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Maxime SPERONI

Gennevilliers

En résumé

Customer aquisition and retention

Field : product management, webmarketing, web analytics, traffic generation, lead generation, emailing, affiliation, SEO, SEM, SMO, website development, CMS, ergonomics, webdesign

Computer skills : VBA, HTML/CSS, Photoshop, Illustrator, Flash, MySQL, PHP,

Mes compétences :
SMO

Entreprises

  • Pixmania - Responsable Acquisition / Head of Business - Europe du Sud

    Gennevilliers 2013 - maintenant • Responsable de l'acquisition sur l'Europe du Sud (affiliation, comparateurs de prix, partenariats, display, retargeting, recrutement opt-in..)
    • Suivi des indicateurs sur la zone (trafic, conversion, CA..) et gestion du budget acquisition.
    • Management de l'équipe trafic EDS (3 personnes)
  • Affilinet - Key Account Manager

    2011 - 2013 - Lancement, gestion, optimisation et développement de programmes d'affiliation
    - Recrutement, animation et fidélisation du réseau d'affiliés (opérations saisonnières, challenges, rémunérations)
  • LIL Managers - FriendBet - Marketing director

    2010 - 2011 • Launching of the website in the UK and in France
    • Contribution to the product development, web-metrics analysis and strategic direction
    • Redaction of the marketing plan (Acquisition and Retention).
    • Complete management of product acquisition campaigns (partnership, affiliation, emailing, SEO, SEM, display, print)
    • Lead of the retention strategy and implementation of the transformation, retention and reactivation tools.
    • Production of all the marketing material, branding and content (logo, naming, emailing, banners, promotional pages)
    • Obtaining the French Gambling license in 2010 (from ARJEL)
  • Betclic - Everest Group - Product Manager

    2009 - 2010 • Strategic analysis and recommendations on the different sport’ products (200k players)
    • Optimization of the customers life cycle (discovery phase, retention, reactivation) and contribution to increasing their life time value
    • Setting up new reports, KPI’s and CRM analysis tools
    • Production of all the online campaign supports (Static pages, NL, Flash...)
  • Carrefour Shanghai - Consultant

    Massy 2008 - 2009 • Recommendations aiming at increasing the group’s market share on the baby healthcare and food business through merchandising, pricing, promotion and additional services
    • Understanding and analyzing consumer needs, competitors and suppliers

Formations