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Swarovski
- Global Corporate Communication Manager Italy – Corporate Branding & Communications Division
Paris
2016 - maintenant
. Opening of the Swarovski CB&C Milan office in March 2016 with the global role of brand-building and developing new Swarovski activities in the market in the different sectors:
⇨ Fashion – Fashion Weeks, « Swarovski Collective » program, Vogue Talents, Who Is On Next?, « Celebrity dressing » when appropriate, designers sponsoring and schools support;
⇨ Art & Design – Euroluce, Salone Del Mobile, Atelier Swarovski Home collections, Venice Biennale;
⇨ Jewelry – Atelier Swarovski business and press development;
⇨ Digital & Social Media strategy implementation and scouting for influencers collaborations for key projects;
⇨ Corporate Social Responsibility local initiatives;
⇨ Corporate Communications – Workshops on specific brand subjects for employees, Press trips, Bi-annual press days, full management of PR agency Smith-Petersen on a daily basis for all Swarovski projects happening in Italy but as well at International level in all fields to ensure successful press results
. External communication: events save-the-date, invitations, press releases, SALT Magazine
. Internal communication: « SIA » company intranet, 1895 Magazine, blogs, newsletters
. Reporting post-event, weekly press analysis (Kantar Media) and monthly strategical presentations for the Executive Board
. Responsible of budget monitoring, contracts negotiations with all partners and key stakeholders for each project
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Swarovski
- Fashion Communications Manager – Corporate Branding & Communications Division
Paris
2014 - 2016
. Global development of all the Fashion events and activities in France and in Italy: Fashion Weeks, ANDAM Fashion Awards, Fashion Exhibitions, Cannes Film Festival, PR dinners (Vogue Paris Foundation), Design schools sponsoring, Press trips, Press days, Corporate Social Responsibilities local activations
. Fashion designers management during the 4 Paris Fashion Weeks (Couture/ Ready-to-Wear): sourcing, individual workshops, designers trips to headquarter in Austria, designers selection, collection production, PR and Press communication including « Celebrity dressing », Digital & Social Media strategies in the frame of the « Swarovski Collective » program
. External communication: invitations, press releases, SALT Magazine
. Internal communication: « SIA » company intranet, 1895 Magazine, quarterly and shareholders newsletters...
. Reporting post-event, weekly press analysis (Kantar Media) and monthly strategical presentations for the Executive Board
. Budget monitoring, contracts, coordination of PR agency Karla Otto on all events and press related to Fashion topics
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IAE Toulouse
- Lecturer - Master 2 Marketing & Communication
Toulouse
2013 - maintenant
Annual Conference about « Marketing and Luxury »
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Swarovski
- Corporate Communications Coordinator – Corporate Branding & Communications Division
Paris
2012 - 2014
. Corporate strategy development and PR project management for France and at International level for Fashion and Design: Palais de Tokyo, ANDAM, FIAC, Haute Couture, Paris Fashion Weeks, Atelier Swarovski, Red Carpet Events
. Scholarships and sponsorship programs for young French Fashion Designers: applications, selection and communication tools
. External and internal communication: Digital and Social Media activation and planning, SALT magazine, press release, press days…
. Media and press clippings monitoring with MyMarketMonitor agency, implementation of PR and Press initiatives with Karla Otto
. PR budgeting and administration (contracts with Fashion designers, photographers, external suppliers, pictures rights negotiation…)
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Swarovski
- International Communication Assistant – Consumer Goods Business Division
Paris
2011 - 2012
. Global organization of key international PR events, coordination of local events with local markets (500 K €)
. Internal communication: press release, guidelines, corporate magazines, newsletters, invitations cards
. Media coverage survey, analysis and communication
. VIP Package 2012-2013: launch of the Red Carpet Collection together with the Design and Marketing Product Development
. Product placements with PR agency in Los Angeles and Paris, direct relations with stylists or agents
. PR budgeting and temporary replacement of the PR Manager
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Swarovski
- International PR and Events Assistant (Intern) – Consumer Goods Business Division
Paris
2011 - 2011
. Events: International Fashion Show Tour coordination (F/W ‘11 – S/S ‘12), consumer events, Brand Building Press Relations
. Public Relations: development of Swarovski‘s brand awareness, events sponsoring, charities and celebrity marketing
⇨ Cannes: VIP and Agents mailing, trends analysis (jewels, dress, bags, colors, recommendations), media clippings
⇨ Cabourg / Dinard: advertising page production; TIFF: carnet ATA and product management
. Christmas Trees Concept 2011 developed for Megève, LATAM and Harrods
. Book of products placements on red carpet; digital tool on a celebrity for Press networks; weekly VIP monitoring on Getty Images
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Pierre Fabre
- Institutional Marketing Manager Assistant (Intern) – World Marketing Department Brand René Furterer
Castres
2009 - 2009
. Hairstyle market survey (competitive watch); Historical report of beauty
. Hair care survey with notion of costs and profitability; sustainable development survey
. Creation of a Weekly Beauty Flash for internal communication
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Chanel
- Advertising Manager Assistant (Intern) – Advertising Department of the Artistic Direction
Neuilly-sur-Seine
2009 - 2010
. Production of Advertising for Press, Newspapers, TV and Cinema based on the Media Plan
⇨ Quality Control and Administration of all production steps
⇨ Feedback from the Artistic Studio, photoengraving, and visuals shipment to the local agencies
. Project management at International level for Watches (J12), Jewelry (Ultra, Camélia), Fashion and Beauty-Fragrances (Rouge Coco, Bleu de Chanel), cooperatives ads, POS for the 4 axis
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Area Industrial
- Junior Sales and Relationship Marketing Manager (Intern)
2008 - 2008
. Website update, database management in HabitatSoft Gestión Inmobiliaria
. Marketing and promotion: development of ad Medias, leaflets, online communication, Social Media
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Darty
- Sales Advisor
BONDY
2008 - 2008
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C&A
- Sales Advisor
Paris
2007 - 2007
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MS Prod
- Model
2006 - 2008
. Fashion Model for the summer collection 2006
. Head hunter: discovering of new models faces for the collection 2007 and 2008
