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Morgane ROCHE

LIMONEST

En résumé

I designed and launched a programme to support innovative startups in electronics & I am now looking for partnerships to leverage this initiative. I am also an experienced marketer with a solid knowledge in exhibitions, comms, acquisition, new customers onboarding processes, loyalty and reactivation campaigns.

Mes compétences :
Relations publiques
Marketing
Dreamweaver
Graphisme
Communication
Management opérationnel
Communication interne
Respect des engagements
Stratégie de communication
Fidélisation client
Emailing

Entreprises

  • Farnell Element 14 - MArketing Manager South Europe and Benelux

    LIMONEST 2016 - maintenant I plan, manage, launch, monitor and analyse marketing activities for South Europe and Benelux to address ACB and sales challenges such as:
    - New customers on boarding programmes, involving outbound call campaign
    - sales recovery campaigns
    - events and exhibition management
    - lead generation & conversion activities
    - content creation and management
    - innovation programmes
    - customer relationship management

    Working as a project lead on cross functions projects I have to manage teams with different backgrounds and competencies.

    Also working on innovative programmes, I am responsible for the startup programme. this is a programme that I've been designing & building for 2 years and I launched it in the market end of 2017.

  • Farnell Element 14 - Senior Regional Marketing Specialist

    LIMONEST 2015 - 2016 Responsible of regional marketing activities for France I have to work in collaboration with global marketing functions and local sales teams.
    I am responsible of telemarketing campaigns from creations to analysis. Experienced in acquisition campaigns but also in loyalty and reactivation campaigns.
    I have a solid network in local b2b media houses.
    I am also in charge of sales support material creation and local event organization.
    I work on transversal projects, integrating transversal functions within the business to always better support sales and ACB numbers.

  • Farnell Element 14 - European Marketing Executive - Loyalty & Retention

    LIMONEST 2014 - 2015 Within the Retention & Growth department I'm in charge of customer retention & loyalty for Europe.
    Objectives:
    - Understand all European processes & our customer experience when they open an account with us or place their 1st order
    - Build an end to end welcome process for new customers & make them place a second & third order.
    - Improve customer journey
    - Deliver multichannel campaigns
    - Work closely with the person in charge of acquisition to ensure a good convertion & retention programme


    I'm currently also in charge of acquisition campaigns until we get a new member in our team & keep working on the loyalty programme & outstanding actions we have in progress.

    In addition to that I'm also dealing with local marketing action, such as the French catalogue, integration of marketing activities into the French sales teams.

  • Farnell Element 14 - European Marketing Executive - Customer Loyalty

    LIMONEST 2013 - 2014 In the loyalty operations departement, I am in charge of the internal engagement & communication. Involved in the contact strategy I'm also implicated in external communications. Informing & engaging internal European teams is my main focus. I' m also implicated in the dedicated website development. I'm in charge of sales team training & incentive.

  • Farnell Element 14 - European Marketing Executive

    LIMONEST 2012 - 2013

  • Farnell Element 14 - European Campaign Manager - CLM

    LIMONEST 2012 - 2012 In the Customer Lifecycle management departement I'm in charge of BAU campaigns : Analysis, improvements & management of campaigns.
    In addition to that I'm the project owner of the biggest exhibition Farnell organize in the French market; its 20th anniversary.
    I'm also in charge of some activities I used to be in charge in my previous role, regarding localization, communications, advertising,...

  • Farnell France - Marketing Assistant

    2010 - 2012 Chargée de la communication interne et externe. Réalisation de créations graphiques, maitrise du langage html et de logiciels de graphisme. Sublimation du site internet, organisation et logistique d'évènements

  • Peugeot SLICA - Assistante commerciale

    Paris 2008 - 2010 En charge de la relation clientèle, gestion de parc, livraison administratives des véhicules neuf, gestion de planning, prise de RDV, mise en place d'actions correctives pour amélioration de la satisfaction client, suivi après livraison

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Réseau

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