Menu

Maya COHEN OIKNINE

Boulogne-Billancourt

En résumé

J'aime les challenges et les situations difficiles et compliquées, définir et répondre au mieux aux besoins réels des marques, des employés, des clients, du marché.

Mes compétences :
Luxe
Communication
Marketing
Cosmétique
Gestion de projet

Entreprises

  • Newell rubbermaid - Marketing Director

    Boulogne-Billancourt 2008 - maintenant Global Business Unit leader for writing instrument categories.
    Responsible of the global P&L so my task goes beyond Global Strategic Marketing, brand positioning & advertising & product development : I also lead a cross functional team of supply chain, manufacturing & operations, finance, and regional leaders to be able to optimize all processes, manufacturing and business best practices

  • Newell rubbermaid - Sanford - Marketing manager Europe

    2006 - maintenant Manages 2 brands on Writing instruments (pens, markers, highlighters, etc...) for Europe : Elaboration of marketing & media strategies, implementation & follow up in main European countries (France, UK, Benelux, Italy, Spain, Germany), Development of new products, development of brand indentity, etc... 3 reports.
    Shor term mission on top of that : prepare & organize the launch of a new brand on the French and Benelux market with a selected taskforce

  • Johnson & Johnson - Group brand manager - marketing

    New Brunswick 2004 - 2006 Worked on the RoC brand to develop and launch a line of anti-aging products. From consumer understanding to creation & validation, validation, campaign & advertising development

  • Johnson & Johnson - Senio product manager to Group brand manager - marketing

    New Brunswick 2000 - 2004 Worked on the Evian Affinity brand (Cosmetics made with Evian water, in partnership with Danone group). Development & launch of the brand in France, UK and Canada. New product development, campaign and advertising development & follow up. Transversal projects like brand footprint, fragrance optimization, legal adaptations etc... 3 reports

  • L'Oreal - Junior product manager

    PARIS 1999 - 1999 Internship on Cacharel marketing France. Follow up of the new fragrance Noa + management of the existing perfume line.

  • Johnson &Johnson - Product manager trade marketing

    New Brunswick 1999 - 2000 Trade marketing for the brands RoC & Neutrogena for the Pharmacy and parapharmacy business

Formations

  • HEC

    Paris 1998 - 1999 Marketing Specialization - PIMS programm

  • Recanati Business School (Tel Aviv)

    Tel Aviv 1996 - 1999 MBA specialized in marketing

    Tel Aviv University - Project with the Wharton Business School.
    Grant from L'Oreal

  • Nottingham University (Nottingham)

    Nottingham 1994 - 1995 Business & Administratioon

Réseau

Annuaire des membres :