Morvan BOURY


En résumé

Fresh-thinking and result-driven executive with significant experience in the Media & Entertainment industry (music, video / TV, digital media, events) in Europe.

Achievements in general management, marketing, business development and digital strategy reflect a strong ability to detect and to deliver decisive revenue opportunities, to interact successfully with multiple teams and functions across different cultures and to focus on key tasks in creative, international, highly competitive and fast-evolving environments.

Interested in ambitious and innovative projects with an international scope, especially in the entertainment, media, marketing and digital sectors.

References available upon request.

Mes compétences :
Business development
Change Management
Digital marketing
General Management
Marketing digital
Media Buying
Microsoft CRM
Mobile Strategy
P&L management
Strategic planning
Team management
Web mobile


  • Sony Music Entertainment - Vice President, Global Business Development & Digital Strategy

    Paris 2014 - maintenant
  • Le Nouvel Observateur - Directeur Marketing Digital

    2012 - 2014
  • MXP4 - Head of Content Strategy

    ACIGNE 2011 - 2012 Content and business development strategy in social gaming with a focus on MXP4′s Bopler Games collection on Facebook.
  • Reed Midem - Project Director Connected Creativity at MIPTV

    BOULOGNE BILLANCOURT 2010 - 2011 Management of new project team, clients and partners with strong focus on marketing, sales, content and change management.

    Successful launch of a new premium event for connected Media & Entertainment professionals (content - TV, publishing, music and games -, technology, startups), in partnership with GSMA, generating significant incremental revenues with 500+ participants, high-level international speakers and media partners, gold sponsors including Intel, Orange and Vivendi.
  • Opendisc - CEO

    2009 - 2010 Opendisc is a leading purveyor of Direct-to-Consumer technology solutions and marketing services for media & entertainment players in Europe with offices in Paris, London, Madrid, New York City and Lille.
    As of today, more than 6,000,000 music consumers have been establishing a direct relationship with independent and major labels artists across more than 1,000 projects thanks to Opendisc technology and services.

    Opendisc technology & services enable artists and labels to :
    - reward fans for physical and digital purchases
    - collect consumer data, consent and insight in all major markets
    - manage localized, segmented communication and relationship with premium members via email, web, mobile and cross-channel loyalty programs
    - generate significant revenues through direct digital and physical sales, subscriptions and third-party partnerships

    Opendisc provides technology, expertise and also resources to execute every aspect of permission marketing campaigns if and when needed.

    Opendisc is a value provider and a development partner for the media & entertainment players : cost-effective, flexible yet scalable, focus is put on emotional engagement, key touchpoints, context and relevance to deliver distinctive and valuable consumer experiences.
  • EMI Music Group - Vice President Europe Middle-East Africa - Digital Business Development & Marketing Services

    2008 - 2009 Digital Business Development focusing on high-potential local and multi-territory business deals, models and partnerships.

    Restructuring and management of Marketing Services across the region: Consumer & Digital Marketing, Research, Media Buying. Won Gartner & 1to1 Gold Award at the Gartner CRM Annual Summit for excellence in cross-channel marketing automation.

    Successful transition of teams and processes into functional matrix organization model.
  • EMI Music France - Directeur Général Adjoint

    Paris 2005 - 2008 Member of Management Board.

    Management of 18 people across 4 units: Business Development (Digital, B to B, Synchronization & Licensing, B to C), Consumer Management (CRM, Content Management, C to C Marketing, Research), Media Buying, Digital Label.

    Achieved successful restructuring, fast-growing revenues (x5 in 2 years) and adoption of key capabilities for revenue diversification resulting in #2 digital market share position and market-leading CRM and Digital Marketing capabilities.
  • EMI Music France - Deputy Managing Director Virgin Music & Head of Digital Strategy

    Paris 2004 - 2005 Member of Management Board.

    Management of 25 people across 3 units: Marketing, Promotion, A&R. Development of top-selling and award-winning artists and projects.

    Digital Strategy for EMI Music France including expansion to audiovisual content with music DVD collection in 2004 and management of digital business development and digital sales team.