Mes compétences :
Luxe
Marketing
Sport
Communication
Management
Merchandising
Mode
Entreprises
Adidas
- Global Category Manager and SPM_Women's FTW Originals
Strasbourg2011 - maintenant- Management of the Global Women’s Footwear Originals category including briefing, prototyping, financial targets, from both an image and a commercial point of view.
- Management of the overall creation process, strategy and offer for the women’s footwear category
- P&L responsibilities of €XX Mio annual turnover (XX Mio pairs)
- Direct management of 4 Product Managers including personnel and brand functions.
- Develop the Marketing/Product Strategy and manage the team through the entire product creation process for assigned products, with an emphasis on market and consumer relevance, quality product development and timely completion of all tasks in accordance with the applicable operating calendar.
- Work closely with all cross functional teams such as Design, Development, Regions and Key accounts to ensure constant improvement / evaluation of process and product ranges.
- Management of diverse collaborations : TOP SHOP, FARM, Adidas Originals by RITA ORA...
- Development and implementation of Go To Market strategy with sell-in and sell-out support tools together with the Regional team and brand communication team.
Adidas
- Global Product Manager Originals
Strasbourg2009 - 2011GLOBAL PRODUCT MANAGER _ WOMEN'S & MEN'S FTW ORIGINALS
- Responsible for creating globally relevant products & concepts for adidas Originals FTW.
- Direct management of 1 assistant Product Manager.
- Executing the product creation process from clear design briefs to range launch and GTM strategy
- Responsible of range performance (Buying volume, Turnover, Margin, FOB…)
- Managing global lifestyle men’s and women's footwear ranges : workable prototypes that address the desired; function, design direction, market&consumer appeal and commercial viability. This includes Factory travels, checking of prototypes and salesman samples for quality, size, fit.
- Work closely with all cross functional teams such as Design, Development, Regions and Key accounts to ensure constant improvement of the range.
- Creation of Select pack and the exclusive collaboration range with STAR WARS for top retailers (Colette, Size?...)
GLOBAL PRODUCT MANAGER _ APP & FTW, MENS & WOMENS ORIGINALS BLUE
- Responsible for creating globally relevant products & concepts for adidas Originals Blue / fashion forward and image driven product category
- Managing global lifestyle mens and womens products on both APP & FTW categories
Le Coq Sportif
- Product line manager Apparel & Communication manager Junior
Entzheim2006 - 2009JUNIOR PRODUCT LINE MANAGER _ MEN'S AND WOMEN'S APPAREL
- Management of 180SKUs on both men and women apparel.
- Execute the product creation from clear briefs to range launch and GTM strategy.
- Responsible of range performance (Turnover, Margin, FOB…)
- Presentation of the ranges both internally to the subsidiaries, distributors, sales forces and externally to Key accounts and key retailers.
COMMUNICATION MANAGER JUNIOR
Implementation of the communication strategy and go to market plan on the fashion and sneaker segment:
- Management and follow up of all trade marketing actions : look books, catalogues, POS, fairs
- Set up of brand events: Calvi on the Rocks, product releases, store openings (Paris flagship)…
- Development of specific communication tools: videos, press release, product marketing, packaging.
- Conception and implementation of partnerships and co-branding initiatives: JC de CASTELBAJAC, M&M’s, Sixpack...
Adidas
- Product Merchandiser assistant France Originals (internship)
Strasbourg2005 - 2005
Adidas
- Marketing assistant France Originals (internship)
Strasbourg2004 - 2004
ARES Automotive Research, Milan
- Junior market research assistant (internship)
Master of Professional Fashion
Graduated with honours.
Concentration in Fashion Marketing & Management, Communications, History and Production of Clothing
