Marine DE VILLEMANDY

En résumé

Entreprises

• E-BEAUTY - Fondatrice et Gérante

  2006 - maintenant Conseil en marketing digital beauté/luxe

• E-BEAUTY - Consultante en stratégie MKG digital

  2006 - maintenant E-BEAUTY CONSULTING (Founder) - PARIS/LONDON
  
  CLIENTS: NUXE, BIO-BEAUTE, KLORANE, AVENE, ELANCYL, THALGO, BIONIKE, LINVOSGES, TECHSELL, L’ARGUS DES MONTRES
  
  
  E-BEAUTY recommends digital & social media strategies, produces Brand Content and delivers efficient digital solutions/media, mainly for Beauty brands
  
  1/ DIGITAL & SOCIAL MEDIA STRATEGY
  Manages delivery of Annual digital activities & tools to support its clients sales, events and marketing campaigns :
  - Develops CRM strategies that integrate appropriate digital and outbound media including email, social, website, etc.
  - Builds acquisition (co-registration, affiliates), cross-sell, retention and loyalty programs that provide maximum ROI
  - Optimizes all digital channels (SEM, Affiliates, Social, Display, Online PR, CRM)
  - Delivers websites, event sites, social sites, blogs, social pages.
  
  2/ BRAND CONTENT
  - Recommends and produces video content (tutorials, Expert interviews, etc.)
  - Recommends and produces social content (facebook, twitter, Instagram)
  - Recommends and produces corporate content (email, websites, blogs, etc.)
  
  

• PIERRE FABRE - KLORANE - MARKETING DIRECTOR, INTERNATIONAL MKG MANAGER

  2000 - 2004 PIERRE FABRE DERMO-COSMETICS
  7 cosmetics brands (Avène, Ducray, Klorane…) Turnover 2016: 1280 M€ (57% PF)
  
  MARKETING DIRECTOR – KLORANE FRANCE (Turnover 2016: 115 M€)
  Recommended a profitable growth strategy for France (3 year plan)
  - Improved mass audience advertising, media planning, Trade marketing : better visibility
  - New brand promotional plan, with extensive monitoring of profitability
  - Improved sales forecast quality (anticipation of sold-out) : better invoicing
  Achieved +3% vs budget (2004) and gained 1.5 points of profit margin
  
  INTERNATIONAL MARKETING MANAGER - KLORANE BEBE, POLYSIANES
  - BABY CARE: launched 3 products which became best-sellers, renewed 9 products, defined and executed an aggressive promotional strategy both in France and abroad, to improve visibility and attractiveness in store
  Achieved +24% of growth in 2002, +16% in 2003 – Gained market share
  - SUNCARE: re-launched the line (new products, renovations + re-packaging)
  Achieved +12% of growth in 2003
  
  

• EXPANSCIENCE - MUSTELA - INTERNATIONAL MARKETING MANAGER

  1998 - 2000 Drugs, Over-the-counter drugs and Dermo-Cosmetics (Turnover 2013: 260 M EUR )
  
  INTERNATIONAL MARKETING MANAGER - MUSTELA (Turnover 2013: 137 M EUR )
  Managed 50 products portfolio - Baby care
  * Worked closely with Cost Accounting to define an aggressive growth strategy (+10% of consolidated turnover + higher profit margin
  * Developed and launched Paediatric Line (3 ref), built effective working relationships with all leading paediatricians (prescription strategy)
  * Improved MUSTELA Packaging, Trade-Marketing, and Press advertising

• MAYOLY-SPINDLER LABORATORIES - SENIOR PRODUCT MANAGER -TOPICREM

  1995 - 1998 Drugs, Over-the-counter drugs and TOPICREM Dermo-Cosmetics - 160 million EUR
  
  SENIOR PRODUCT MANAGER -TOPICREM (TURNOVER 2013: 40 M EUR )
  Managed 25 products portfolio - Skincare, Hair care
  * Defined Prescription strategy, developed tools for dermatologists and paediatricians - Achieved a very good rise in prescription rate
  * Defined and executed PR & Media brand strategy to reach higher mass audience visibility and fame (TV + Press advertising campaigns, PR)
  * Developed and launched new products which became best-sellers
  Topicrem turnover was multiplied by 2 in 2 years, brand became profitable

• MAYOLY-SPINDLER LABORATORIES - SENIOR PRODUCT MANAGER -TOPICREM

  1995 - 1998 Drugs, Over-the-counter drugs and TOPICREM Dermo-Cosmetics - 160 million EUR
  
  SENIOR PRODUCT MANAGER -TOPICREM (TURNOVER 2013: 40 M EUR )
  Managed 25 products portfolio - Skincare, Hair care
  * Defined Prescription strategy, developed tools for dermatologists and paediatricians - Achieved a very good rise in prescription rate
  * Defined and executed PR & Media brand strategy to reach higher mass audience visibility and fame (TV + Press advertising campaigns, PR)
  * Developed and launched new products which became best-sellers
  Topicrem turnover was multiplied by 2 in 2 years, brand became profitable

• NESTLE HEALTHCARE NUTRITION - JUNIOR PRODUCT MANAGER

  1993 - 1995 Medical nutritional solutions (Oral, Enteral and Parenteral products for Ageing Medical Care, Critical Care Surgery, and Pediatric Medical Care in HOSPITALS) - 2,500 people
  
  JUNIOR PRODUCT MANAGER - ORAL & ENTERAL (Turnover 2013: 50 M EUR )
  Managed 35 products portfolio (50 M EUR ) Oral and enteral nutrition
  * Defined, developed and executed efficient BtoB communications tools
  * Developed and launched innovative, new oral products, in collaboration with R&D, Regulatory, Sales, and Medical teams
  Achieved 15% of growth end of 94 (Oral Nutrition turnover)

Formations

• Ecole Supérieure De Commerce I.S.G

  Paris 1989 - 1992 CYCLE MULTINATIONAL
  
  Anciens de l'ISG, n'hésitez pas à me contacter pour des infos, connections, ou autres coups de pouce, je crois beaucoup à la force du réseau.

• Lycée Sainte Marie

  Neuilly Sur Seine 1987 - 1987 Baccalaureate Degree

Réseau

• Benjamin LEVISTRE

• Fabrice DESPRATS

• Hugues DE BIEVRE

• Katia TAMBOISE (NÉE TRIFFORIOT)

• Laure FLERET ROUGE

• Laurence VILLANOVA

• Laurent BARRIERE

• Rita THOMAS