Mélanie AUBERT

En résumé

Entreprises

• John Lewis - International Online Marketing Manager at Johnlewis.com

  2013 - maintenant • Define and operate the International Online Marketing strategy at Johnlewis.com (John Lewis currently operates in 40 countries)
  • Supervise all marketing channels across all 40 territories (SEM, Display, Email, SEO, Affiliates, Print…). Define & implement new marketing opportunities.
  • Own John Lewis International customers: customer research, definition & implementation of the customer strategy
  • Set up financial Budgets and Forecasts (all 40 countries) as well as online marketing budget
  • Drive international sales and revenue growth & profitability
  • Develop International activities (free delivery campaigns...)
  • Set up & adapt the commercial calendar for international
  • A/B, MVT Test Lead (10 months interim): Improve UX for JL international customers
  • Reporting and Analytics (all KPIs such as Revenue, Margin, CVR, traffic, ROI, CPA, bounce rate, new/retained/acquired customers...)
  • Team Management (in-house & agencies)

• Galerieslafayette.com - Groupe Galeries Lafayette - Head of Business Development

  2012 - 2013 • Define Online strategies for Affiliates/Display/Comparison sites
  • Drive Sales and Revenue growth while monitoring the budget
  • Reporting and Analytics (monitor all KPIs such as Revenue, AOV, number of orders, CVR, CPC, CPL, CPA, bounce rate, traffic...)
  • Supervise & Develop the partners network
  • Negotiate strategic partnerships (all business models) / Define and implement new business opportunities (online/offline)
  • Coordinate on/offline partnerships with Marketing & Communication departments (Web to Store projects…)
  • Set up tags on site: using Container tools
  • Team Management

• PayPal - Relationship Manager FR

  Dublin 2011 - 2012 1. Management and development of a portfolio of Key Accounts
  • Business development (develop PayPal market share/optimizing Paypal integration/implement innovative payment solutions/driving marketing campaigns
  • Retention and problem-solving
  • Commercial negotiations
  • Cross-functional project management : Mobile development strategy / seller program & delivering processes optimization..
  • Monitoring of PayPal's turnover in the portfolio – optimizing
  
  2. Reporting, analysis and enhancement of PayPal value proposition
  • Monitoring of PayPal's turnover in the portfolio
  • Business review with merchants
  • Development of best practices (marketing, ergonomy, fraud and risk management in a cross-functional project mode)

• PIXmania.com / DSGi Group - Head of Business Development PIXmania UK & IE

  2010 - 2011 PIXmania.com is the European leader in Electroncis.
  
  Missions:
  • Defining the Business Development strategy
  • Monitoring the Quarter & Annual Budget (all sources included)
  • Supervising & Developing the partner network (Affiliates, Price comparison sites, Display..)
  • Negotiating strategic partnerships (all business models included)
  • Site optimization & promotional calendar set up
  • Analysing the campaign’s performances: ROI analysis
  • Managing the PR activity on the UK & Social Networking
  • Team Management

• PIXmania.com - Affiliate and Partnership Manager PIXMania UK & Ireland at PIXMania.com

  2008 - 2010 Main missions being as follow:
  
  • Managing the Affiliation Programs
  • Developing the Affiliation and Partnerships network
  • Monitoring the affiliation and partnership budget
  • Setting up marketing campaigns to animate the community
  • In charge of the quality of the sites

• Mobilscope - Game Offer Animation Assistant

  2007 - 2008 Services provider to Telcos
  
  Main missions being:
  • Defining the interactive games catalogues
  • Analysing the performances: game & campaign success
  • Animation of the player community (contests, targeted news...)

• KXEN - EMEA Marketing Assistant

  2006 - 2007 Datamining software provider
  
  Main missions being:
  • Events: logistic, coordination, planning…(Annual User Group, 110 persons)
  • Looking for sponsorships
  • Managing the PR activity & e-mailing campaigns

Formations

• Groupe INSEEC

  Bordeaux 2006 - 2008 Secteur/E-Commerce
  
  La spécialité E-Commerce est particulièrement intéressante; à développer.

• DUBLIN INSTITUTE OF TECHNOLOGY D.I.T (Dublin)

  Dublin 2005 - 2006 Marketing Communication
  
  Erasmus Programme

• Advancia Communication des entreprises

  Paris 2004 - 2006 Communication

• Lycée Marie Curie

  Versailles 2002 - 2004 BTS Actions Commerciales

Réseau

• Aicha OURRADI

• Amine JEITE

• Basile MURAT

• Benoit CHANU

• Cyril SERHROUCHNI

• Fabien CAUCHI

• Jean Paul HARNISCH

• Julien GUALLAR

• Nathalie JEANTIEU

• Nicolas PONSIN