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The Surf Rendez-Vous
- Co-founder & Managing Director
2019 - maintenant
The Surf Rendez-vous is the only event offering a private moment around surfing with world changers carefully selected for their commitment to use technology for the benefit of mankind, society and the environment.
Next Rendez-vous : May 18-20 2019 in Biarritz as part of #Vivatech
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NextWave
- Founder & President
2019 - maintenant
Highly productive off-sites for innovative companies and high potential individuals.
We mix team building with surf lessons and disruptive thinking for startups, scale-ups and ambitious corporate projects.
www.wearenextwave.com
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Surf & Disrupt
- Founder
2017 - maintenant
S&D is a meetup series gathering people from all backgrounds, who find inspiration in surfing and cultivate their curiosity, creativity and ambition to build a bright future.
www.surfanddisrupt.com
www.meetup.com/fr-FR/Surf-and-Disrupt/
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ZEENS - Groupe Presstalis
- CMO & Head of ZEENS Lab
2015 - 2018
Together with a dream team of A players we have already :
• Achieved ZEENS mobile-to-store app pivot towards the first ever press couponing app to offer -50 % on printed issues across 1,000+ stores to date, in order to efficiently reduce inventories.
• Successfully integrated highly profitable, leading online traffic acquisition business.
• Developed 140+ apps for a variety of French and international publishers across the spectrum.
• Repositioned ZEENS Publishing BtoB service to target more profitable prospects.
• Launched ZEENSbot in partnership with Recast.AI. ZEENSbot is a chatbot factory service for online medias looking for new distribution channels and innovative content experiences.
• Initiated with ZEENS Lab a great list of Innovation meetups gathering leading Press publishers, retailers, distributors, startups and innovators around VR, AR, IoT, Digital transformation, and more.
• Opened a new startup ecosystem/space at the heart of downtown Paris, currently gathering 7 startups ranging from Mobile Gaming to Online Traffic Acquisition, Couponing, Healthcare, Arts and Cultural exclusive events, and more.
• Designed Go-to-Market Strategy and developed one-of-a-kind subscription-based, unlimited press app LaSource / ZEENS Infinit including access to digitized archives of all types of magazines and newspapers and learned from failure to convince board to greenlight the project after one year in the making and ca. € 2million funding secured.
www.ZEENS.fr
www.zeenspublishing.com
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Presstalis
- Deputy Marketing Director in charge of Digital
Paris cedex 19
2014 - 2015
• Digital marketing strategy.
• BtoB: Zeens Publishing service for small/medium publishers.
• BtoC: Zeens mobile-to-store app for press readers.
• Innovation: Zeens Lab.
• + New digital, special projects across marketing teams.
www.zeens.fr
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Splendens NYC
- Co-founder
2013 - maintenant
• Due dilligence.
• Business Development.
• New projects.
www.wearesplendens.com/en.html
www.facebook.com/SplendensNYC
www.facebook.com/NYGlassLab
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Novalsys, Inc
- Marketing & Business Development Manager
2012 - 2013
• In charge of new marketing and business development strategy.
• Managed relationships with clients among top US business schools: CBS, Wharton, NYU Stern, etc.
• Audited and improved support and operations processes so that 100% of user requests could be delt with in a timely manner.
• Managed online communication: Company site revamp, social media strategy, blog, etc.
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IAC - InterActiveCorp
- SEM Country Manager (FR, UK), Pronto
2011 - 2012
• Managing FR and UK Search Marketing strategy with www.superprix.com and www.dealhop.co.uk
• Led and project managed launch of high potential new US SEM Business www.finecomb.com (phase 1)
• Project managed various fixes to optimize UK SEM business and reporting
• Grew Pronto's French SEM business from the start to make it company's fastest international market to reach profitability (36 days).
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Saatchi Online
- Marketing/Business Development Associate
2010 - 2011
• Social media action plan
• Go to market strategy (research, focus groups, marketing plan implementation)
• Strategic partnership with contemporary art fair Art Paris: www.artparis.fr
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GAUTNIK EVENTS
- Project Manager & co-founder
2007 - 2009
GautniK Events is an alternative music events & communication organization.
• Led and finalized deals with European beer brands for new concept PR and release events.
• Initiated and led partnership with French National Railways SNCF on innovative onboard PR concept between Paris and the major cities of the French Riviera, leveraging social media. Improved brand perception through differentiated services and revisited travelling experience.
• Designed online media strategies for events.
• Maximized client satisfaction beyond objectives.
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CAPITOL STUDIOS PARIS
- Fallenfest/Capitol Studios Paris Manager
2006 - 2008
• Developed a web community leveraging a network of more than 1,000 artists to create a database of 7,000+ qualified contacts.
• Recruited, formed, managed and evaluated a team of 25 part- and full- time collaborators.
• Supervised and implemented new business strategy.
• Conceived and executed communication and partnership strategies (Yamaha, Audix, Virgin Radio, etc).
• Outperformed objectives from month one to position Fallenfest as segment leader in year 1.
• Increased turnover by 60% in year 2.
In less than two years, Fallenfest became the largest music event showcasing up and coming artists in the Paris region.
More than 800 artists each year, 220 events, 70,000 people attending each season.
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JOHNSON & JOHNSON
- Product Manager Assistant Neutrogena – JOHNSON & JOHNSON (Paris, FR)
New Brunswick
2005 - 2006
• Improved general sales reporting processes and methodology in partnership with head of IT Department. Gave advanced visibility to top management through optimized sales metrics.
• Presented works on weekly sales figures to J&J Consumer Board of Directors during weekly sales briefs.
• Implemented Neutrogena’s 30th Birthday Norwegian Season, the brand’s major 360-degree campaign in France.
• Wrote new product briefs and organized supporting focus groups. 2 concepts were shortlisted for 2007 potential new products.
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L'OREAL
- Product Manager Assistant Garnier – L’OREAL France (Paris, FR)
PARIS
2005 - 2005
Shower Gels and Shampoos for 3 major French brands : Ultra Doux, Obao & Neutralia
• Supervised agencies work on packaging and displays for the launches of specific Garnier products for the French market.
• Designed and adapted a specific cross category promotion and with the help of sales department convinced France’s major retailers’chains to distribute it. This enabled inventory clearing of old Ultra Doux shower gel.
• Implemented historical brand Obao Shower re-positioning strategy, which won industry award: “Produit de l’Année 2005”.
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FRANCE TELEVISIONS PUBLICITE
- Media & Market Jr. Analyst – FRANCE TELEVISIONS (Paris, FR)
PARIS
2003 - 2004
• France Télévisions Publicité (Advertising Selling Activity for France Télévisions)
• Studies and Consultancy for Media Agencies (Carat, OMD, MPG, etc) and FMCG Advertisers (Procter & Gamble, Unilever, Danone, Nestlé, etc)
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CARAT INDIA
- Media & Market Studies Intern – CARAT INDIA (Bombay, India)
2002 - 2002
• Comparative Study on India’s Cable and Satellite Sports Channels
• New study on the 15/25 year old consumers in Bombay, submitted by Carat India for the best study EFFIE Award, 2002
