Martin POIX

En résumé

Entreprises

• GenZ Media - CEO

  2014 - maintenant Sales House - Régie Publicitaire

• Stardoll - Directeur France

  2012 - 2014 Stardoll.com is the world’s largest virtual entertainment and social gaming site for tween and teen girls who love fashion, shopping, decorating, creativity, and making new friends from around the world.
  
  Set up and develop the ad sales business in France.
  
  Main tasks :
  
  Forecast revenues for France
  Setting up pricing for France + developing global pricing proposals for large advertisers
  PR and Marketing: define communication strategy / work with PR agency to increase presence in the market / Present Stardoll during conferences/events
  Deal negotiation with Adnetworks (Hi-Media/Advideum) and mediabuyers (Adorika)
  Deal negotiation with Premium clients/agencies
  Business developpment and agency/client education on Stardoll: show how clients/brands can benefit in advertising with Stardoll / Prepare / Price and send proposals
  Work collaboratively with strategic clients and top agencies (Mediacom/Carat/iprospect/zenithoptimedia/Vizeum/Starcom/OMD/Re-Mind/...) and multiple direct cients (Ubisoft/Lego/EA/UGG/L’oreal/Hasbro/Mattel...)
  Work cross functionally with the Adops team (designers/developpers) based in Stockholm
  Account management and reporting : Campaign management of Premium sold campaign

• Solocal Group - Resposable marketing offres transactionnellesn

  Boulogne-Billancourt 2010 - 2012

• Google - EMEA GEO product specialist - Strategist - Consumer operations at Google

  Paris 2005 - 2010 User Education and Business development:
  
  Worked Cross-functionally with the sales and Marketing team to increase awareness of geo products and drive upsell strategy (and new pitching strategies) including:
  One to one meetings with advertisers/publishers during roadshows or events.
  Creation of promotion flyers/videos for internal/external events inside and outside of Dublin.
  Footers of support email setup with a tracking system to analyse the results.
  Use of Groups of discussions to communicate on new features/launches.
  Cross-sell experiments between Adwords and ProductsTeam
  Presented Google Maps and Google Earth solutions at various conferences (Adtech, Paris; Mac Expo, London; Adsense roadshow, Paris and Amsterdam, Google breakfast in Paris (X2), Google AdWords event in Moscow)
  Established and currently lead the Dublin ConOps Market Intelligence team, which main focus are the three following areas:
  Build specialist Team with strong Community knowledge (Influencers/Bogs/...). Provide relevant market metrics, insights & action items based on analysis.
  User Education: Drive product usage and retention in the local market and enhance the user experience
  Local Office interaction: Interact with Local offices around marketing and PR activities and bridge any communication gaps between Market Teams based in Dublin and Local offices.
  Launched the first Official EMEA YT support channel, which include official videos and User Generated Content. The channel became after a quarter only the most viewed Google official EMEA channel.
  
  EMEA Google Maps Product Specialist:
  
  Worked cross-functionally with local Marketing and Product Management to ensure all online help content (HCs, Product pages, Video playlists) and feedback escalation processes are ready for launch of new Google Maps domains (France, Sweden, Russia, Poland, Kenya, Czech Republic, Switzerland... )
  Created product training materials and train all new EMEA Googler (pan EMEA noogler training) on Google geo products
  Worked with the User Experience (UX) Team on the first EMEA Google geographical research
  Leaded the 10 interviews in France.
  Participated in two workshops in Zurich and San Fransisco with Product management to decide what product changes need to be made to catch up with competitors (changes in the User interface, ranking algorithm decisions).
  Influenced new areas on which usability studies should be done.
  Worked as the user advocate during weekly Product and Marketing teams meetings to influence on product changes.
  Created, delivered and presented EMEA user feedback and feature requests reports to Product, Marketing and Engineering Teams.

• Micro Application - Product Marketing Manager

  2005 - 2005

• Emme - Product Marketing Manager

  2003 - 2005

Formations

• IUP Management

  Lyon 2000 - 2003 Management
  
  Rhone

• Université Lyon 1 Claude Bernard IUP Management

  Villeurbanne 2000 - 2003

• Université Dijon Bourgogne

  Le Creusot 1998 - 2000

Réseau

• Alain BONO

• Benoit JOURDAN

• Dominique BRUN

• Eric SCHWEITZER

• François DESMAELE

• Julien ROUYRE

• Laetitia NAVARRO

• Philippe BELGRAND

• Serge FORTE