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Grégoire MERCIER

Paris

En résumé

Avant de créer Addict Mobile, Grégoire a fondé le studio de jeux mobiles Mob In Life, en dirigeant les opérations de monétisation et d’acquisition de trafic des jeux du studio, et des jeux de clients. Il a travaillé sur plus de 100 applications, fournissant des conseils d’expert sur la monétisation et gérant les budgets d’acquisition de nouveaux utilisateurs.

Avant Mob In Life, Grégoire a travaillé 7 ans chez Gameloft, où il supervisait les partenariats de monétisation et la division User Acquisition. Il gérait des budgets d’achat media mobiles de plusieurs millions de dollars à travers le monde, sur un portefeuille de plus de 15 jeux freemium sur IOS et Android. Gregoire Mercier intervient régulièrement sur des conférences : GameConnection, Appdays, Appawards…

Mes compétences :
Conseil
Marketing
Vente
Wireless
Account management
E-commerce
Business development
Informatique
Téléphonie mobile
Web
Internet
Management
Web 2.0
Télécommunications

Entreprises

  • Addict Mobile - Président

    Paris 2014 - maintenant Addict Mobile manages User Acquisition on mobile platforms.

    Our technology allows us to:
    - buy high volumes of users across 500+ acquisition sources in real-time
    - target high quality users and guarantee positive-ROI campaigns
    - provide understanding & transparency on your mobile marketing

    We manage campaigns worldwide with clients that include: Gumi, Vente-Privée, Blablacar, Prisma, Bandai Namco, Viadeo...

    Join us : www.addict-mobile.com

  • Conferences & panels - Keynote & Panel speaker

    2013 - maintenant Playsmart - Paris 2015
    Search Marketing Expo - Paris 2015
    App Developer Alliance - Paris 2015
    Appdays - Paris, 2014
    Appawards - Paris, 2014
    Growth Hacking Meetup - Paris, 2014
    Game Connection - Paris, 2013
    Appdays - Paris, 2013
    Show Online Mobile - Paris, 2013

  • Mob in Life - COO & Founder

    Paris 2012 - maintenant Mobinlife makes innovative mobile games. We launched 3 games so far:
    Phone Fight
    Pics Quiz
    City Domination
    => 8 millions players worldwide

    We also manage ROI-oriented User Acquisition for app developers : we drive mobile marketing campaigns worldwide on iOS and Android.

  • Gameloft - Head of Acquisition and Monetization Partners

    PARIS 2011 - 2012 - Management of the user acquisition strategy worldwide for freemium games on iOS / Android.
    - Relationship with monetization partners to develop the revenue in freemium games..
    - Strategy, Organization, Analytics, Competitive intelligence, Recommendations.
    - Management, Coordination.

  • GAMELOFT - Country Manager South Africa + Sub-sahara Africa

    PARIS 2008 - 2010 - Opening of the office in South Africa and development of the business in Africa.
    - Management of Ecommerce and D2C teams.
    - Strategy, Business Development, Marketing (operators, handsets manufacturers, media partners...).

  • GAMELOFT - Business Developer - Belgium, Netherlands, Switzerland

    PARIS 2006 - 2008 - Responsible for the turnover
    - Relationships with operators, manufacturers and media / web / contents / affiliates partners
    - Negociation and launch of complex technical projects
    - Management of Ecommerce and D2C teams (web, wap, SEO, press ...)

  • BEIJAFLORE Communication & Technologie, cabinet de conseil - Key Account Manager

    2005 - 2006 BEIJAFLORE, management consulting and technology services company

    - In charge of High-Tech & Telecom accounts: Orange, Bouygues Telecom, Yellow Pages.
    - Prospection and negotiation for consulting missions (websites, business intelligence, CRM, billing...).
    - Management of a team of 20+ consultants

Formations

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