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Iconiction
- VP Marketing & Sales
2014 - maintenant
VP Marketing / Sales
- Support the launch of Iconiction, leader of proximity and marketing solutions (Hyperlocal mobile advertising, omni-channel retailing solution, social media platform management)
- Product definition and creation of all sales materials (product portfolio, digital channels...)
- Business development and sales presentation
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French Digital
- Cofounder
2014 - maintenant
Cofounder
French Digital brings together the community of French, Francophile and Francophone professionals involved in the digital industry in Mena and beyond, helping businesses and individuals to develop networks, share ideas and create opportunities. We currently have chapters in London, Paris and Berlin and Dubai
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Intigral
- GM Product Marketing, Digital & Innovation
2013 - 2014
• Manage a team of web/mobile Content Acquisition, Marketing, Innovation and Digital/Go to market for Saudi Telecom Group (KSA, Bahrain & Kuwait).
• Full P&L responsibility on segment verticals (Sport, Music & Games, Women, Family & Kids, Appshop, Videos, Expats, Health).
• Perform all marketing activities, end-user customer segmentation, customer value management and marketing mix development along with market research for digital content offerings.
• Manage all Marcom activities including an internal digital ads agency and creative team.
• Manage the Sport activation program of Manutd and Real Madrid STC sponsorship deals
• Lead the planning, development and the execution of the corporate & Brand communications strategy (PR Strategy, internal & external events).
• Setup and launch Afkar.me – digital mena incubator initiative for startups and entrepreneurs
Main achievements
- Mobile apps: +4M Downloads across all categories
- Full Music service launch “Sult’n”. Launch of the first exclusive multiscreen sport services “Dawri +” with Saudi Television (20M PV) & the 1st Arabic edutainment apps for Kids “Lamsa”.
- Communication & Branding: Full Corporate communication rebranding & Partnering with Rotana,, MBC, Melody TV on digital advertising
- Manage 6 digits digital advertising budget with a 3 digits ROI
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Intigral Digital
- Sr. Director Mobile Content
2011 - 2013
Intigral Digital (Saudi Telecom Group) - Digital Unit
Manage the Marketing & the Digital team for web & mobile Operators (marketing plan definition and product roadmap)
Negotiate and source a wide array of media content for all categories with local and international providers (Rotana, MBC, Fatafeat, Manchester United, Wikipedia, Saudi League, Hungama...).
Define, Develop & Launch all the STC Developer Community Initiative for STC along with the launch of the 1st Arabic Appshop in KSA.
Own & Manage the development of STC mobile Portal and all mobile applications across all categories (STC Sports Apps, Manchester United Mobile apps, Lamsa, Sultn music portal, STC Games Club..).
Set up and Manage all the mobile digital advertising business and the Go To Market
Main achievements
- Signed & Launched of the 1st Wikipedia zero deal in MENA ;
- Portals: +35% audience growth. ;
- Define and set up the STC Sport Strategy including the set up of editorial operational team in Jordan
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Orange
- Digital & New Business Director
Paris
2009 - 2011
Manage 3 marketing teams of 14 collaborators: content acquisition, product development, operations
Define the 3 year on-line and content strategic marketing plan, tactics and roadmap for BtoC and BtoB products
Lead the day-to-day operations and the full revamp of Orange Jordan portals (web, wap, ussd) in English and arabic (Definition of the CMS / Ecare requirements).
Negotiate and source a wide array of media content (sport, entertainment, music..) with local and international providers (MBC, Al Jazeera, BBC, FIFA, Facebook, ART).
Initiate and develop the P&L for premium VAS content (SMS, MMS, RBT) and the innovative product porfolio (Orange Maps, Mobile apps).
Negotiate, buy and manage content offers for the launch of 3G in Jordan.
Set up & Manage all the Orange Jordan social media presence
Main achievements ,
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Orange - Content Direction
- International Sport Project Manager
2006 - 2009
Sport content coordination for all the subsidiaries of Orange (27 countries)
Acquisition audiovisual rights, partnership negotiation, support for all local tenders Definition contractual terms (Term sheet)
Partnership with Media groups, companies producing content sport and sports organizations (UEFA, Tour De France, French Rugby Federation...)
Management of transnational projects: Rugby World Cup 2008, Roland Garros ``everywhere'' in 5 countries
Performance analysis by country and benchmarks of best practices
Main achievements
- Negotiation of the Euro 2008 exclusivity for Portugal/Romania and exclusive NBA TV, mobile, internet deal for 5 countries incl.
France and Spain.
- Multi screen `Roland Garros everywhere' operation in 2007 launched in 5 Orange countries.
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Orange
- Event & communication manager
Paris
2005 - 2006
Define and setup all internal and external animation for FT / Orange shops (800 shops)
Lead the BTL operation for the launch of « 118712 » in 2007 (new directory number) - Budget 10M Euros
Main achievements
- The 118 712 becomes the 2nd market leader in one year with 35 % Market share ;
- Tour de France 2007 Event: management of the logistic of the Tour de France Event - 30M contacts reached; + 10 % increase in top of mind recall (Operational Marketing 2006 Best Awards : B to C sector for the campaign "Grand jeu ça va décoller")
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E-Shop Business Unit
- Consumer marketing manager
2003 - 2005
Define the strategic and the operational marketing plan
Lead the FT Group" my account single sign on " redesign & product development project from the conceptualization to the implementation
Main achievements
- Launch the first integrated ``my account" for fixed, internet, mobile customers ;
- Recruitment of 1M Subs in 3 Months
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Wanadoo
- Sales & Customer care
1999 - 2003
Define and manage the yearly operational marketing plan (games, incentives, upselling campaign..) for all ISP customers (4.5 M clients)
Negotiate partnerships with content and entertainment on-line providers
Manage a team of 4 persons. Budget : 1M Euros
Conduct the new brand platform implementation in the customer care.
Main achievements
- Delta arpu + 20% YoY
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Orange
- Customer Care
Paris
1997 - 1999
Recruit and Manage the mobile back office : 4 group leaders and 4 coaches and 90 customer advisors
Budget planning, recruitment, training, motivation and objectives setting
Main achievements
- Decrease of the complaints time to response from 15 days to 48 hours ;
- 90 % efficiency in customer care
