Pagliardini SÉRÉNA

En résumé

Entreprises

• COPEO - Marketing project manager

  SAINT-ETIENNE 2012 - 2015 Manage our marketing offers deployments and innovations according to our partner's needs and the market evolution.
  Responsibilities:
  * Create and manage processes both internal and external ;
  * Operational and commercial implementation of our 134 partners marketing offers ;
  * Setting up jointly with our partner's events Agency our presence at trade shows ;
  * Management of database product with more than 7 000 references ;
  * Sales team management assistance ;
  * Management of a project manager in charge of additional services
  Achievements:
  * Work with the management, marketing and communication teams to create customized web application, plan the launch with their teams efficiently
  * Development of complete and packaged marketing offers from brainstorming until the operational launch through software development and analyses of data market
  * Definition of a process, working with the technical teams, injection of data files of the manufacturers and distributors of materials to have a fully operational database.
  * Set up of all the organizational process, reviews, objectives follow up, animations, touring field to keep our sales team on board.
  * Manage the creation of a position and evolution of its missions over time for more responsibilities with quarterly tracking points.

• Kimberly Clark - Associate brand manager

  Nanterre 2010 - 2011 Kimberly Clark - Huggies ® for 3years, Category manager junior then Brand Manager Assistant
  Manage the wipes brand and help with the diaper brand for France with the help of the Reigate (UK) European brand managers.
  Responsibilities:
  * Wipes operating account management: guarantor of the overall margin and stocks management ;
  * Wipes 2012 strategy: construction of the assortment, definition of the mix ;
  * Analysis of the market (Nielsen, Kantar) and competitive intelligence
  Achievements:
  * Maintaining a growing wipes market share (by 2% in 2011 vs 2010) keeping a high profitability and meeting customers needs ;
  * Organizing a powerful launch of the Newborn umbilical cord cut diaper (PLV, agency briefs, media relations, internal presentations and selling tools)
  * Set up of the Kantar, Nielsen and competitive intelligence meetings and summaries for the whole company on a monthly basis.

• Kimberly Clark - Category manager Junior

  Nanterre 2009 - 2010 Kimberly Clark - Huggies ® for 3years, Category manager junior then Brand Manager Assistant
  Category manager Junior baby and handkerchief categories
  Work with the category managers seniors to analyze market data and help building and make work the most efficient brand strategies.
  Responsibilities:
  * Market analysis and competitive intelligence reviews to Brand Managers
  * Manage relationship with data providing companies like Kantar and Nielsen
  Achievements:
  * Analysis of recent trends in the market and competition to both brand managers and customer business
  * Construction of the journals of market with Customers Business Unit
  * Managing the merchandising plans and presentations to customers
  * Supplier relationship and database management to have fresh data to analyze
  * Managing a Lean project for the whole company from mills to distributors

• strategiR - Assistant research studies

  2008 - 2009 * Participation in client groups projects, creation of the questionnaires and preparation of the customer's presentations

• Auchan - Assistant Head of textile Department

  Villeneuve-d'Ascq 2007 - 2008 * Management of a team of 3 people ;
  * Complete management of the aisle: merchandising, replenishment, business operations.

• LYDEC - Marketing assistant

  Casablanca 2006 - 2006 Set up of a market study on casting of ductile iron.

• Premiere ligne - Communication assistant

  REIMS 2004 - 2004 * Corrections and help with the pictures display for Auchan 2005 christmas catalogue.

Formations

• Groupe INSEEC

  Bordeaux 2007 - 2009 Master
  
  Marketing Communication and commercial strategies master - BORDEAUX FRANCE

• ISEG BORDEAUX

  Bordeaux 2004 - 2007 Bachelor
  
  Marketing et communication bachelor - BORDEAUX FRANCE

• Lycée Lyautey (Casablanca)

  Casablanca 1998 - 2004 Baccalaureate Degree

Réseau

• Catherine MASSARDO

• Claire ARRIVÉ

• Emmanuel DUPUY

• Guylaine CALYDON

• Lucie-Anne SALMON

• Marine DECAUDIN

• Siham PASTOR

• Sournac LUDIVINE

• Victoria PEYNOT