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Nicolas DURETZ

La Madeleine

En résumé

Mes compétences :
Marketing
Management
Vente
Négociation
Développement commercial
Agroalimentaire
Communication

Entreprises

  • AB Inbev - Senior Brand Manager LEFFE France

    La Madeleine 2013 - maintenant Objective = improve brand health indicators (Favorite Brand, Brand Awareness, e-Consideration, Past Consumption...) to increase sales.
    - elaborate the marketing strategy LEFFE for France (brand territory, strategic plateform) in collaboration with strategic agencies & the BENEFRALUX LEFFE team.
    - determine the operationnal pillars to execute the plan (managing the marketing budget)
    - build up Above The Line & Bellow the Line activations
    - collaborate with the sales, trade marketing, finance and supply chain departments.
  • AB InBev - Key Account Manager - Retail

    La Madeleine 2011 - 2013 Carrefour Group / DIA – Turnover 2012 : €M 66,5
    Elaboration and execution of the business development strategy for the French market.
  • Coca Cola - Key Account Manager - Retail

    ISSY LES MOULINEAUX 2008 - 2011 Carrefour / Système U / Auchan - Av. Turnover : €M 200 per account
    Annual trade agreements negotiation in agreement with the company’s commercial policy.
    Growth of profitable volumes through KPIs development.
  • Coca Cola - Regional Key Account

    ISSY LES MOULINEAUX 2008 - 2008 Management of a regional retailers portfolio.
    Negotiation in regional HQ (Leclerc, Auchan, ...)
  • Coca Cola - Regional Field Sales Manager

    ISSY LES MOULINEAUX 2007 - 2008 Management of a team of 7 sales representatives
  • Coca Cola - Sales Representative

    ISSY LES MOULINEAUX 2005 - 2006
  • Norbert Dentressangle - Sales Representative

    SAINT-VALLIER 2004 - 2005

Formations

Réseau

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