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Mikaël PIOLET

Massy

En résumé

- 9 ans d'expérience en Marketing Digital (Web et Mobile).
- Définition, mise en place et suivi de plusieurs plans marketing et offres digitales.
- Connaissance étendue des leviers d’acquisition online: SEO/SEM, display et affiliation, réseaux sociaux, e-mail.
- Management et collaboration avec des équipes multiculturelles et multifonctionnelles.
- Proactif et dynamique, orienté résultats et processus, solides compétences analytiques.

Mes compétences :
Marketing
Mobile
B2C
Project
Promotion
Internet
Télécommunications
Social networking

Entreprises

  • Carrefour - Digital project manager

    Massy 2015 - maintenant

  • 8 Elements Ltd - Marketing Manager

    2014 - 2015 Definition and implementation of the 2014/2015 Marketing plan, business development.
    - Marketing review and optimization: mobile sites, social networks, pricing, acquisition channels…
    - Elaboration and launch of 2 new businesses: free-to-play publishing and B2C affiliation platform.
    - Management of 3 marketing assistants. Implementation of KPIs, tools and processes

  • Oregon Scientific - Content Manager - Marketing and Business development

    LA PLAINE ST DENIS 2012 - 2014 In charge of the worldwide content strategy (preloaded deals and app store) for an Android kids tablet (MEEP). Marketing and business development.
    - Set up of the app store (front-end and back-end), management of the online payment solutions.
    - Promotion of MEEP content online and offline. USD 400K turnover generated in a year.
    - Business development: search, negotiation, relationship management, legal and financial aspects
    - Content team creation (3 people). Definition of the objectives and processes.

  • Gameloft - Onlie Marketing Manager - SEA Pacific

    PARIS 2007 - 2012 Set up and lead the online B2C & B2BtoC activities of Gameloft in SEA-Pacific.
    - Definition and implementation of the digital marketing plans. Yearly acquisition budget > 300K USD.
    - Responsible for the turnover of Gameloft Web and Mobile App Stores. +500% (USD 1.8M to USD 12M)
    - Creation of the SEA-Pacific B2C team (5 people): recruitment, training and management.
    - Daily work with the sales team and directly with OEM and operators on priority projects.

  • La Poste Courrier International - Paris - Product and Project Manager

    2005 - 2007 Management and development of Direct Marketing offers for companies running mailing campaigns abroad.
    - Design and launch of 3 online offers related to customers database (treatment, rental)
    - Marketing benchmark and analysis.
    - Sales support: training, meeting and sales tools creation.

Formations

  • Digital Marketing Institute (Dublin)

    Dublin 2014 - 2014 Professional diploma in Digital Marketing

  • TEC De Monterrey (Mexico City)

    Mexico City 2004 - 2005

  • Ecole Supérieure De Commerce Sup de Co Rennes

    Rennes 2001 - 2004

  • Université Tours Francois Rabelais (Tours)

    Tours 1999 - 2001

Réseau

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