Nicolas DURETZ

En résumé

Entreprises

• AB Inbev - Senior Brand Manager LEFFE France

  La Madeleine 2013 - maintenant Objective = improve brand health indicators (Favorite Brand, Brand Awareness, e-Consideration, Past Consumption...) to increase sales.
  - elaborate the marketing strategy LEFFE for France (brand territory, strategic plateform) in collaboration with strategic agencies & the BENEFRALUX LEFFE team.
  - determine the operationnal pillars to execute the plan (managing the marketing budget)
  - build up Above The Line & Bellow the Line activations
  - collaborate with the sales, trade marketing, finance and supply chain departments.

• AB InBev - Key Account Manager - Retail

  La Madeleine 2011 - 2013 Carrefour Group / DIA – Turnover 2012 : €M 66,5
  Elaboration and execution of the business development strategy for the French market.

• Coca Cola - Key Account Manager - Retail

  ISSY LES MOULINEAUX 2008 - 2011 Carrefour / Système U / Auchan - Av. Turnover : €M 200 per account
  Annual trade agreements negotiation in agreement with the company’s commercial policy.
  Growth of profitable volumes through KPIs development.

• Coca Cola - Regional Key Account

  ISSY LES MOULINEAUX 2008 - 2008 Management of a regional retailers portfolio.
  Negotiation in regional HQ (Leclerc, Auchan, ...)

• Coca Cola - Regional Field Sales Manager

  ISSY LES MOULINEAUX 2007 - 2008 Management of a team of 7 sales representatives

• Coca Cola - Sales Representative

  ISSY LES MOULINEAUX 2005 - 2006

• Norbert Dentressangle - Sales Representative

  SAINT-VALLIER 2004 - 2005

Formations

• Ecole Supérieure Internationale De Commerce

  Longuenesse 2000 - 2003 Commerce International et Marketing

Réseau

• Audrey SCHALK

• Delphine DIERSTEIN

• Frédéric DIARD

• Guillaume PLANCQ

• Jacques Adrien DESAN

• Jean-Paul LAFFUT

• Jérôme BOUCLET

• Lucie GUILLEMANT

• Maximilien BARROIS

• Patrick LIBERT