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Myriam BADENS

Bordeaux

En résumé

Définition de stratégies digitales globales, des moyens tactiques et de KPI par typologies de campagne
Expérience à l'international : coordination internationale et expérience à l’étranger
Gestion de projets digitaux intégrés à des dispositifs pluri-leviers
Management d'équipe : création d'un environnement de travail dynamique


QUALIFICATION PROFILE :
- 8 years experience in Digital Marketing
- Digital project management
- Monitoring and measuring the Return On Investment on marketing activities
- Developing SEO, PPC, Emailing, Display, Affiliate marketing strategies
- Setting up various Tracking Systems
- Compensation methods: CPC, CPM, CPV, CPA, CPL
- International experience : managing sponsored links and display campaigns for global clients
- Managing a team of 2 to 10 people

Mes compétences :
Management d'équipe
Relation clients
Analyse datas
Expérience à l'étranger
Management de projets
Marketing
Communication
Marketing international
8 ans d'expérience en marketing digital

Entreprises

  • Kaizen Marketing Group - Marketing Director

    Bordeaux 2015 - maintenant

  • Performics France - Digital Account Director

    2012 - 2015 Management strategic of Digital Campaigns (Display, SEA, Social Paid, RTB/Programmatic, etc.)
    International experience: EMEA coordination

    Clients : GDF SUEZ, Disneyland Paris, Se Loger, Group Swatch, Icade

  • VivaKi Hub - Publicis Groupe - Senior Campaign Manager

    2012 - 2012 Portfolio: Nab (National Australia Bank), News (The Australian, Herald Sun, etc.) and Sportsbet/Iasbet

    Providing search digital marketing expertise to VivaKi agencies in Australia including Starcom and Zenith Optimedia

  • Isobar / Aegis Media - Consultant Marketing Digital

    2010 - 2011 Portfolio: Chevrolet, Galeries Lafayettes, Auchan Direct, Beauté Prestige International (BPI)

    - Performing business analysis and presenting strategies, tactics for database marketing campaigns
    - Collaborate with the global agency to drive analytical and modelling insights, segmentation and targeting strategies
    - Initiated and implemented retroplanning which permits to improve customer relationships
    - Negotiated rates and established/maintained relationships with online vendors
    - Increased the volume of local leads (test drive in France) for Chevrolet which was greatly appreciated by the global Chevrolet team

  • Takezo - Groupe ISOBAR/AEGIS MEDIA - Digital Campaign Director

    2009 - 2010 Portfolio: Nokia, Last Minute, Lapeyre

    - Coaching a team of 6 digital managers: timetable, trainings, etc.
    - Successfully contributed to the company’s recruitment by interviewing + 50% of young workers who were looking for an internship
    - Developing a deep understanding of clients digital and data tracking systems
    - Setting up dashboards for campaign management
    - Increase the return on investment of 20 % for the Online Store Nokia France

  • Takezo, groupe AEGIS/ISOBAR - Digital Campaign Manager

    2007 - 2009 Portfolio: Monoprix, Free, 123crédit, SFR, Hygena

    - Launching and managing digital campaigns (sponsored links, SEO, e-pub and affiliation)
    - Daily tasks such as reporting, optimizations, recommendations, etc.
    - Optimizing the performance of PPC campaign with the return on invest (ROI)
    - Generate targeted traffic to take the lead over competitors
    - Managing data analysts, developing studies and competition benchmarks

Formations

Réseau

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