Nadine MAO


En résumé


Mes compétences :
Evènementiel et logistique
Communiqués de presse communication
Langues vivantes
Relations publiques
Relations interpersonnelles
Microsoft PowerPoint
Microsoft Word
Microsoft Office Publisher
Microsoft Access
Microsoft Excel
Microsoft Outlook


  • Swarovski - Global Corporate Communication Manager Italy – Corporate Branding & Communications Division

    Paris 2016 - maintenant . Opening of the Swarovski CB&C Milan office in March 2016 with the global role of brand-building and developing new Swarovski activities in the market in the different sectors:
    ⇨ Fashion – Fashion Weeks, « Swarovski Collective » program, Vogue Talents, Who Is On Next?, « Celebrity dressing » when appropriate, designers sponsoring and schools support;
    ⇨ Art & Design – Euroluce, Salone Del Mobile, Atelier Swarovski Home collections, Venice Biennale;
    ⇨ Jewelry – Atelier Swarovski business and press development;
    ⇨ Digital & Social Media strategy implementation and scouting for influencers collaborations for key projects;
    ⇨ Corporate Social Responsibility local initiatives;
    ⇨ Corporate Communications – Workshops on specific brand subjects for employees, Press trips, Bi-annual press days, full management of PR agency Smith-Petersen on a daily basis for all Swarovski projects happening in Italy but as well at International level in all fields to ensure successful press results
    . External communication: events save-the-date, invitations, press releases, SALT Magazine
    . Internal communication: « SIA » company intranet, 1895 Magazine, blogs, newsletters
    . Reporting post-event, weekly press analysis (Kantar Media) and monthly strategical presentations for the Executive Board
    . Responsible of budget monitoring, contracts negotiations with all partners and key stakeholders for each project
  • Swarovski - Fashion Communications Manager – Corporate Branding & Communications Division

    Paris 2014 - 2016 . Global development of all the Fashion events and activities in France and in Italy: Fashion Weeks, ANDAM Fashion Awards, Fashion Exhibitions, Cannes Film Festival, PR dinners (Vogue Paris Foundation), Design schools sponsoring, Press trips, Press days, Corporate Social Responsibilities local activations
    . Fashion designers management during the 4 Paris Fashion Weeks (Couture/ Ready-to-Wear): sourcing, individual workshops, designers trips to headquarter in Austria, designers selection, collection production, PR and Press communication including « Celebrity dressing », Digital & Social Media strategies in the frame of the « Swarovski Collective » program
    . External communication: invitations, press releases, SALT Magazine
    . Internal communication: « SIA » company intranet, 1895 Magazine, quarterly and shareholders newsletters...
    . Reporting post-event, weekly press analysis (Kantar Media) and monthly strategical presentations for the Executive Board
    . Budget monitoring, contracts, coordination of PR agency Karla Otto on all events and press related to Fashion topics
  • IAE Toulouse - Lecturer - Master 2 Marketing & Communication

    Toulouse 2013 - maintenant Annual Conference about « Marketing and Luxury »
  • Swarovski - Corporate Communications Coordinator – Corporate Branding & Communications Division

    Paris 2012 - 2014 . Corporate strategy development and PR project management for France and at International level for Fashion and Design: Palais de Tokyo, ANDAM, FIAC, Haute Couture, Paris Fashion Weeks, Atelier Swarovski, Red Carpet Events
    . Scholarships and sponsorship programs for young French Fashion Designers: applications, selection and communication tools
    . External and internal communication: Digital and Social Media activation and planning, SALT magazine, press release, press days…
    . Media and press clippings monitoring with MyMarketMonitor agency, implementation of PR and Press initiatives with Karla Otto
    . PR budgeting and administration (contracts with Fashion designers, photographers, external suppliers, pictures rights negotiation…)
  • Swarovski - International Communication Assistant – Consumer Goods Business Division

    Paris 2011 - 2012 . Global organization of key international PR events, coordination of local events with local markets (500 K €)
    . Internal communication: press release, guidelines, corporate magazines, newsletters, invitations cards
    . Media coverage survey, analysis and communication
    . VIP Package 2012-2013: launch of the Red Carpet Collection together with the Design and Marketing Product Development
    . Product placements with PR agency in Los Angeles and Paris, direct relations with stylists or agents
    . PR budgeting and temporary replacement of the PR Manager
  • Swarovski - International PR and Events Assistant (Intern) – Consumer Goods Business Division

    Paris 2011 - 2011 . Events: International Fashion Show Tour coordination (F/W ‘11 – S/S ‘12), consumer events, Brand Building Press Relations
    . Public Relations: development of Swarovski‘s brand awareness, events sponsoring, charities and celebrity marketing
    ⇨ Cannes: VIP and Agents mailing, trends analysis (jewels, dress, bags, colors, recommendations), media clippings
    ⇨ Cabourg / Dinard: advertising page production; TIFF: carnet ATA and product management
    . Christmas Trees Concept 2011 developed for Megève, LATAM and Harrods
    . Book of products placements on red carpet; digital tool on a celebrity for Press networks; weekly VIP monitoring on Getty Images
  • Pierre Fabre - Institutional Marketing Manager Assistant (Intern) – World Marketing Department Brand René Furterer

    Castres 2009 - 2009 . Hairstyle market survey (competitive watch); Historical report of beauty
    . Hair care survey with notion of costs and profitability; sustainable development survey
    . Creation of a Weekly Beauty Flash for internal communication
  • Chanel - Advertising Manager Assistant (Intern) – Advertising Department of the Artistic Direction

    Neuilly-sur-Seine 2009 - 2010 . Production of Advertising for Press, Newspapers, TV and Cinema based on the Media Plan
    ⇨ Quality Control and Administration of all production steps
    ⇨ Feedback from the Artistic Studio, photoengraving, and visuals shipment to the local agencies
    . Project management at International level for Watches (J12), Jewelry (Ultra, Camélia), Fashion and Beauty-Fragrances (Rouge Coco, Bleu de Chanel), cooperatives ads, POS for the 4 axis
  • Area Industrial - Junior Sales and Relationship Marketing Manager (Intern)

    2008 - 2008 . Website update, database management in HabitatSoft Gestión Inmobiliaria
    . Marketing and promotion: development of ad Medias, leaflets, online communication, Social Media
  • Darty - Sales Advisor

    BONDY 2008 - 2008
  • C&A - Sales Advisor

    Paris 2007 - 2007
  • MS Prod - Model

    2006 - 2008 . Fashion Model for the summer collection 2006
    . Head hunter: discovering of new models faces for the collection 2007 and 2008


  • IAE De Toulouse

    Toulouse 2010 - 2011 Master 2 Marketing

    Mention Bien
  • IAE

    Toulouse 2008 - 2009 Master 1 Strategic Management

    Accredited EPAS (EFMD Program Accreditation System)
  • IAE

    Toulouse 2007 - 2008 Business Administration in Economy

    Mention Assez Bien