Mes compétences :
Communication
Communication web
International
Marketing
Web
Entreprises
SECOR
- Junior Consultant and Communications Manager
2009 - maintenantContributed on clients’ mandates and business development:
1. Business development: preparation of service offers and presentation to the prospects
2. Contributed on diverse mandates:
- Realized competitive analysis to detect market opportunities (Vietnam, Cambodia, Laos)
- Performed market watch on different sectors (hospitality, FMCG, automotive…)
3. Marketing activities: brochures, internal communications
PARK HYATT SAIGON
- Public Relations Coordinator
2008 - 2008Assisted PR manager in daily activities:
- Wrote press releases, e-newsletters and other promotion materials
- Helped organize events setting the standards of the five-star hotel
- Collaborated with journalists from local media
- Maintained archives of press clippings for comprehensive media coverage
CASINO
- Marketing and Communications Manager
Saint-Étienne2008 - 2009In the shopping malls department:
1. Realized a market study on shopping malls in Vietnam
2. Proposed recommendations to increase traffic
- Tenant mix strategy
- Researched new tenants (mainly national brands with strong reputation)
- Customer satisfaction (welcoming, services, atmosphere, sensorial experience)
3. Managed a « Community Life Center » located within one the malls
- Recruited partners and volunteers (music and English schools, associations, hospitals…)
- Implemented events (logistics, supervision, public relations)
TECHNOLOGY EVALUATION CENTERS
- Internet Marketing and Communication Assistant
2006 - 2006Developed client base by running multiple e-mailing campaigns:
1. Edited, revised and wrote copy for e-mailing campaigns and newsletters
2. Conducted operational activities
- Executed queries to recover and assemble specific data from multiple databases
- Used campaign management tools, spreadsheets, databases and query tools
3. Analyzed campaigns reporting and implemented improvements
- Increased qualified lead generation through online forms and campaigns
- Trends, anomalies, testing results
Increased the website visibility through optimization strategies (Search engine optimization):
1. Improved the website's positioning in search engines and directories
2. Researched and analyzed keyword phrases
3. Adapted META tags and website content using pertinent key words
2003 - 2008Master en Sciences de Gestion et Management
- Spécialisation de fin d’études : Management de la Communication d’Entreprise
- Mémoire de Master : « La communication sur le développement durable et le Web 2.0 »
