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Monique SIMAO

Casablanca

En résumé

Après une Ecole de Commerce faite à Paris et une spécialisation en Marketing & Communication, un parcours professionnel varié m’a permis de développer des compétences fortes en environnements B2B et B2C : édition, événementiel, web, marketing direct, études de marché, benchmark concurrent, etc.

Quelles qualités pourrais je aussi vous apporter ?
- Créativité et réactivité, pour vous démarquer de la concurrence
- Méthodologie, pour réaliser vos projets dans le respect des délais et des budgets ; et contribuer efficacement au plan Marketing et Communication
- Sens de la communication et du leadership, pour fédérer des équipes multiculturelles (internes et externes) vers un objectif commun.

Mon profil vous intéresse ? Contactez-moi.

Mes compétences :
Marketing
Communication

Entreprises

  • NEXANS - Marketing and Communication Manager

    Casablanca 2009 - maintenant - Create the Annual Strategic Business Plan, follow its operational applications
    - Launch marketing programs (building up, prospecting) with the help of our CRM
    - Realise market studies (engines, pacemakers...) and competition benchmark
    - Weekly press review (market, competition, customers...)
    - Train commercial and technical teams
    - Coordinate pluridisciplinary internal (matrix organization) and extern teams

  • NEXANS - France and Export Sales Manager

    Casablanca 2008 - 2009 Besides my main mission and as a maternity leave replacement
    - Sale to key account customers such as Alstom, Bombardier, CAF... in France, Spain and Italy)/ Résult : objectives reached at 102%
    - Coordinate French and German technical staff to create and launch new products (roof cable)
    - Manage 2 sales assistants

  • NEXANS - Communication Manager

    Casablanca 2006 - 2009 - Annual printing (Creating and/or updating) : 2 catalogues (from 100 to 250 pages), 2 newsletters (from 2 to 10 pages), PowerPoint presentations...
    - Web updater for our Aerospace, Rolling Stock, Electronics and Medical markets : from 600 references (with an internal indicator of 56/100) to 1200 references on-line and up dated (with an indicator of 98/100)
    - Organize and manage 4 to 6 events per year: Fairs (Paris Air Show in France: 80k€, Inotrans in Germany : 100k€, Expoferroviaria in Italy, MedTec, Sensors & Test...), seminars et conventions
    - Select and Negotiate with the suppliers and the communication agencies to optimize the budget (150k€)
    - Regular reporting to the Corporate Marketing and Communication teams

  • ETS RADIGUE - Marketing and Sales Manager

    2003 - 2006 - Target, plan and organize shows : from 25 to 30 exhibitions/year (Foire de Paris fair...)
    - Create sales tools (web site, booth ...)
    - Buy and stock up on products
    - Keep the books and follow-up of the business with dashboards
    - Sale product directly to the end-customer and manage salers

  • CDE - Product Manager

    1998 - 2002 - Buy and stock up on high flexibility price products (memories, graphic cards)
    - Choose and launch new range of products (optical products and hard discs). Result after 4 years : 33% of the turnover
    - Create marketing tools (packaging, catalogues, pricing, trainings...)
    - Create and follow up marketing programs (prospecting or building up e-mailings)
    - Press relationship
    - Follow up business with adapted dashboards
    - Manage budgets

Formations

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