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NOVARTIS
- Global Associate Brand Director
RUEIL MALMAISON
2015 - maintenant
Global Associate Brand Director Rare Diseases, Basel
Main duties:
* Developed Ilaris short and long term commercial strategy to deliver profitable and sustainable growth ;
* Lead global commercial activities on Ilaris across orphan diseases (CAPS, SJIA, HPF, AOSD)
* Maximize brand value and enable patient access through cross-collaboration with GPA
* Support the countries to develop and share targeted approaches to customers
Skills developed:
* Negotiation skills, leadership
* Patient Advocacy and Access skills
Main accomplishments:
* 29% growth of Ilaris turnover in 2015 with $259 Mn, and 73% profit worldwide ;
* Launched 4 new indications in 2016 leading to 6 indications WW for Ilaris ;
* Provided the strategic direction to reinforce value proposition across indications
* Led the development of an innovative digital and social media strategy with 2,4 million people reached after 6 months
* Launched a new centralized commercial model for rare diseases in collaboration with RE
* Negotiated budget increase (+66%) with senior management in a cost contained environment ;
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NOVARTIS
- Region Europe Cosentyx Brand Director
RUEIL MALMAISON
2014 - 2015
Region Europe Cosentyx Brand Director, Basel
Main duties:
* Prepare and Launch Cosentyx in Dermatology and Rheumatology in RE
* Develop commercial strategy collaborating closely with Market Access, Medical, Patient Advocacy
* Leverage best practices across RE expanding patient access and physician experience
Skills developed:
* Strategic vision
* Senior Management Exposure ;
* Business acumen in Dermatology, Rheumatology
Main accomplishments:
* Successful 2015 RE Launch of Cosentyx in Psoriasis with $47Mn, +39% vs 2015 Budget ;
* Developed RE strategy to shape the market and change treatment paradigm
* Shifted the internal (160 pax) and external mind-set through change management program ;
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NOVARTIS
- Region Europe Neuroscience Project lead
RUEIL MALMAISON
2014 - 2014
Region Europe Neuroscience Project lead, Basel
Main duties:
* Follow up performance of Gilenya across European countries
* Coordinate the roll out of the new Value proposition for Gilenya across European countries
* Coordinate Exelon's counter filing strategy vs generics
Skills developed:
* Key stakeholder management
* Digital skills
Main accomplishments:
* Gilenya as #2 Sales driver for Novartis Pharma end 2014 with $2,477Bn worldwide (~50% from RE) and 28% growth, Exelon achieving $1,009Bn worldwide with stable performance despite generics taping the Alzheimer market
* Successfully rolled out the One Voice Campaign in RE, differentiating Gilenya on efficacy
* Co-Developed a social media campaign with 11 countries, to raise awareness on Brain Volume Loss
* Delivered a patient-centric internal challenge inspiring NS teams to change the course of MS
* Implemented Train the Trainer program to Novartis Customer Solution Model for Gilenya
* Created a RE Marketing Team, introduced new digital way of working to improve productivity ;
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NOVARTIS
- Strategic Transformation Project Lead
RUEIL MALMAISON
2012 - 2013
Strategic Transformation Project Lead, Paris
Main duties:
* Lead a transformation project for 800 Customer Facing roles by 2015 (Sales, Medical, Access) ;
* Communicate Vision and engage key stakeholders across the organization
* Facilitate 4 work streams on Strategy, HR-Training, Finance, Communication (30 people)
* Revamp role profiles, assess competencies, develop and roll put customized training programs
* Interface on a regular basis with Union Labours, French leadership team, Customer Facing leads on Primary Care, Specialty care and Oncology, Global Sales Excellence organization
Skills developed:
* Strategic vision, Negotiation, Leadership, political savvy ;
* Human Resource and Training skills, Change Management
Main accomplishments:
* 3 competency grids describing 2015 Business model requirements for Customer Facing Roles ;
* 3 assessments of customer facing team competencies (Sales, Medical, Access)
* 31 job descriptions for Market Access, Sales and Medical Affairs
* 74 pathways describing potential moves from one function to another
* 40 Training programs for Sales, Market Access and Medical Affairs
NOVARTIS
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Novartis
- Respiratory First Line Manager
RUEIL MALMAISON
2009 - 2011
Main Duties:
* Define the Regional Strategy for Hypertension (Tareg, Exforge), Diabetes (Galvus/Eucréas), COPD (Onbrez), Osteoporosis (Aclasta) and tactical follow up
* Launch Rasilez, Rasilez HCT, Galvus/Eucréas, Onbrez in Retail and Hospital markets
* Coach and Develop 11 rep's in a changing environment (Organizational changes and PF expansion)
Skills developed:
* Leadership skills
* KOL Management ;
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NOVARTIS
- Transplantation Brand Manager
RUEIL MALMAISON
2007 - 2008
Main Duties:
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BMS
- Emerging Markets Rheumatology Group Manager
2005 - 2007
Middle East, Turkey, Russia, Africa, French Overseas Territories
Main duties:
* Pre-Launch Orencia in Rheumatoid Arthritis ;
* Launch Perfalgan in Africa and lead other emerging markets launch
* Develop Efferalgan, Dafalgan, Skenan, Actiskenan and Sophidone in Rheumatology, Oncology
Skills developed:
* Ability to address different political, cultural, and economic frameworks
* Management of new and maturing brands within Europe or Emerging markets
* Market Access vision: Pre-Launch pharmaco-economic data, Regulatory deadlines per market
Main accomplishments:
* Launched Perfalgan in Africa reaching $30 Mn after 1 year, and becoming Perfalgan Lead for emerging markets first and then for Region Europe
* Pre-Launched Orencia in Rheumatoid Arthritis in French Overseas Territories and North Africa
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EISAI
- Aricept Brand Manager
CHAMPAGNEY
2002 - 2005
Sales Rep, Paris
Main duties:
* Elaborate and follow Aricept Brand Plans for Geriatricians and GP's in collaboration with Pfizer ;
