Menu

Nicolas STEMELEN

PEYPIN

En résumé

Mes compétences :
Entertainment
Sport
Jeux Vidéo
Marketing opérationnel
Trade Marketing
Cinéma
High Tech
Marketing
Chef de produit

Entreprises

  • 2K - International Brand Manager - WWE

    2016 - 2019 • International Brand Manager for the WWE video game franchise, projects including WWE 2K17, WWE 2K18, WWE 2K19, WWE 2K20 and WWE Supercard.
    • Supporting the Global Brand team based in the US in the development and execution of the Global Brand plan from pre to post launch.
    • Developing International marketing strategies and helping territory teams implement their local marketing campaigns.
    • Acting as the key brand advocate and contact for territory teams, external licensors, agencies and cross functional teams.
    • Monitoring campaign performance, conducting sales and post-mortem analyses, sharing key learnings and highlighting potential opportunities in order to deliver on commercial objectives.
    • Managing internal and external creative resources to produce and localise high impactful assets: packaging, print and online advertising, trailers, social media.
    • Management of an intern.
  • Creative Assembly - Global Associate Brand Manager - Live Ops Games

    2015 - 2016 • Brand Manager for Total War Live Ops titles, Total War: ARENA and Total War Battles: KINGDOM.
    • Owned budget, strategic marketing plan and asset creation for Total War Live Ops projects.
    • Responsible for the management of the games’ Live phases (Alpha, Beta) before their hard launch.
    • Executed acquisition campaigns in conjunction with the Live Ops Managers, Acquisition Manager.
    • Compiled and analysed regular reporting on the acquisition rate performance of marketing spend.
    • Worked closely with the Community team to identify and execute distinct retention strategies.
    • Optimised monetisation plans and A/B testing of creatives.
  • Creative Assembly - Global Associate Brand Manager - Total War

    Paris 2012 - 2015 • Supported the Total War Brand Manager in the global launch of Total War Box titles; Total War: Rome II, Total War: Attila and Total War: Warhammer.
    • Global lead for Total War Gold Editions and Total War DLCs.
    • Created and executed global marketing plans for allocated Total War games/DLCs.
    • Developed communications strategy, owned the content calendar from announcement to post-launch.
    • Managed internal creative services and external agencies for the production and localization of all marketing assets: packaging, TV, print and online advertising.
    • First point of contact for all internal departments including development teams, PR, Community, Creative Services, Online team and SEGA Territory teams.
  • Sega - European Marketing Assistant - Japanese games

    Paris 2011 - 2012 • Supported two Brand Managers in the international launch of Japanese games such as: Anarchy Reigns, Binary Domain, Yakuza: Dead Souls and Super Monkey Ball: Banana Splitz.
    • Brand Manager for Jet Set Radio.
    • Helped develop and implement products’ marketing strategy.
    • Created SKU plans (pre-orders, special edition), worked on demo and post launch DLC strategy.
    • Schedule planning, brief, production and localization of all international marketing materials: logo, packaging, sell sheet, trailers, advertising and websites.
    • Coordinated territories' launch plans: distributed the marketing assets & followed-up the launch plans.
    • Day-to-day collaboration with SEGA Japan and the Japanese developers Platinum Games, Inc and Nagoshi-san.
  • Ubisoft - EMEA Assistant Brand Manager - Casual games

    Montreuil 2010 - 2010 • Assisted a Brand Manager in the international launch of casual games such as Michael Jackson: The Experience, Dance on Broadway, Imagine Dream Resort, Imagine Fashion Paradise.
    • Followed-up the projects with development teams, carried out consumer research studies and competitor analysis.
    • Helped develop and implement products’ marketing strategy.
    • Operational marketing: created communication & promotion tools (packaging, advertising, Internet).
    • Coordinated territories' launch plans: distributed the marketing assets & followed-up the launch plans.
    • Presented the games to the Marketing team & to the consumers during shows/events.
  • Sega - Marketing Assistant

    Paris 2008 - 2009 • Assisted the Marketing team in the elaboration of marketing plans for the following games: Sonic Unleashed, Virtua Tennis 2009, MadWorld, Empire: Total War, Samba de Amigo...
    • Organized partnerships, managed promotional transactions (competitions, special offers).
    • Created communication tools: production of TV, radio, Internet, press adverts.
    • Produced sell sheets, updated SEGA France websites, organized and attended Game shows.
    • Carried out competitor analysis: market study, analysis of GFK retail panels.
    • Collaboration with SEGA Europe which is located in London.

Formations

Réseau