Mary Beth HENSON

En résumé

Entreprises

• Viadeo Africa

  Paris maintenant

• Viadeo

  maintenant

• Ubisoft - Director, Corporate Media Relations

  2010 - maintenant • Define and implement global corporate press strategy and corporate communications plan
  • Contribute to social media communications plan and execution
  • Create and implement global media training plan
  • Prepare and manage crisis communication
  • Manage junior press specialist, media relations manager and a network of 30 internal press agents around the world

• Ubisoft - Corporate Media Relations Manager

  2006 - 2010 • Define and implement global corporate press strategy
  • Create strategic messages and group position statements on sensitive issues
  • Prepare and coach executive team for press opportunities
  • Prepare and manage crisis communication
  • Write corporate press releases
  • Manage 2 junior press specialists and a network of 30 internal press agents around the world

• XRT - Manager, Global eMarketing and Press

  2002 - 2006 • Defined the global eMarketing strategy
  • Recreated (technical, graphic, editorial) the public corporate website www.xrt.com
  • Optimized corporate website in 6 languages for search engines, with subsequent traffic increase of 25%
  • Built online global enewsletter creation tool, ongoing management of local direct mail campaigns
  • Created a leads capture system for public website which automatically uploads data to corporate CRM system
  • Constructed extranet including online certification system for corporate partners
  • Created corporate press program

• The Walt Disney Company, Disney Publishing Worldwide - Freelance

  2001 - 2001 • Redesigned Disney Publishing Worldwide intra/extranet
  • Created all site content (100+ pages)
  • Managed 3 graphic artists (Italy, France & USA) and 2 developers (USA)

• The Walt Disney Company, Disney Publishing Worldwide - Communications Manager

  2000 - 2001 •Founded the Global Operations & Production Services department
  • Managed a team of 3 people
  • Created and developed of Disney’s first global extranet for communication between Walt Disney and Publishing partners
  • Managed all global orders for book production materials, generating revenue of $ 1M, including $760K via the Intra/Extranet

• The Walt Disney Company, Disney Publishing Worldwide - Sales and Marketing Supervisor

  1999 - 2000 • Participated in global task force to study solutions for the creation of a Global Operations department, presentation of results to executive committee
  • Managed global co-print business for Disney Publishing Worldwide. Sales budget (attained) : $500K
  • Created an online tool to manage production process and financial results for global co-prints
  • Managed communications/marketing program between Disney Publishing Worldwide and all local Disney offices as well as all Disney Publishing licensees

• The Walt Disney Company, Walt Disney Corporate - Communicty Relations Administrator

  1995 - 1999 • Participated in global task force to study solutions for the creation of a Global Operations department, presentation of results to executive committee
  • Managed global co-print business for Disney Publishing Worldwide. Sales budget (attained) : $500K
  • Created an online tool to manage production process and financial results for global co-prints
  • Managed communications/marketing program between Disney Publishing Worldwide and all local Disney offices as well as all Disney Publishing licensees

• The Walt Disney Company, Disney Consumer Products International - Coordinator

  1992 - 1995 • Marketing coordination between Disney Consumer Products and global licensees
  • Created online tool to track marketing activity between corporate and over 30 countries)

• The Walt Disney Company, The Disney Store - Castmember

  1989 - 1992 • Cash register and floor sales

Formations

• Eastern Michigan University (Ypsilanti)

  Ypsilanti 1986 - 1990 Bachelor of Arts
  
  Communications and Marketing

Réseau

• Clarisse CHOPIN

• Dan SERFATY

• Jean TAQUET

• Julie VASSEUR

• Julien CUNY

• Khadidja ESPAGNO

• Loïc DIAS DA SILVA

• Lourdes ARULANANTHAM

• Mathias BOULAIN