-
E.LECLERC
- Responsable Carte de Fidélité
Ivry-sur-Seine
maintenant
LECLERC – Responsable Carte de Fidélité et accueil St Brice Courcelles (51)
Stage
-
PROCTER&GAMBLE
- Département des Ventes
Asnières-sur-Seine
maintenant
Depuis Juin 2004
Recrutement des cadres en Ventes et Category Management : Campus Leader ESC Lille :
- Mise en place d’un plan annuel sur les actions à mener pour le recrutement: cours de techniques de vente, de lancement d’une innovation, de merchandising, présentation de P&G, présidente de jury du concours de vente interne de l’ESC Lille.
-
DANONE
- Chef de secteur
Paris
maintenant
DANONE (produits frais) – Chef de secteur supermarchés Côte d’Opale puis Lille
Stage
-
COCA-COLA ENTREPRISE
- Chef de secteur hors domicile
ISSY LES MOULINEAUX
maintenant
COCA-COLA ENTREPRISE – Chef de secteur hors domicile Reims (51) + organisation Armada du Siècle à Rouen
Stage
-
Tack International
- Sales Trainer
2018 - maintenant
Core and Advanced Sales skills trainer.
Flexible and consulting approach to fit your needs: fully customized trainings and tailor made solutions.
From junior sales rep to KAM (key account manager), from selling technics to high level negotiation skills.
Training of sales professionals in small groups (6-12 persons).
-
COTY
- Trade Marketing Manager Wella Global Distributor Channel
Paris
2016 - maintenant
Trade Marketing - Global Distributor Channel Salon Professional Division (Wella, Nioxin, Sebastian – 80%
of the business, turnover 102 million €) – Switzerland, Geneva
Defining and deploying the Global Distributor Strategy for Wella, Nioxin and Sebastian based on performance analysis.
Leading, Equipping and coaching the 4 Distributor Clusters (10 people) with the best Go-To-Market & Capability toolbox to deliver their goals.
Expanding Wella footprint globally, Optimizing the Wella Distributor pool.
Key countries: Poland, South Korea, Romania, Belarus, Saudi Arabia, Turkey, Baltics, South Africa, Hong Kong, Argentina, Mexico.
Key results: i) DSR plans in place to grow the business: March 17 YTD ix 106 on Wella Color (+4% ahead of DSR Total), ix 117 on Nioxin in Easter Europe cluster (26% of Nioxin) and ix 115 on Sebastian in LA-DOT (39% of total DSR channel), ii) first Wella Color business analysis to provide an Wella Color business overview and key interventions for FY18, iii) successful end to end deployment process in place via Quarterly Deployment Meeting: participation of 80% and average score at 4.5.
-
Procter & Gamble
- Trade Marketing Wella, System Professional and Sebastian - CEEMEA region
Asnières-sur-Seine
2015 - 2016
Trade Marketing Salon Professional - (Wella, Londa/Kadus – turnover 44 million €) – CEEMEA Region
Switzerland, Geneva
Interface between Global Marketing and sales for CEEMEA (distributors business) handling 70% of the salon business to direct salons.
Responsible for the Go 2 Market implementation in the total region (47 countries, 40 distributors): ensure that the brand strategies are transformed into business building customer strategies, designed around the Key Business Drivers:
- Growing Distribution (N° Selling points)
- Education (elevating skills of hairdressers designing the right approach for initiatives and follow up with distributors and KAM on the targets and Go 2 Market.)
- Salon design (in- and outside materials, promotions, assortment and specific programs)
Key countries: Poland, Belarus, Saudi Arabia, Romania, Slovenia, Baltics.
Key results: i) Wella Color (70% of CEEMEA) growing at ix 110 (2 pts ahead of CEEMEA Total), ii) GTM designed and agreed for top 15 countries, iii) shaped the new external (with Distributors) and internal drumbeat (with our Frontline). The outcome is much better visibility of activities for the team & partners leading to much more robust plans then in the past.
-
Procter & Gamble
- Marketing Stategic and Planning
Asnières-sur-Seine
2011 - 2015
Global Marketing Strategy & Planning Fragrance category (Lifestyle Brands – turnover 192 million €)
Switzerland, Geneva
In charge of Commercial Strategy development for bruno banani, Christina Aguilera and Mexx Perfumes Worldwide. Development of global trade marketing and commercial strategy (Go To Market, initiatives launch toolbox: promotion plans, co-marketing activities) for the 3 brands – turnover 250 million €, 42% of Lifestyle Business) and corporate projects.
Key countries: DACH, Benelux, NL, Eastern Europe, Russia, Nordics.
Key results: i) DACH shares: highest value share and record shares in volume (bruno banani), value share increased during 6 consecutive months (Christina Aguilera), ii) Lifestyle Giftsets strategy prepared, aligned and deployed in line with global strategy, iii) key SRM interventions on pricing, sizing and promotion aligned and agreed on all 4 key brands.
-
Procter&Gamble
- Responsable Marketing Opérationnel sur la catégorie Fragrance
Asnières-sur-Seine
2009 - 2011
Trade Marketing Leader Fragrance Category (Premium Brands: Hugo, Boss, Lacoste, Escada– Turnover: 15
million €) – Travel Retail – Switzerland, Geneva
Interface between Global Marketing and sales: designed Hugo Boss, Lacoste and Escada commercial
strategies from long term vision to short term execution for Travel Retail EMEA (Europe Middle East Africa).
Development, implementation and follow-up of commercial plans (Go-To-Market, initiatives, promotions,
assortment and co-marketing activities), category analysis.
Coaching, training and integration on 2 Trade Marketing managers to support myself on Lacoste&Escada.
Key results: i) delivered very strong and sufficient Hugo Boss masterplan with specifics and extra plans for
the channel, ii) 3 year growth acceleration plan for Hugo Boss aligned with team leader and present to GM
for approval, iii) lead the new Hugo Boss Corporate logo approach with successful Marketing and Instore
team engagement to get a Fit For Use guidelines for Travel Retail.
-
PROCTER&GAMBLE
- RESPONSABLE FORMATION, DEVELOPPEMENT ET RECRUTEMENT POUR LES VENTES
Asnières-sur-Seine
2007 - 2008
Learning&Development Recruiting Leader, Customer Business Department – Paris, France
- Analyze of strengths and opportunities. Define vision & strategy to reinvent training plans.
- Design sustainable and holistic Training Plan for customer’s teams at all levels
- Step change recruiting for Sales Department with news ideas and mind set: i) recruiting analyze, ii) develop action plan with needs, iii) roles & responsibilities, iv) tools for campus management and schools targets.
- Define and manage training budget.
-
PROCTER&GAMBLE
- CHEF DES VENTES IDF-NORD PICARDIE
Asnières-sur-Seine
2005 - 2007
Line Manager Ile de France – Nord (6 departments, 15 sales reps – turnover 103 million €)
- Team Leader of 15 sales reps (management, coaching and training)
- Setting objectives, business plans to growth turnover. Analysis of sales fundamentals on categories Baby Care, Grooming, Fem Care, Beauty Care, Oral Care and SDA (Small Devices Appliances).
- Management and training of 15 sales representatives. integration of 2 line managers and new Gillette people (sales reps, line managers), 3 were promoted, turnover, +5%.
-
PROCTER&GAMBLE
- KEY ACCOUNT MANAGER
Asnières-sur-Seine
2003 - 2005
Key Account Manager Auchan/Atac Home Care (turnover 20 million €) – Paris, France
- Negotiation and development of business plans, Corporate negotiation at Schiever and Les Halles d’Auchan.
Category’s analyses & recommendation of strategic plans, news products listing, promotional forward
planning. Optimization of the 4 Auchan synergies: coaching of « chefs de file » to leverage promotion at the
local level.
- Key results : + 18% vs year ago.
-
PROCTER&GAMBLE
- RESPONSABLE DEVELOPPEMENT DES VENTES Littoral Nord
Asnières-sur-Seine
2001 - 2003
Sales Rep (France, Nord-Pas de Calais) – Turnover: 15 millions €
- Management and optimization of P&G brands portfolio in 50 stores via 4P.
- Key results : +10% turnover in 2 years.
