I created VC Ltd in Hong Kong in 2012:
- Importation and distribution in Hong Kong of Wines from SCEA des Châteaux d’Astros (a family vineyard in Provence) in partnership with La Cave Millesime France Ltd.
- Focus on promotion and branding of our Minuit Rose wine. Minuit Rose is a brand I created in 2010 with a colleague from ESSEC Business school which concept relies in our harvest at night and a very artsy positioning.
- Our goal is to recreate in Asia the conditions that led to the success of rosé wine in the french Riviera in order to offer our customer a real rosé wine experience and maximize our efficiency on this growing market.
In 2013, I created Rose Wine Cellar limited in collaboration with Charles Soulisse whose family owns a vineyard in Loire Valley. Rose Wine Cellar brings to Asia the largest and most complete selection of rosé wine in Asia.
Our wine list is now expanded to 100 carefully selected wines from France: Burgundy, Bordeaux, Loire Valley, Rhone Valley,Provence and Champagne. We are currently distributing our wines in Singapore, Hong Kong, Macau, China and Japan.
My experience in China, working in the sourcing pole of La Carterie Group gave me a strong expertise on product development and a complete vision of the trading and logistics mechanisms between France and China.
Mes compétences :