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Melanie OZ

EDE

En résumé

• Award "Best New Contributor to Growth" & Honorable Mention on company results presentation.
• Intel Software Development Products, Sales & Marketing in EMEA.
• Master of Science European Management, Germany.
• Master of Science Marketing, Graduate School of Management, France.
• English, German, French, Dutch, Chinese.


Specialties:

Partner Program, Multi-channel Marketing, Multi-cultural Marketing, Online Advertising, Audience Measurement, Intercultural Skill, Pivot Table, Salesforce.com, Business Process, International Business, Web Intelligence, Online Marketing, Business Intelligence, Awareness, VARs, Mathematical Modeling, Market Research, Search Engine Submission, SEO, Online PR, Event Management, Project Execution, Software Distribution, Campaign Implementation, High Performance Computing, Parallel Programming, Multi-core

Mes compétences :
Advertising
Business
Event Management
International
International business
Management
Management international
Marketing
Marketing International
Marketing online
measurement
Microsoft Business Intelligence
Multicultural
Online Advertising
online marketing
Salesforce
Search
Web
Web Intelligence

Entreprises

  • Intel Software Development Products, LB, Amsterdam area - Product Manager EMEA

    2010 - maintenant • Manage EMEA channel marketing budget
    • Event Management (from event planning and budgeting to event execution) accross EMEA
    • Driving the creation and logistic of marketing & event collaterals in EMEA
    • Improvement of content, translations and quality of channel marketing material
    • Co-marketing, Online Marketing & Online Advertising and follow-up on activity and efficiency
    • Implementation of Audience Measurement tools, Success Metrics for ROI measurements
    • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
    • Large European Project and Campaigns Management accross EMEA, tracking effectiveness
    • Drive internal Sales & Marketing summits and training project for Software Specialists Specialist in EMEA.

  • Unilever France au siège à Paris - Marketing Activation

    2008 - 2008 • Manage the creation of the marketing activation tools in house & with agencies
    • Marketing logistics
    • Data base management
    • Surveys, tracking & reporting on the feedback of marketing operations, presentation of the results
    • Benchmarking & recommendations for each brand for the 2009 annual plan per KA
    In charge of 6 activation projects

  • Airbus China (EADS Group) à Pékin - Market Analyst

    2007 - 2007 Responsible for a survey over the market potential and positioning of one aircraft category on the Chinese aviation market. As part of Master studies.

Formations

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