Nicolas BARUCH

En résumé

Entreprises

• Newell Rubbermaid | EMEA - Senior Channel Marketing Manager EMEA (Parker, Waterman, rOtring)

  2013 - 2013 Responsible for delivering regional Channel and Marketing plans for 3 Fine Writing brands – 150m$
  - Promoted to lead a team of 8 Local Channel Marketers (interim assignment on top of rOtring)
  - Regional P&L responsibility.

• Newell Rubbermaid | rOtring Global - Senior Brand Manager - rOtring - Global Marketing

  2012 - maintenant 2012-present Senior Brand Manager - rOtring - Global Marketing
  
  Geneva (2012-2014) – Tokyo (since 8/2014)
  
  Manage the Brand globally (40m$) including P&L, innovation, distribution and off/online marcom delivering double digit value growth:
  - Redefined complete brand positioning and identity. ;
  - Build the New Product pipeline through extensive Consumer Insights. ;
  - Lead cross-functional project teams to deliver product innovation. ;
  - Defined and implemented global marketing plans partnering with internal/external teams (on/offline
  advertising, media plans, PR/Events, in-store).
  - Lead development of China/Japan/US/German/Turkey distribution strategies. ;
  - Drove the e-commerce and e-CRM activities driving site to #3 top ``customer'' for brand.

• Newell Rubbermaid | Parker pens Global - Senior Brand Manager - Parker Pens

  2008 - 2011 Paris (2008-2011) – Geneva (2011)
  
  Responsible for global Prestige new product development and brand communication:
  - Lead a cross functional team to drive consumer driven innovation strategy and new products pipeline ;
  - Developed and coordinated international marketing plans focusing on e-marketing, over achieving sales targets

• Selective Beauty - International Brand Manager

  2007 - 2008 Paris, France.
  Creation, manufacturing and distribution of license fragrances.
  
  International Brand Manager - John Galliano Parfums
  Developed the brand’s worldwide operational launch strategy:
  - Brief, recommend and coordinate the development of the communication launch plan with external agency,
  - Coordinate all internal communication: product development, local markets, finance & logistics,
  - Develop international business plans and local distribution strategies with all markets.
  
  Operational efficiency programs: Initiate and implement cross division dashboards, competitive databases, forecasting and stock management processes.

• Alain Mikli International - International Marketing Project Manager

  Paris 2005 - 2006 Paris, France.
  Design, manufacturing and distribution of high-end eyewear.
  
  Definition and implementation of a new sales strategy: sales by assortment.
  
  Operational Marketing and Trade Marketing:
  - Responsible for the 2 key brands of the Group - Alain Mikli and Starck Eyes, (€50M sales, 80% export),
  - Developed and coordinated international marketing plans and product launches,
  - Conceived and implemented, with agency, a new corporate / brand graphic identity,
  - Created sales, communication and training tools both target to retailers/distributors and consumers,
  - Developed promotional programs, POS materials and in-store animations.
  
  Commercial animation of the own retail network (16 shops worldwide, turnover €10M).
  
  Participated in the creation of the marketing department and managed a team.

• ACNielsen - Consultant International

  New York 2003 - 2004 Paris, France.
  World’s leading marketing information company.
  
  International Modeling and Analytics Consultant
  
  Launch of a new assortment optimization service in Europe:
  - Adapted French offer to suit European needs,
  - Created sales tools, trained and supported European sales teams.
  
  Management of the Procter and Gamble account.

• Philips - Associate Brand Manager - Philishave

  Suresnes 1999 - 2003 New York, USA.
  Domestic Appliances and Personal Care Division - Philishave / Norelco
  
  Analytical Marketing: marketing analysis of 3 product lines ($300M sales in the USA).
  - Conceived and implemented a multidimensional database (OLAP),
  - Implemented key indicator dashboards for monthly sales and quarterly consumer behavioral reporting,
  - Market research: monitoring competition, segmentation, distribution, promotion, buying and usage attitudes…
  
  Operational and Trade Marketing:
  - Managed research and advertising agencies including media plans development,
  - Created customer presentations and sales tools: WalMart, Kmart and Target,
  - Organized and animated trade shows ($500K budget) and sales seminars,
  - Monitored the brand budget (approx. $30M) and implemented new processes optimizing the SAP usage.
  
  Strategic Marketing: complete brand repositioning including brand identity, packaging, product range, pricing…

Formations

• Ipag Business School (Paris)

  Paris 1995 - 1999 Business School. Bachelor’s degree received with distinction. Specialisation in International Trade.
  

Réseau

• Benjamin FOUQUET

• Guillaume ZICCARELLI

• Jean François TISSOT

• Jérémy MARCHOIS

• Maya COHEN OIKNINE

• Nicolas ESMIEU

• Patricia WEIDES

• Sandrine RECONDU

• Xavier PADIEU