platforms and positionnings,

    BEING clients : McDonald's, Martell, Groupama, Boiron, Pernod...
    Call for tenders
  • Publicis Consultants - Strategic planner

    2008 - 2010 STRATEGIC RECOMMANDATIONS :
    Benchmarks, semeiological analysis
    Conception of communications and advertising big ideas (brand positionnings, brand platforms...)
    Writing of creative briefs


    CLIENTS : Etablissement Français du Sang, Banque de France, Caisse National d’Assurance Vieillesse (CNAV), Caisse Nationale d’Allocations Familiales (CNAF), Bordeaux, Electricité Réseau Distribution de France (ERDF)…..

    AGENCY LIFE:
    Creation of trendbooks
    Internal tool : crisis impact on social, economical, cultural trends
    Organisation of creatives "rendez-vous" (discussing creative trends, analysis of campaigns and concepts....)
  • I&e Consultants - Consultant - Technology, Media & telecommunications Department

    2006 - 2006 PUBLIC RELATIONS :
    Events conception, events organisation (press conference, internal events...)
    Client : Strato

    PRESS RELATIONS :
    Conception & writing of press releases, contacting journalists, roadshow organisation
    Clients : Strato, hotels.com

    MARKET WATCH :
    Market and consumption trends (marché, tendances, modes de consommation)
    Media Analysis, Benchmarks
    Clients : Strato, France Télécom, hotels.com

Formations

Réseau