Menu

Martin POIX

PARIS

En résumé

Set up and develop the ad sales business in France for Stardoll : the world’s largest virtual entertainment and social gaming site for tween and teen girls who love fashion, shopping, decorating, creativity, and making new friends from around the world.

Entreprises

  • GenZ Media - CEO

    2014 - maintenant Sales House - Régie Publicitaire

  • Stardoll - Directeur France

    2012 - 2014 Stardoll.com is the world’s largest virtual entertainment and social gaming site for tween and teen girls who love fashion, shopping, decorating, creativity, and making new friends from around the world.

    Set up and develop the ad sales business in France.

    Main tasks :

    Forecast revenues for France
    Setting up pricing for France + developing global pricing proposals for large advertisers
    PR and Marketing: define communication strategy / work with PR agency to increase presence in the market / Present Stardoll during conferences/events
    Deal negotiation with Adnetworks (Hi-Media/Advideum) and mediabuyers (Adorika)
    Deal negotiation with Premium clients/agencies
    Business developpment and agency/client education on Stardoll: show how clients/brands can benefit in advertising with Stardoll / Prepare / Price and send proposals
    Work collaboratively with strategic clients and top agencies (Mediacom/Carat/iprospect/zenithoptimedia/Vizeum/Starcom/OMD/Re-Mind/...) and multiple direct cients (Ubisoft/Lego/EA/UGG/L’oreal/Hasbro/Mattel...)
    Work cross functionally with the Adops team (designers/developpers) based in Stockholm
    Account management and reporting : Campaign management of Premium sold campaign

  • Solocal Group - Resposable marketing offres transactionnellesn

    Boulogne-Billancourt 2010 - 2012

  • Google - EMEA GEO product specialist - Strategist - Consumer operations at Google

    Paris 2005 - 2010 User Education and Business development:

    Worked Cross-functionally with the sales and Marketing team to increase awareness of geo products and drive upsell strategy (and new pitching strategies) including:
    One to one meetings with advertisers/publishers during roadshows or events.
    Creation of promotion flyers/videos for internal/external events inside and outside of Dublin.
    Footers of support email setup with a tracking system to analyse the results.
    Use of Groups of discussions to communicate on new features/launches.
    Cross-sell experiments between Adwords and ProductsTeam
    Presented Google Maps and Google Earth solutions at various conferences (Adtech, Paris; Mac Expo, London; Adsense roadshow, Paris and Amsterdam, Google breakfast in Paris (X2), Google AdWords event in Moscow)
    Established and currently lead the Dublin ConOps Market Intelligence team, which main focus are the three following areas:
    Build specialist Team with strong Community knowledge (Influencers/Bogs/...). Provide relevant market metrics, insights & action items based on analysis.
    User Education: Drive product usage and retention in the local market and enhance the user experience
    Local Office interaction: Interact with Local offices around marketing and PR activities and bridge any communication gaps between Market Teams based in Dublin and Local offices.
    Launched the first Official EMEA YT support channel, which include official videos and User Generated Content. The channel became after a quarter only the most viewed Google official EMEA channel.

    EMEA Google Maps Product Specialist:

    Worked cross-functionally with local Marketing and Product Management to ensure all online help content (HCs, Product pages, Video playlists) and feedback escalation processes are ready for launch of new Google Maps domains (France, Sweden, Russia, Poland, Kenya, Czech Republic, Switzerland... )
    Created product training materials and train all new EMEA Googler (pan EMEA noogler training) on Google geo products
    Worked with the User Experience (UX) Team on the first EMEA Google geographical research
    Leaded the 10 interviews in France.
    Participated in two workshops in Zurich and San Fransisco with Product management to decide what product changes need to be made to catch up with competitors (changes in the User interface, ranking algorithm decisions).
    Influenced new areas on which usability studies should be done.
    Worked as the user advocate during weekly Product and Marketing teams meetings to influence on product changes.
    Created, delivered and presented EMEA user feedback and feature requests reports to Product, Marketing and Engineering Teams.

  • Micro Application - Product Marketing Manager

    2005 - 2005

  • Emme - Product Marketing Manager

    2003 - 2005

Formations

Réseau

Annuaire des membres :