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Lightbulb Crew
- Marketing Director
2015 - maintenant
Lightbulb Crew is a French-Swedish game studio developing Games of Glory, a new competitive free-to-play in 'alpha phase', that features Shooter mechanics in a MOBA setting.
Working within a start-up environment, and reporting directly to the CEO, I manage a team of 3 collaborators (Community Manager, Marketing Assistant and Marketing Artist), and work in close collaboration with Art Teams, Game designers, Back-end and Devs Teams.
I am in charge of the following: Strategic Marketing, Branding/ Positioning, PR, Events, Community, Business Partnership and Product Management, and travel when required.
Define strategic positioning and re-branding
• Marketing studies, competitive analysis, Short-term marketing plan
• Brand new Logo and brand image
• Development of Creative assets (video trailer, cinematics, creative arts,
Build brand awareness, visibility & credibility
• Gaming & eSport events / networking / press events / interviews
• Partnership development with eSport brands: PC / peripherals / Accessories / Media
• GoG Community development with eSport teams, Youtubers, Streamers, Tournaments
• Merchandising development (apparels, goodies)
Launched GoG on Steam Early Access (end of May 2015)
• Steam page management (marketing message, DLC packs, visual identity, etc)
• Full Website refurbishment (to be released soon)
• PR, Communication and Media campaigns management
Acquisition / Retention / Monetization since Steam launch
• Tournaments, Live Streams (O'Gaming, Millenium, Eclypsia), live events
• Shop promotion campaigns planning (ingame items: hats, skins, new characters, ...)
• Metrics analysis (Steam / Mixpannel)
http://store.steampowered.com/app/342150
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WARGAMING EUROPE (France) Start-up
- Product Marketing Manager Europe
2012 - 2014
I looked after the development of World of Tanks European marketing strategy and its implementation across digital and traditional media channels (to include ATL & BTL activities).
- I developed marketing messages for Acquisition, Retention, Monetisation & Winback media campaigns (YouTube, Facebook, TV, Print, Radio) in collaboration with the Acquisition Manager and reported quarterly analysis on all activities with the collaboration of the Marketing Analyst.
- I developed creative concepts (from TV Spots, Bonus DVD, Print pages, facebook ads, ....) from briefing to delivery, in close collaboration with the Art Director, or with external creative agencies.
- I worked on competitive market intelligence & consumer research to understand and refine players’ segmentation.
- I had the opportunity to negotiate promotional PR & partnerships programs with ECPAD (the French Ministry of Defence communication and production services) and sponsor military events like 'Saumur en Uniforme', involving a huge military tent with PC booths, in close collaboration with PR Director and Event Manager.
World of Tanks: www.worldoftanks.eu/game/
*Winner for Best MMO Games at the Golden Joystic Award 2012 (October)*
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WARGAMING EUROPE
- PRODUCT MARKETING MANAGER EUROPE
2012 - 2014
Chef de Produit Marketing Europe – Jeu en ligne gratuit
Depuis Oct. 2012 (CDI)
Définition du budget et de la stratégie marketing annuelle et par quarter (objectif : Acquisition, Rétention, Monétisation et Regain de joueurs en fonction des segments marketing) ; et analyse des campagnes. Produit : World of Tanks www.worldoftanks.eu
-Etudes et sondages sur le profil des joueurs (segmentation)
-Veille concurrentielle
-Développement de partenariat évènementiel
-Briefing créatif et suivi des campagnes publicitaires média (TV, Digital, Presse, Radio) et hors media (Newsletter, bannière, stand,…)
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DDB UK - Gutenberg Networks
- EMEA Senior Implementation Manager (Advertising Campaigns)
2011 - 2011
In this role, I reported directly to the Global Client Services Director.
- I was responsible for the Small Client division within Gutenberg Networks looking after both Finance Management and Staff Management.
- I managed the Central Implementation Team, taking lead responsibility for key clients among other small clients: HASBRO, CANADIAN TOURISM COMMISSION, HERTZ, VOLKSWAGEN, TOURISM AUSTRALIA...
- I was greatly involved in the finance reporting to the management liaising with the Finance team on a daily basis (control and analysis of Debits and Credits from Clients and suppliers, reporting and analysis of monthly Fees / Hours vs. scope of projects and actual hours spent in view to develop longer term relationship with Clients).
- I also provided support to the Central Implementation Team for the production & implementation of local to regional integrated campaigns across EMEA & ANZ, from Digital (mini-sites, banners, videos) to TV, OOH and Press, through the management of a small team of Project Managers / Project executives.
My key achievements:
- I recovered over 60K of debts from completed jobs dated back to 2010 & 2011 in the space of 3 month time.
- I validated the OMNICOM DIGITAL FOUNDATION course which is an introduction to digital marketing through Social Media, Mobile Marketing, CRM and data, Gaming, optimization and measurement, Advertising.
- I grew my understanding of the various finance structures and working processes within DDB UK through Fee-based and non Fee-based clients.
- I grew also my overall understanding of the functioning of a pluri-media agency from an internal point of view as opposed to a Client-side point of view (agency structure, fee structure, team structure, project structure).
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Black&Decker
- Marketing Brand Manager EMEA
LIMONEST
2010 - 2011
In this role, I reported directly to the Brand & Communication Director.
Products: Drills, Hammer Drills, Oscillating tools, Multi-tools, Reciprocating Saw, Jigsaw and Sander.
I was responsible for the marketing strategy and the Commercial launch plan of all NPI of the Consumer Power Tools category, across Europe. I liaised on a daily basis with a number of different agencies (Creative agencies, Photoshoot agencies, Video shoot agencies, consumer research agencies) for the creation of Packaging and Marketing Material, Creative & Communication campaign, in-store & online videos.
I liaised regularly with the European Marketing/Sales teams to assist them with their local initiatives as well as to help them implement the European strategy.
For the biggest launch program (a Multitool), I looked at establishing a long term Partnership with one of the most reputable Film studio, including Product placement & Cross Promotional activities (ATL and In-Store communication). The product was targeting the 20-30's, who have a keen interest in DIY.
I also created a teasing campaign towards Key Accounts in order to raise excitement and interest before full Sales Presentation of the Product: I created a Video about a DIYer's frustrations to achieve a simple task (putting up shelves); this was sent in a gift box alongside a bespoke gift giving some hints about this new product.
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Capcom Europe
- Marketing Services Manager EMEA
2009 - 2010
In this role, I reported directly to the EMEA Marketing Director.
Brands: Resident Evil, Street Fighter, Moto GP, Lost Planet, Monster Hunter, Ace Attorney, Dark Void, Dead Rising, Mega Man, Bionic Commando, Tatsunoko Vs Capcom
I was responsible for the execution and implementation of the marketing strategy of all the videogames launches through Packaging, Retail POS, ATL, Merchandising & goodies for all European Markets, liaising closely with QA/Development/Production and Marketing teams.
I regularly developed, localised & made creative decisions on packaging & manuals, Retail POS, on-pack promos, dummy boxes, DLC cards, Steel book, Print ads…but also any sorts of Capcom branded products : figurine, toys, goodies & apparels (from i-phone covers to T-shirts).
I was the first point of contact for all assets requests (Creative / trailers, marketing material) and any Branding / creative approvals.
Some of my key achievements were to reduce the overall Creative and Translation costs by 40% for Packaging creation, by selecting agencies and resources carefully and negotiating cost. But also by implementing new internal process between the JP, US and EUR offices, which improved the delivery of all components to internal costumers, and helped reduce spending.
Finally, I managed the Marketing Services Assistant, who I coached by setting her stretching performances targets, meeting with her every week to discuss her projects progression while encouraging her to develop her skills.
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Activision Blizzard
- Marketing Services Project Coordinator EMEA
Levallois-Perret
2006 - 2009
Brands: Call of Duty, Spiderman, Star Wars, Indiana Jones, Transformers, Barbie, Kung Fu Panda ...
* Developed new releases & back catalogues videogames' packaging & manuals * Cinema
(World movies)
* Liaised approval processes with 1st parties & 3rd parties (Marvel, DreamWorks, Glu...) ;
* Managed external localization and creative agencies and distributors * Sport as a leisure ;
* Worked within compliance to guidelines & process (aerobics, danse)
OTHER PROFESSIONAL EXPERIENCE AVAILABLE ON uk.linkedin.com/in/melissandremonatus
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ACTIVISION BLIZZARD UK
- Marketing Services Project Coordinator EMEA & ANZ
2006 - 2009
Brands: Call of Duty, Guitar Hero, Spiderman, Indiana Jones, Star Wars, Tony Hawk, Shrek, Transformers, Barbie…
I coordinated Box & Docs and Marketing Material projects (Leaflet, Crossel ads,on pack promos, etc); liaising with external Translation & Creative agencies but also with 1st parties (NOE, SCEE, MCROSOFT) and 3rd parties’ (LUCASARTS, DREAMWORKS, MARVEL, MATTEL); complied with their approval processes & general requirements Liaised with Production, Territories, US Head office, Marketing and Localisation Teams for approvals
I produced schedules across all platforms for all titles allocated to me: PS3, PS2, Wii, NDS, X360, PSP, G4W,PC, to localise from 5 to 10 languages (FIGS, SCAN, RU, POL,HUN…);
I managed up to 3 titles at a time on busiest period
I was first point of contact for the Creative Team regarding sourcing of 1st Parties’ asset updates on Packaging, Labels, manual templates, European Rating guidelines; created and updated internal Guidelines; I also trained & supervised the work of new staff joining the team (seasonal and permanent).
My key achievements:
Acquired strong project management skills • Planned pack production schedules to anticipate project issues • Saved cost by reducing round of amends • Shared knowledge across the team.
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Harris Interactive
- Market Researcher
Paris
2006 - 2006
I contacted French & Belgium Scientific Companies (Researchers, Laboratory Managers) to question them about their satisfaction of their supplier’s products & services.
I lead the surveys in French performing translation into English => average of 3 surveys completed/day.
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Glamour To Go
- Sales & Marketing Assistant
2005 - 2006
I elaborated a Marketing plan with the Manager for the year 2006, including brand positioning strategy in particular, with improvement of the website (presentation of the products, how to drive more traffic onto website, branding review via website …)
I was the first point of contact for all sales inquiries: product info/ orders/refunds/exchanges; liaised with PR and press (OK, Times, Tatler, Prima) to help promote the brand; was involved in photo shoots activities by sampling some elements from the collection, accessories…to create new materials for press
I created promotional materials (price list, brochures); mailing shots every 2 weeks to potential; but also qualified and maintained (potential) consumers database; created telephone sales speech and
performed 40 to 60 calls a day.
I also organised & promoted two Christmas Champagne parties; carried out £850 turnover by phone and £2,500 on site.
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Anuman Interactive
- Junior Product Manager
2002 - 2003
French leading PC Leisure & Games Software manufacturer.
Brands: Click & Go ; Architecture ; Pour Les Nuls and Console Video games
• Tested master versions of game software liaising with developers to track and report technical issues.
• Created user guides: made them simple and nice, understandable to anybody (including screen shots, humour…).
• Involved in draft illustrations of DVD jackets and liaising with external artwork team and printer.
• Analysed the Competitors strategies (advertising campaigns, press releases, sales): adapted products launching.
• Developed strategies to boost the sales (with promotions, goodies, competitions): increased sales up to 40%.
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Ingrid Millet Paris (France & Hong Kong)
- Assistant Brand Manager
2001 - 2002
INGRID MILLET PARIS – Selective Cosmetics, 1st brand specialized in plant cellular extracts, 1964, Paris - FRANCE.
• Day to day management of 3 ranges of Products: BioElita, Source Pure, Perle de Caviar.
• Redefined logo & packaging to standardize the range: liaised with external graphic teams from design to print.
• Involved in the NEW Product development process for Le Corps range involving negotiation with suppliers: saved 10% of initial budget.
• Analysed and presented SECODIP figures of the company product sales performances to Managers and Sales force.
• Executed MARCOM strategies (promotions, event, press release, advertising campaign…).
• Created advertising pages published in professional press, and posters, booklets and Sales Force tools.
• Set out weekly internal newspaper: informing & improved ambiance / teamwork between internal departments.
• Localised product documentation into English for Hong Kong Office (leaflets, advertisements, packaging).
