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Nicolas BARUCH

TOKYO

En résumé

15 years of international marketing - brand and product management - experience with a successful track record of repositioning brands delivering double digit sales growth and market share gains.

Strategic and creative thinker with a passion for innovation.

Inspirational and high energy leader who enjoys team work and drives for results in complex and fast paced environments.

Areas of Expertise:
- Brand strategy
- Product innovation
- Brand Activation:
- Agency management
- Channel and category management (incl. merchandising)
- ROI driven digital marketing (incl. e-commerce, e-crm, social and media)
- Influence Marketing / PR
- Consumer, Fashion and Luxury Brands
- Multiple retail channels
- USA, Asia, Europe

nicolas.baruch@gmail.com
+81 80 7853 1560

Mes compétences :
Marketing
Luxe
Gestion de projet
Communication
Strategy
Innovation
Digital
SAP
media plans development
marketing analysis
management of P&G account
eMarketing
eCommerce
brand management
Team Management
Retail Channel
Responsible for global Prestige
Product Development
OLAP
Microsoft Office
Market research
Manage the Brand
Lead development of China/Japan
International trade
Customer Relationship Management

Entreprises

  • Newell Rubbermaid | EMEA - Senior Channel Marketing Manager EMEA (Parker, Waterman, rOtring)

    2013 - 2013 Responsible for delivering regional Channel and Marketing plans for 3 Fine Writing brands – 150m$
    - Promoted to lead a team of 8 Local Channel Marketers (interim assignment on top of rOtring)
    - Regional P&L responsibility.
  • Newell Rubbermaid | rOtring Global - Senior Brand Manager - rOtring - Global Marketing

    2012 - maintenant 2012-present Senior Brand Manager - rOtring - Global Marketing

    Geneva (2012-2014) – Tokyo (since 8/2014)

    Manage the Brand globally (40m$) including P&L, innovation, distribution and off/online marcom delivering double digit value growth:
    - Redefined complete brand positioning and identity. ;
    - Build the New Product pipeline through extensive Consumer Insights. ;
    - Lead cross-functional project teams to deliver product innovation. ;
    - Defined and implemented global marketing plans partnering with internal/external teams (on/offline
    advertising, media plans, PR/Events, in-store).
    - Lead development of China/Japan/US/German/Turkey distribution strategies. ;
    - Drove the e-commerce and e-CRM activities driving site to #3 top ``customer'' for brand.
  • Newell Rubbermaid | Parker pens Global - Senior Brand Manager - Parker Pens

    2008 - 2011 Paris (2008-2011) – Geneva (2011)

    Responsible for global Prestige new product development and brand communication:
    - Lead a cross functional team to drive consumer driven innovation strategy and new products pipeline ;
    - Developed and coordinated international marketing plans focusing on e-marketing, over achieving sales targets
  • Selective Beauty - International Brand Manager

    2007 - 2008 Paris, France.
    Creation, manufacturing and distribution of license fragrances.

    International Brand Manager - John Galliano Parfums
    Developed the brand’s worldwide operational launch strategy:
    - Brief, recommend and coordinate the development of the communication launch plan with external agency,
    - Coordinate all internal communication: product development, local markets, finance & logistics,
    - Develop international business plans and local distribution strategies with all markets.

    Operational efficiency programs: Initiate and implement cross division dashboards, competitive databases, forecasting and stock management processes.
  • Alain Mikli International - International Marketing Project Manager

    Paris 2005 - 2006 Paris, France.
    Design, manufacturing and distribution of high-end eyewear.

    Definition and implementation of a new sales strategy: sales by assortment.

    Operational Marketing and Trade Marketing:
    - Responsible for the 2 key brands of the Group - Alain Mikli and Starck Eyes, (€50M sales, 80% export),
    - Developed and coordinated international marketing plans and product launches,
    - Conceived and implemented, with agency, a new corporate / brand graphic identity,
    - Created sales, communication and training tools both target to retailers/distributors and consumers,
    - Developed promotional programs, POS materials and in-store animations.

    Commercial animation of the own retail network (16 shops worldwide, turnover €10M).

    Participated in the creation of the marketing department and managed a team.
  • ACNielsen - Consultant International

    New York 2003 - 2004 Paris, France.
    World’s leading marketing information company.

    International Modeling and Analytics Consultant

    Launch of a new assortment optimization service in Europe:
    - Adapted French offer to suit European needs,
    - Created sales tools, trained and supported European sales teams.

    Management of the Procter and Gamble account.
  • Philips - Associate Brand Manager - Philishave

    Suresnes 1999 - 2003 New York, USA.
    Domestic Appliances and Personal Care Division - Philishave / Norelco

    Analytical Marketing: marketing analysis of 3 product lines ($300M sales in the USA).
    - Conceived and implemented a multidimensional database (OLAP),
    - Implemented key indicator dashboards for monthly sales and quarterly consumer behavioral reporting,
    - Market research: monitoring competition, segmentation, distribution, promotion, buying and usage attitudes…

    Operational and Trade Marketing:
    - Managed research and advertising agencies including media plans development,
    - Created customer presentations and sales tools: WalMart, Kmart and Target,
    - Organized and animated trade shows ($500K budget) and sales seminars,
    - Monitored the brand budget (approx. $30M) and implemented new processes optimizing the SAP usage.

    Strategic Marketing: complete brand repositioning including brand identity, packaging, product range, pricing…

Formations

  • Ipag Business School (Paris)

    Paris 1995 - 1999 Business School. Bachelor’s degree received with distinction. Specialisation in International Trade.

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