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2K
- International Brand Manager - WWE
2016 - 2019
• International Brand Manager for the WWE video game franchise, projects including WWE 2K17, WWE 2K18, WWE 2K19, WWE 2K20 and WWE Supercard.
• Supporting the Global Brand team based in the US in the development and execution of the Global Brand plan from pre to post launch.
• Developing International marketing strategies and helping territory teams implement their local marketing campaigns.
• Acting as the key brand advocate and contact for territory teams, external licensors, agencies and cross functional teams.
• Monitoring campaign performance, conducting sales and post-mortem analyses, sharing key learnings and highlighting potential opportunities in order to deliver on commercial objectives.
• Managing internal and external creative resources to produce and localise high impactful assets: packaging, print and online advertising, trailers, social media.
• Management of an intern.
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Creative Assembly
- Global Associate Brand Manager - Live Ops Games
2015 - 2016
• Brand Manager for Total War Live Ops titles, Total War: ARENA and Total War Battles: KINGDOM.
• Owned budget, strategic marketing plan and asset creation for Total War Live Ops projects.
• Responsible for the management of the games’ Live phases (Alpha, Beta) before their hard launch.
• Executed acquisition campaigns in conjunction with the Live Ops Managers, Acquisition Manager.
• Compiled and analysed regular reporting on the acquisition rate performance of marketing spend.
• Worked closely with the Community team to identify and execute distinct retention strategies.
• Optimised monetisation plans and A/B testing of creatives.
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Creative Assembly
- Global Associate Brand Manager - Total War
Paris
2012 - 2015
• Supported the Total War Brand Manager in the global launch of Total War Box titles; Total War: Rome II, Total War: Attila and Total War: Warhammer.
• Global lead for Total War Gold Editions and Total War DLCs.
• Created and executed global marketing plans for allocated Total War games/DLCs.
• Developed communications strategy, owned the content calendar from announcement to post-launch.
• Managed internal creative services and external agencies for the production and localization of all marketing assets: packaging, TV, print and online advertising.
• First point of contact for all internal departments including development teams, PR, Community, Creative Services, Online team and SEGA Territory teams.
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Sega
- European Marketing Assistant - Japanese games
Paris
2011 - 2012
• Supported two Brand Managers in the international launch of Japanese games such as: Anarchy Reigns, Binary Domain, Yakuza: Dead Souls and Super Monkey Ball: Banana Splitz.
• Brand Manager for Jet Set Radio.
• Helped develop and implement products’ marketing strategy.
• Created SKU plans (pre-orders, special edition), worked on demo and post launch DLC strategy.
• Schedule planning, brief, production and localization of all international marketing materials: logo, packaging, sell sheet, trailers, advertising and websites.
• Coordinated territories' launch plans: distributed the marketing assets & followed-up the launch plans.
• Day-to-day collaboration with SEGA Japan and the Japanese developers Platinum Games, Inc and Nagoshi-san.
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Ubisoft
- EMEA Assistant Brand Manager - Casual games
Montreuil
2010 - 2010
• Assisted a Brand Manager in the international launch of casual games such as Michael Jackson: The Experience, Dance on Broadway, Imagine Dream Resort, Imagine Fashion Paradise.
• Followed-up the projects with development teams, carried out consumer research studies and competitor analysis.
• Helped develop and implement products’ marketing strategy.
• Operational marketing: created communication & promotion tools (packaging, advertising, Internet).
• Coordinated territories' launch plans: distributed the marketing assets & followed-up the launch plans.
• Presented the games to the Marketing team & to the consumers during shows/events.
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Sega
- Marketing Assistant
Paris
2008 - 2009
• Assisted the Marketing team in the elaboration of marketing plans for the following games: Sonic Unleashed, Virtua Tennis 2009, MadWorld, Empire: Total War, Samba de Amigo...
• Organized partnerships, managed promotional transactions (competitions, special offers).
• Created communication tools: production of TV, radio, Internet, press adverts.
• Produced sell sheets, updated SEGA France websites, organized and attended Game shows.
• Carried out competitor analysis: market study, analysis of GFK retail panels.
• Collaboration with SEGA Europe which is located in London.
