Cholet
"Life begins at the end of your comfort zone" - Neale Walshe
10 years working experience in multinational teams as well as studies in France make me feel confortable to work anywhere. Thanks to cosmopolitan attitude and my passion to discover /understand other cultures, I can be a real added value in any team.
Specialties:
- Brand management - brand positioning, pricing, market launch strategies
- Brand communications - Product positioning, messaging, media strategy, agencies management, Media planning
- Product developping
- Integrated marketing planning
- Channel marketing - B2B distributors management, channel strategy, channel conflicts resolutions, trade marketing, market activation plans
- Commercialization in various distribution channels (Mass Market, Department Stores, Specialists, Wholesalers, Mail Order, Distributors)
- PR strategy - press releases, case studies.
- Coordination of local teams (sales)
- Knowledge of markets
Mes compétences :
Brand management
Category management
Gestion d'équipe
Trade marketing
