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Michaela TIBI

PARIS

En résumé

A sustainable and entrepreneurial strategic thinker with 10 years experience in FMCG companies within marketing and innovation roles, and 3 years experience within the sustainability and environmental services sector, with successes in different markets and countries.

Mes compétences :
Marketing
Achats
Gestion de projet
Innovation

Entreprises

  • AnaeCo - Business Development and Marketing Manager

    2013 - 2014 • Developed the Business Development strategy, in conjunction with the Head of Dept.
    • Managed business to business key account prospects
    • Submitted an EOI and obtained preferred status for the Shoalhaven City Council tender
    • Initiated the AnaeCo marketing strategy and definition of sustainability key messages
    • Managed the compost market analysis in Australia and provided recommendations

  • VEOLIA Environnement - Procurement department – INNOVATION & MARKETING project manager

    Paris 2011 - 2012 • Identified with senior staff value creation opportunities for the procurement function
    • Identified Sustainable Development stakes for the procurement categories
    • Defined and managed Innovation projects (Circular Economy project on tyres)
    • Promoted Sustainable and Open Innovation (Idea generation with suppliers)

  • HEC - Specialized Master in Sustainable Development

    2010 - 2012 n°1 in France - Graduated with honours, top of the class
    Book publication: “China’s energy challenge” - Editions L’Harmattan
    Thesis: Sustainable consumption, why and how - focus on FMCG retailers?

  • Tetley - Senior Innovation Manager

    2005 - 2006 • Elaborated the strategy’s department and development process, including global branding
    • Launched Tetley Redbush within a year in the UK (best selling reference)
    • Managed the exploratory phase and research of a breakthrough innovation
    • Managed innovation projects for Europe and Australia

  • BEL - Leerdammer Senior Product Manager

    Paris 1998 - 2005 • Integrated this new global brand to BEL France
    • Managed innovation : new concepts and new products’ launches
    • Conceived, presented and implemented marketing plans, including communication and promotional strategy
    • Managed the brand’s results and P&L
    • Managed an assistant brand manager
    TOASTINETTE and SYRTOS product manager 2002-2004 (2 years)
    FOOD SERVICE INNOVATION product manager 2000-2002 (2 years)
    Managed an assistant brand manager
    OVER THE COUNTER CHEESE product manager 1999-2000 (10 months)
    MINI BABYBEL assistant brand manager 1998-1999 (8 months)

Formations

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