Tango
- Head of B.A.D (Brand, Advertising and Digital)
2013 - maintenantIn charge of Digital activities development since 2013 and Brand & Advertising campaigns since 2015 at Tango telecom operator.
I manage a team of 3 persons and a pool of agencies in charge of developing the Tango brand image and help the company to take the digital shift. Tango is a leader on Luxembourgish market, a subsidiary of belgian leading operator Proximus and providind solutions for mobile & fixed telephony, broadband and digital TV.
Managed activities and lead added value & meaningful creativity include the following:
Brand management
- Global brand management
- Pilot brand activities and marketing positioning
- Ensure brand platform consistency
- Track Brand performance and align departments' activities
- Lead customer experience focus across company
Advertising campaigns management:
- Definition of the advertisement and digital marketing strategy
- Advertisement roadmap definition, budget management
- Liaise with the BTL/media team to align activities and priorities
- Provide to the team strategic guidance and priority setting
- Follow the agencies relations
- Provide performance reporting and trigger corrective measures
Digital marketing activities management:
- Lead company digitalization across customer journey
- Digital marketing strategy & roadmap definition, budget management
- Websites management (residential and SOHO markets)
- Social media activities
- Apps and value added services development and management
- Digital activation and special operations
- Online communications...
Vanksen
- Consultant Senior
Paris2010 - 2013Building communication strategies for our clients and prospects along with Vanksen agency director, Strategic planning officer and the account managers.
Managing international cross-cutting interventions on all agency's fields of expertise:
- Communication strategy
- Media strategy
- Visibility strategy
- Benchmark & Audit
Websites redesign, SEO, E-reputation, Bloggers, Social networks, Media... are some of the domain I daily work on.
Among the clients I worked with: Salomon, Levi's, The Body Shop, Guerlain, Quick, Burn energy drink, Philips, LG, Renault, Roxy, Nuxe, Reebok, Bic, Danone, France 24, Nike.
