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Nadine MAO

Paris

En résumé

Https://www.linkedin.com/in/nadine-mao-desio-86617911

Mes compétences :
Luxe
Evènementiel et logistique
Communication
Communiqués de presse communication
Langues vivantes
Médias
Relations publiques
Relations interpersonnelles
Microsoft PowerPoint
Microsoft Word
Lotus
SAP
Microsoft Office Publisher
Microsoft Access
Microsoft Excel
Microsoft Outlook

Entreprises

  • Swarovski - Global Corporate Communication Manager Italy – Corporate Branding & Communications Division

    Paris 2016 - maintenant . Opening of the Swarovski CB&C Milan office in March 2016 with the global role of brand-building and developing new Swarovski activities in the market in the different sectors:
    ⇨ Fashion – Fashion Weeks, « Swarovski Collective » program, Vogue Talents, Who Is On Next?, « Celebrity dressing » when appropriate, designers sponsoring and schools support;
    ⇨ Art & Design – Euroluce, Salone Del Mobile, Atelier Swarovski Home collections, Venice Biennale;
    ⇨ Jewelry – Atelier Swarovski business and press development;
    ⇨ Digital & Social Media strategy implementation and scouting for influencers collaborations for key projects;
    ⇨ Corporate Social Responsibility local initiatives;
    ⇨ Corporate Communications – Workshops on specific brand subjects for employees, Press trips, Bi-annual press days, full management of PR agency Smith-Petersen on a daily basis for all Swarovski projects happening in Italy but as well at International level in all fields to ensure successful press results
    . External communication: events save-the-date, invitations, press releases, SALT Magazine
    . Internal communication: « SIA » company intranet, 1895 Magazine, blogs, newsletters
    . Reporting post-event, weekly press analysis (Kantar Media) and monthly strategical presentations for the Executive Board
    . Responsible of budget monitoring, contracts negotiations with all partners and key stakeholders for each project
  • Swarovski - Fashion Communications Manager – Corporate Branding & Communications Division

    Paris 2014 - 2016 . Global development of all the Fashion events and activities in France and in Italy: Fashion Weeks, ANDAM Fashion Awards, Fashion Exhibitions, Cannes Film Festival, PR dinners (Vogue Paris Foundation), Design schools sponsoring, Press trips, Press days, Corporate Social Responsibilities local activations
    . Fashion designers management during the 4 Paris Fashion Weeks (Couture/ Ready-to-Wear): sourcing, individual workshops, designers trips to headquarter in Austria, designers selection, collection production, PR and Press communication including « Celebrity dressing », Digital & Social Media strategies in the frame of the « Swarovski Collective » program
    . External communication: invitations, press releases, SALT Magazine
    . Internal communication: « SIA » company intranet, 1895 Magazine, quarterly and shareholders newsletters...
    . Reporting post-event, weekly press analysis (Kantar Media) and monthly strategical presentations for the Executive Board
    . Budget monitoring, contracts, coordination of PR agency Karla Otto on all events and press related to Fashion topics
  • IAE Toulouse - Lecturer - Master 2 Marketing & Communication

    Toulouse 2013 - maintenant Annual Conference about « Marketing and Luxury »
  • Swarovski - Corporate Communications Coordinator – Corporate Branding & Communications Division

    Paris 2012 - 2014 . Corporate strategy development and PR project management for France and at International level for Fashion and Design: Palais de Tokyo, ANDAM, FIAC, Haute Couture, Paris Fashion Weeks, Atelier Swarovski, Red Carpet Events
    . Scholarships and sponsorship programs for young French Fashion Designers: applications, selection and communication tools
    . External and internal communication: Digital and Social Media activation and planning, SALT magazine, press release, press days…
    . Media and press clippings monitoring with MyMarketMonitor agency, implementation of PR and Press initiatives with Karla Otto
    . PR budgeting and administration (contracts with Fashion designers, photographers, external suppliers, pictures rights negotiation…)
  • Swarovski - International Communication Assistant – Consumer Goods Business Division

    Paris 2011 - 2012 . Global organization of key international PR events, coordination of local events with local markets (500 K €)
    . Internal communication: press release, guidelines, corporate magazines, newsletters, invitations cards
    . Media coverage survey, analysis and communication
    . VIP Package 2012-2013: launch of the Red Carpet Collection together with the Design and Marketing Product Development
    . Product placements with PR agency in Los Angeles and Paris, direct relations with stylists or agents
    . PR budgeting and temporary replacement of the PR Manager
  • Swarovski - International PR and Events Assistant (Intern) – Consumer Goods Business Division

    Paris 2011 - 2011 . Events: International Fashion Show Tour coordination (F/W ‘11 – S/S ‘12), consumer events, Brand Building Press Relations
    . Public Relations: development of Swarovski‘s brand awareness, events sponsoring, charities and celebrity marketing
    ⇨ Cannes: VIP and Agents mailing, trends analysis (jewels, dress, bags, colors, recommendations), media clippings
    ⇨ Cabourg / Dinard: advertising page production; TIFF: carnet ATA and product management
    . Christmas Trees Concept 2011 developed for Megève, LATAM and Harrods
    . Book of products placements on red carpet; digital tool on a celebrity for Press networks; weekly VIP monitoring on Getty Images
  • Pierre Fabre - Institutional Marketing Manager Assistant (Intern) – World Marketing Department Brand René Furterer

    Castres 2009 - 2009 . Hairstyle market survey (competitive watch); Historical report of beauty
    . Hair care survey with notion of costs and profitability; sustainable development survey
    . Creation of a Weekly Beauty Flash for internal communication
  • Chanel - Advertising Manager Assistant (Intern) – Advertising Department of the Artistic Direction

    Neuilly-sur-Seine 2009 - 2010 . Production of Advertising for Press, Newspapers, TV and Cinema based on the Media Plan
    ⇨ Quality Control and Administration of all production steps
    ⇨ Feedback from the Artistic Studio, photoengraving, and visuals shipment to the local agencies
    . Project management at International level for Watches (J12), Jewelry (Ultra, Camélia), Fashion and Beauty-Fragrances (Rouge Coco, Bleu de Chanel), cooperatives ads, POS for the 4 axis
  • Area Industrial - Junior Sales and Relationship Marketing Manager (Intern)

    2008 - 2008 . Website update, database management in HabitatSoft Gestión Inmobiliaria
    . Marketing and promotion: development of ad Medias, leaflets, online communication, Social Media
  • Darty - Sales Advisor

    BONDY 2008 - 2008
  • C&A - Sales Advisor

    Paris 2007 - 2007
  • MS Prod - Model

    2006 - 2008 . Fashion Model for the summer collection 2006
    . Head hunter: discovering of new models faces for the collection 2007 and 2008

Formations

  • IAE De Toulouse

    Toulouse 2010 - 2011 Master 2 Marketing

    Mention Bien
  • IAE

    Toulouse 2008 - 2009 Master 1 Strategic Management

    Accredited EPAS (EFMD Program Accreditation System)
  • IAE

    Toulouse 2007 - 2008 Business Administration in Economy

    Mention Assez Bien

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