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Nicolas CHAVANES

BARCELONA

En résumé

Mes compétences :
Brand marketing
Cognac
Export
Marketing
Sales
spiritueux

Entreprises

  • Teneo - Director HR events

    2012 - maintenant "Keeping the Discussion Alive"
    Teneo Events hosts high level B2B conferences, seminars and forums for international executives who wish to better their knowledge by sharing their experiences.

    We provide learning opportunities for professionals in the HR & Communications field, and as a leading company in our industry, we have built our entity around strong values empowering management development.

    Please visit our website for more information: www.teneoevents.eu

  • Can Gavatxo 2007, SLNE - Founder and Manager

    2007 - 2011 2007-2011 Can Gavatxo, Founder and Manager:
    French Grocery Store, Wine shop and Caterer in Barcelona, 5 years
    • Opening of a French gourmet food shop in the district of Gracia in Barcelona
    • Initial market analysis, supplier selection and negotiations, legal and administrative setup, import logistics
    • Definition of the product assortment and pricing strategy, performance analysis
    • Merchandising : construction and decoration of the point of sale
    • Communication : website creation, distribution of marketing materials, listing in guidebooks and websites
    • Customer recruitment and loyalty initiatives: weekly tastings, exceptional opening during major cultural events (e.g. Gracia Festival), promotions, sponsorship
    • Development of special offers: catering, special events and cooking classes
    • Operational management: procurement, inventories, accounting, cash and working capital management
    • Management: supervision of several interns and temporary staff

    Main achievements:
    - Turnover: 50 000 € in 2011
    - Development of a strong local reputation and a loyal customer base
    - Organization and catering of several large events with over 150 guests
    - Successful media presence (3 TV interviews, 2 radio interviews, 12 news articles, +30 web appearances)

  • Cognac Ferrand - New England Area Manager

    2006 - 2006 2006 Cognac Ferrand, New England Area Manager, Boston, 1 year
    • Business Unit Manager covering 5 New England States (MA, ME, NH, RI, VT)
    • In charge of developing the group’s 7 mains strategic brands
    • Management of distributor relations, including commercial negotiations (volume objectives, prices, promotions…)
    • Distributor support: customer network development, search for customers in the On- and Off-Premise market segments, operational marketing, advertising, creation of marketing materials, organization of tasting events
    • In charge of managing the Business Unit: administration, logistics, accounting and finance, etc…

    Main achievements:
    - Sales growth of +136% and +133% of 9 liter case volumes
    - Achievement of commercial targets set by the company for strategic brands

  • Cognac Ferrand - Marketing Assistant Manager

    2005 - 2005 2005 Cognac Ferrand: Marketing Assistant Manager in Paris, 6 months
    • Training on products, marketing and sales methods
    • Sales visits to specialized stores in the Paris area
    • Participation in the main European wines and spirits trade fairs
    • Creation of packaging and marketing documentation for new product lines

Formations

  • ECE Ecole De Commerce Européenne (Groupe INSEEC) (Bordeaux)

    Bordeaux maintenant

  • ECE Ecole De Commerce Européenne (Groupe INSEEC) (Bordeaux)

    Bordeaux maintenant

  • Inseec Bordeaux

    Bordeaux 2004 - 2005 MASTER’S in WINE and SPIRIT MARKETING and MANAGEMENT

  • Auckland University Of Technology (Auckland)

    Auckland 2002 - 2002 Bachelor of Business, Marketing major

    Semestre Académique

  • Ecole De Commerce Européenne (Bordeaux)

    Bordeaux 2000 - 2004 Major in Marketing and International Trade

    Degree from Ecole de Commerce Européenne ECE - INSEEC – Bordeaux

Réseau

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