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Nimbula
- Jr. Marketing B2B Manager
2011 - 2011
Nimbula, Inc, the Cloud Operating System company, was founded by the team that developed the industry-leading Amazon EC2 service.
• In charge of email marketing campaigns (newsletters, events promotion, webinars invites):
- executed and measured lead nurturing campaigns and lead scoring activities
- optimized marketing automation CRM tool (use of Marketo integrated to Salesforce.com)
• Tracked marketing activities:
- designed a new marketing dashboard to highlight short and long term performance of the website (use of Google Analytics)
- created a new dashboard to get product metrics performance to assess the launch of a new version of the software.
• Worked closely and regularly with the web team on the content of the website
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Kraft Foods
- Junior Assistant Brand Manager
2010 - 2010
• In charge of the global launch plan for the Tassimo Trio product:
- involved in the choice of the agency
- developed a sticker on packaging to announce the product launch and a dedicated online game (briefs for the agency, T&C, insights into the creative feedback)
- worked with the agency on the dedicated website’s structure and layout
- developed point-of-sale promotion stickers and leaflets
• Responsible for updates on the Tassimo website (games, online cashbacks …)
• Developed all new packagings process (with a British agency) from the artwork to the print run (regular packagings’ controls at the German printer’s)
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Ubisoft
- Junior Marketing Analyst
Montreuil
2009 - 2009
• Provided regular analysis on the worldwide market
• Provided post-mortem analysis to evaluate effectiveness of marketing plans
• Analyzed competition ( author of a bi-weekly newsletter)
• Created and regularly updated market models
• Worked with international product manager on brands strategy (positioning, evolution, content)
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Activision Blizzard
- Junior Marketing Analyst
Levallois-Perret
2008 - 2008
• Conducted weekly reports on the main European markets thanks to point of sales indicate data
• Updated Data base
• In charge of a weekly newsletter about the videogame market
