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Nasfi SAMI

Montpellier

En résumé

44 years old Tunisian with +19 years professional experience in general management, sales, marketing, operations and business development in Tunisia and across North Africa.
I had achieved recognized successes across North Africa and France, delivered excellence in managing marketing, sales, distribution and operations for Shell, The Coca-Cola Co., Altea Packaging, Microsoft and Mzabi Group in Tunisia, North Africa and Europe.
Currently working for Mzabi Group as General Manager of FININDEV, the group holding, in charge of new businesses development, acquisitions and funding. Also operational role within the group as Deputy General Manager of ARTES Group the leading car seller in Tunisia with Renault, Nissan and Dacia.
My own goal is to share my experience and a fresh eye in a new fast growing industry but also to learn from the best professionals.
I do believe that developing others is fundamental for any good manager. My own wish is to develop as much people capable to properly manage the business, as possible.


Specialties:
General Management
Cost management
Humain Ressources management
Marketing
Business Development
Distribution
Sales Management and Operations

Mes compétences :
Marketing
Stratégie commerciale
Direction commerciale
Management général
Stratégie d'entreprise
Marketing stratégique
Direction générale
Strategy
Business management
Business Intelligence
Business development
Business planning

Entreprises

  • FININDEV - Directeur Général

    Montpellier 2012 - maintenant GM in charge of new business development and group consolidation. Main tasks being prospect for aquisition, Master Franchising contract and BP preparation.

  • ARTES S.A. - Deputy General Manager

    2012 - maintenant Deputy GM of leading tunisia car & spare parts vendor affiliated to Renault - Nissan Alliance.
    Led the group to regain leadership position in new car selling.
    Led the team to win the Nissan global award, Tunisia winning against 120 other countries.
    Creating customer value, embracingb the change, and modernizing the operations, the company embarked into a long change process toward success. Ongoing :)

  • Microsoft - Marketing & SMB Lead Tunisia

    Issy-les-Moulineaux. 2010 - 2012 In charge of building, adapting and implementing the Marketing, business and operations strategies across all segments. Also in charge of the scorecard follow up and implementation together with the marketing field implementation (Citizenship, Communication, PR, Digital & Social marketing, events …)
    As SMB Lead in charge of building the commercial organization including Sales, Telesales, Anti-Piracy, OEM and Retail. Started by sales engine implementation and automation of sales of licenses across multiple channels (SMB / OEM / Retail). Also responsible of Partner Account Management, including transactional partners and solutions providers.

  • ALTEA PACKAGING - Vice President Sales & Marketing

    Sfax 2008 - 2010 In charge of building the commercial organization, the integration and harmonization of the sales department. I directly oversee the sales results of the 7 subsidiaries thru’ 23 direct reports. During the accomplishment of my task, I have wrote and implemented the hole sales processes of the newly created Group. I also directly manage the key global accounts and the group communication thru’ the creation on web site.
    Key Achievement : successfully managing the 7 subsidiaries. Sales increase during 2009 by 36% YTD despite the world crisis and an enjoying growth of 33% in France.

  • Coca-Cola Entreprise - Operations & Marketing Manager

    ISSY LES MOULINEAUX 2006 - 2008 In charge of Operations and Marketing for Tunisia. Field Implementation, Coolers coverage, product availability and sales level are the core deliverables. Main duties: planning with the bottler to achieve the sales targets while ensuring that all the marketing activities and the sales enablers are implemented on due time. Main Strategic targets is to drastically change the Route To Market for Tunisia in order to sustain the business and to accelerate growth.
    Key Achievement : Launch the first trade deal ever in Tunisia throu’ the current system of distribution. Supporting an international Consultant Group to find out sustainable long term alternatives for the distribution of beverages in Tunisia (commonly called Route To Market). Launched the RTM transformation with plans to migrate and to manage +1,000 ditributors, + 1,600 trucks and to reach +43,000 outlets. Have contributed to accelerate the samles growth by 5% in 2006 and 4.5% in 2007 (Compared to a CAGR of 1.5% in 2001-2005)

  • Royal Dutch Shell - North Africa Lubricants Category Manager

    Paris 2003 - 2006 In charge of Promoting the Lubricants category in Retail stations in North Africa. Manage the portfolio and actively participate to the pricing of the products, through competitors pricing surveys. Deal essentially with Morocco, Tunisia and Egypt. Implement tactical activities and strategical campaigns in 600 sites across North Africa. Have a team of 4 and manage a budget 1,5 mln USD.
    Increased Shell Share of Business in NA and gives Shell an undisputed leadership position in Morocco. Have encountered several challenges in this position, essentially, working with a diverse team on a virtual basis and establishing networks to enhance the focus over the category locally.
    Key Achievement : train 1000 pump attendant in 3 weeks, engage internally with the sales teams, dealers and externally with key stakeholders to implement a global strategy in a challenging timing (2 and a half months instead of 6 months). Increased the business by 10% and the market share by 2%.

Formations

  • South Mediterranean University SMU (Tunis)

    Tunis 2007 - 2009 MBA

  • Institut Supérieur De Gestion

    Paris 1995 - 1996

  • Institut Des Hautes Etudes Commerciales (Carthage)

    Carthage 1991 - 1995

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