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Mélanie AUBERT

PARIS

En résumé

Mes compétences :
E commerce
Partenariats
E business
Internet
Commerce électronique
Business development
Web analytics
Online marketing
Négociation

Entreprises

  • John Lewis - International Online Marketing Manager at Johnlewis.com

    2013 - maintenant • Define and operate the International Online Marketing strategy at Johnlewis.com (John Lewis currently operates in 40 countries)
    • Supervise all marketing channels across all 40 territories (SEM, Display, Email, SEO, Affiliates, Print…). Define & implement new marketing opportunities.
    • Own John Lewis International customers: customer research, definition & implementation of the customer strategy
    • Set up financial Budgets and Forecasts (all 40 countries) as well as online marketing budget
    • Drive international sales and revenue growth & profitability
    • Develop International activities (free delivery campaigns...)
    • Set up & adapt the commercial calendar for international
    • A/B, MVT Test Lead (10 months interim): Improve UX for JL international customers
    • Reporting and Analytics (all KPIs such as Revenue, Margin, CVR, traffic, ROI, CPA, bounce rate, new/retained/acquired customers...)
    • Team Management (in-house & agencies)

  • Galerieslafayette.com - Groupe Galeries Lafayette - Head of Business Development

    2012 - 2013 • Define Online strategies for Affiliates/Display/Comparison sites
    • Drive Sales and Revenue growth while monitoring the budget
    • Reporting and Analytics (monitor all KPIs such as Revenue, AOV, number of orders, CVR, CPC, CPL, CPA, bounce rate, traffic...)
    • Supervise & Develop the partners network
    • Negotiate strategic partnerships (all business models) / Define and implement new business opportunities (online/offline)
    • Coordinate on/offline partnerships with Marketing & Communication departments (Web to Store projects…)
    • Set up tags on site: using Container tools
    • Team Management

  • PayPal - Relationship Manager FR

    Dublin 2011 - 2012 1. Management and development of a portfolio of Key Accounts
    • Business development (develop PayPal market share/optimizing Paypal integration/implement innovative payment solutions/driving marketing campaigns
    • Retention and problem-solving
    • Commercial negotiations
    • Cross-functional project management : Mobile development strategy / seller program & delivering processes optimization..
    • Monitoring of PayPal's turnover in the portfolio – optimizing

    2. Reporting, analysis and enhancement of PayPal value proposition
    • Monitoring of PayPal's turnover in the portfolio
    • Business review with merchants
    • Development of best practices (marketing, ergonomy, fraud and risk management in a cross-functional project mode)

  • PIXmania.com / DSGi Group - Head of Business Development PIXmania UK & IE

    2010 - 2011 PIXmania.com is the European leader in Electroncis.

    Missions:
    • Defining the Business Development strategy
    • Monitoring the Quarter & Annual Budget (all sources included)
    • Supervising & Developing the partner network (Affiliates, Price comparison sites, Display..)
    • Negotiating strategic partnerships (all business models included)
    • Site optimization & promotional calendar set up
    • Analysing the campaign’s performances: ROI analysis
    • Managing the PR activity on the UK & Social Networking
    • Team Management

  • PIXmania.com - Affiliate and Partnership Manager PIXMania UK & Ireland at PIXMania.com

    2008 - 2010 Main missions being as follow:

    • Managing the Affiliation Programs
    • Developing the Affiliation and Partnerships network
    • Monitoring the affiliation and partnership budget
    • Setting up marketing campaigns to animate the community
    • In charge of the quality of the sites

  • Mobilscope - Game Offer Animation Assistant

    2007 - 2008 Services provider to Telcos

    Main missions being:
    • Defining the interactive games catalogues
    • Analysing the performances: game & campaign success
    • Animation of the player community (contests, targeted news...)

  • KXEN - EMEA Marketing Assistant

    2006 - 2007 Datamining software provider

    Main missions being:
    • Events: logistic, coordination, planning…(Annual User Group, 110 persons)
    • Looking for sponsorships
    • Managing the PR activity & e-mailing campaigns

Formations

  • Groupe INSEEC

    Bordeaux 2006 - 2008 Secteur/E-Commerce

    La spécialité E-Commerce est particulièrement intéressante; à développer.

  • DUBLIN INSTITUTE OF TECHNOLOGY D.I.T (Dublin)

    Dublin 2005 - 2006 Marketing Communication

    Erasmus Programme

  • Advancia Communication des entreprises

    Paris 2004 - 2006 Communication

  • Lycée Marie Curie

    Versailles 2002 - 2004 BTS Actions Commerciales

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