Mes compétences :
Marketing
Management
Vente
Négociation
Développement commercial
Agroalimentaire
Communication
Entreprises
AB Inbev
- Senior Brand Manager LEFFE France
La Madeleine 2013 - maintenantObjective = improve brand health indicators (Favorite Brand, Brand Awareness, e-Consideration, Past Consumption...) to increase sales.
- elaborate the marketing strategy LEFFE for France (brand territory, strategic plateform) in collaboration with strategic agencies & the BENEFRALUX LEFFE team.
- determine the operationnal pillars to execute the plan (managing the marketing budget)
- build up Above The Line & Bellow the Line activations
- collaborate with the sales, trade marketing, finance and supply chain departments.
AB InBev
- Key Account Manager - Retail
La Madeleine 2011 - 2013Carrefour Group / DIA – Turnover 2012 : €M 66,5
Elaboration and execution of the business development strategy for the French market.
Coca Cola
- Key Account Manager - Retail
ISSY LES MOULINEAUX 2008 - 2011Carrefour / Système U / Auchan - Av. Turnover : €M 200 per account
Annual trade agreements negotiation in agreement with the company’s commercial policy.
Growth of profitable volumes through KPIs development.
Coca Cola
- Regional Key Account
ISSY LES MOULINEAUX 2008 - 2008Management of a regional retailers portfolio.
Negotiation in regional HQ (Leclerc, Auchan, ...)
Coca Cola
- Regional Field Sales Manager
ISSY LES MOULINEAUX 2007 - 2008Management of a team of 7 sales representatives
