Marjorie SARDIN

En résumé

Entreprises

• SLIB - Marketing Product Manager

  2017 - maintenant

• Infinancials - Product manager

  2016 - 2017 Identify product opportunities for market differentiation
  Participate in product strategy and roadmap definition
  Write product requirements, specify design and functionalities of new features
  Participate in product testing process
  Define key messages to support marketing activities
  Create/maintain technical marketing materials (knowledge base, videos)

• Trading Central - Head of Marketing

  2012 - 2016 Position spanning global corporate B2B marketing, B2C online marketing, and product management
  
  Corporate marketing: produced sales documentation, maintained corporate website, organised participation to events in Asia & Eastern Europe, managed PR activities and media partnerships
  
  Product Management: specified functionnalities, conducted user tests, wrote user stories and followed sprints iterations with developement team
  
  B2C marketing focused on developing subscription to retail offering in France, including defining the offering and pricing, manage online advertising budget, manage partnerships, CRM and PRM activities
  

• Binck.fr - Responsable Marketing Digital et CRM

  2009 - 2012 In charge of Online acquisition and CRM activity
  - Managed online acquisition campaigns from creative brief writing to implementation
  - Optimized online acquisition strategy with a media agency, managed related budget
  - Developed marketing documents for web and print use
  - Participated to marketing and communication strategic réflexions
  - Designed automated email campaigns based on customer journey to improve conversion
  
  Project management:
  Created a new public site : managed and wrote content, worked on SEO improvement, digitalized account opening

• Cortal Consors - Junior Product Manager

  Rueil-Malmaison 2008 - 2008 Managed a decision making tool targeting private investors / online Traders
  Designed Direct Marketing campaigns to support subscriptions to the tool.

• Cortal Consors - Assistante marketing bourse

  Rueil-Malmaison 2006 - 2007 - organisation de conférences clients/prospects
  - opérations de Marketing Direct
  - rédaction de newsletters
  - mise à jour de plaquette produit

Formations

• Ecole Supérieure De Management En Alternance

  Lognes 2006 - 2008 Marketing

• Faculté De Lettres Et Langues (Poitiers)

  Poitiers 2003 - 2006 LEA anglais/ allemand