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Maud BARJAUD

PARIS

En résumé

In love with fundraisers and fundraising. 10 years' experience in Fundraising for the non-profit sector, trying to make a significant change for the ones in need. Being a fundraiser feels great!

Mes compétences :
International
International Marketing
Marketing
Marketing direct
Télémarketing
VAD
Mailing
Bon relationnel
ONG
Levée de fonds
Gestion de projet

Entreprises

  • Oxfam France - Individual Giving Manager

    PARIS 2018 - maintenant - Managing a team of 7 fundraisers
    - Handling acquisition of regular giving through F2F agencies and through in-house teams
    - Handling donor cycles and retention, through direct marketing and telemarketing
    - Managing digital acquisition and enhancing lead generation cycles
    - Managing RG donor retention through telephone
    - Managing donor database growth and GDPR compliance

  • Action contre la Faim - Pledge Fundraising Officer

    Clichy 2014 - 2018 - Implemented F2F donor recruitment programmes
    - Managed F2F agencies (operational support, training, logistics, motivation, tests)
    - Handled activity and performance reportings and focused on ROI optimization of existing programmes
    - Implemented a brand new regular giving donor journey programme in order to optimize long term retention and value maximization (500K€ annual investment)
    - Launched telemarketing regular giving acquisition campaigns
    - Handled budgetization and monthly reporting of regular giving funds
    - Implementated Saving and Reactivation programmes

  • Action contre la Faim - Direct Marketing Fundraising Officer

    Clichy 2010 - 2014 - Implemented direct marketing campaigns - mailings and telemarketing
    - Handled list broking activities (swap balances and rental)
    - Analysed campaign performances and made strategic recommendations
    - Looked over on the charity business and fundraising innovations
    - Managed offline individual giving emmergency responses (Horn of Africa 2011, Haiyan Typhoon Philippines in 2013)
    - Managed a 4M€ annual budget to raise gross revenues of 15M€ in 2011 / 13,5M€ in 2012 / 12,8M€ in 2013.

  • IMP (International Masters Publishers) - Direct marketing Product Manager

    2008 - 2010 - Operational handling of recruitment & loyalty campaigns on traditional direct marketing channels (DM, inserts, product dispatches, TM…) on French and French speaking Belgium markets
    - Management of Customer Retention
    - Website management
    - Product follow-up and analysis (performances, targeting…)
    - Quarterly Reporting, ROI & NC follow-up
    - Pre-launches product research, international product adaptation to local market (editorial work),
    - Project management (additional sales, telemarketing load-ups)

  • IMP (INTERNATIONAL MASTERS PUBLISHERS) - Market & Media Coordinator

    2006 - 2007 - Operationnal handling of direct marketing recruitment campaigns (Direct mail, press inserts, package inserts) : media planning and negotiations, follow-up of merge purge, lazering and packing
    - Launch of telemarketing campaigns
    - List broking activities

  • LANGUES VIVANTES - Assistante Marketing

    2005 - 2005 LANGUES VIVANTES, Tour opérateur spécialisé dans les séjours linguistiques à Bruxelles, Stage de fin d'études d'une durée de 4 mois. Réalisation d’actions de marketing direct B2C (newsletters, mailings), gestion et mise à jour du site Internet, participation à la définition du plan marketing, préparation et organisation de salons, élaboration de la brochure, gestion d’une base de données clients, gestion des appels et emails, réalisation d’études qualitatives, suivi administratif (facturation client/fournisseurs, confirmations de commandes…), formation des stagiaires débutants

Formations

Réseau

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