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Othman Lotfi BENATTIR

ISSY LES MOULINEAUX

En résumé

Brand and trade marketing senior specialist

Mes compétences :
Marketing
Management
Communication
Negociation skills

Entreprises

  • The Coca-Cola Company - Assistant brand manager Coca-Cola

    ISSY LES MOULINEAUX 2009 - 2010 • Plans, coordinates, and implements key activities related to planning, analysis, evaluation, and execution of Company brand and product promotions, merchandising, licensing, and asset management. Coordinates with sales, market research, brand management, legal, and other areas to ensure that promotion, merchandising, licensing, and asset management activities are conducted in a manner that maximizes growth and profitability of the Company’s brands and products on an ongoing basis.
    • Provides or coordinates the Company’s activities with respect to media and advertising strategy, negotiations, relationship building, and implementation of appropriate action plans
    • Builds and maintains relationships and management of outside agencies, suppliers, and service providers to effectively and efficiently implement the advertising and media strategy and policy
    • Maximiser l’impact
    • Establishes, directs, and coordinates marketing activities for assigned channel marketing areas within the Company
    • Leads the Coca-Cola System in maximizing the return on the Company’s sports management involvement

  • The Coca-Cola Company - Marketing asistant

    ISSY LES MOULINEAUX 2008 - 2009 • Provide administrative support to the brand manager through insuring the application of TCCEC & bottler procedures (MBCF creation, follow up of proforma, invoice reception, follow up of supplier’s payment, claim’s treatment),
    • Follow-up the direct marketing expenses (unilateral/ Bottlers)
    • Establish budget expense report (Excel sheet) by bottler & by activity every month
    • Creation of Pos & GRs on SAP
    • SAP Reporting
    • Insure & Follow-up marketing material dispatching
    • Follow-up of consumer activations
    • Packaging: Labels & closures BAT Approval/ Ensure the reception of artworks to suppliers
    • Campaign creation on SAP

  • Skoda Automobile - Customler care and communication representative

    2007 - 2007 • Monitoring of customer’s files
    • Establish communication action plan
    • Promote the company’s products in different fairs and exhibitions
    • Media monitoring
    • Manage the products delivery

  • Skoda Automobile - Show room manager

    2007 - 2007 • Manage the sedentary and mobile sales force
    • Implement an action plan Vs BP

  • Eureka Design - Commercial officer

    2007 - 2007 • Establish a database for local customers
    • Propose turnkey project for customers

Formations

  • Ehec (Alger)

    Alger maintenant

  • EHEC Alger (Ex: INC) (Alger)

    Alger maintenant

  • INSTITUT NATIONAL DE COMMERCE (Alger)

    Alger 2003 - 2007 Management

    Bachelor of commercial Science

    Research paper : « Editing and managing a sales force team, Case : GlaxoSmithKline Algeria »
    With Honors

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