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Paola LEFORT

Paris

En résumé

Trilingual international professional with 7 years experience in strategic retail distribution development

Expertise: Process and project management, team management, businesses development, consumer experience optimization.
Personality: Enthusiast & proactive team player, with strong communication skills and a high ability to quickly understand business challenges and opportunities for improvement.
Interests: Business optimization (Strategic & pragmatic), Omni channels and digital transformation problematic.

Mes compétences :
managed the investment
one positive consumer experience
POS implementation
top management
Managed the operational implementation
KPIs analysis
Team Management
new business strategies development
retail implementation
Market analysis
Brand Awareness
Brand Identity
Consumer experience
Teamwork

Entreprises

  • Swarovski - Regional Distribution Manager Europe ME/A

    Paris 2016 - maintenant Head of EMEA strategic distribution development department. (Positioning, distribution, image, profitability)
    Scope: 60 countries, all retail channels, 5.000 point of sales, 700K NS.

    Defined and managed the investment plan (strategy and budget) for EMEA retail distribution development. (25M budget for 600+ point of sales development projects by year)
    o Defined the yearly CAPEX investment plan (by Markets, Channels, POS) to maximize the business profitability and deliver one positive consumer experience: business performance and forecast analysis, markets requirements management.
    o Enabled the plan validation by the top management and the resources allocations within my recommendations. (Allowed 8M budget saving/year)
    o Managed and monitored regional budget investment and reached target forecast. (25M investment for 650 POS implementation)

    Managed the operational implementation of the development strategy: development projects’ approval, project management, team management.
    o Boosted retail space productivity for over 3.000 POS: approved 2.000 wholesales implementations and recommend top management on 1.000 boutiques proposals through structured business cases analysis.
    o Mapped and optimized end to end processes, created and implemented evaluation tools and clustering guidelines through KSF identification and KPIs analysis. (Created EMEA entire wholesale’s processes and guidelines)
    o Efficiently coordinated all the teams involved in a store opening and optimized operations.(Increased #POS yearly implementation by 70% in 3 years)

    Drove new business strategies development.
    o Guide business innovation: evaluated new retail architecture concepts,
    initiated innovative tools development, and mentored new product
    launching plan.
    o Assessed new business opportunities for the development of consumer
    centric and Omni channel strategies across EMEA markets. (Travel retail business integration, E-tailing development, Click & Collect retail implementation)

  • Swarovski - Regional Distribution Manager Europe

    Paris 2014 - 2015 Head of European strategic distribution development department.
    Scope: 14 countries, all retail channels, mature markets.

  • Swarovski - Regional Distribution Coordinator Europe

    Paris 2013 - 2014 Responsible for European independent retailers's strategic distribution development.
    Scope: 14 countries, wholesale and independent retailer partner boutiques, mature markets.

  • Swarovski - Junior Project Manager Europe

    Paris 2012 - 2013 Responsible for European wholesale's strategic distribution development.
    Scope: 14 countries, wholesale, mature markets.

  • Swarovski - Business Development Coordinator

    Paris 2010 - 2012 Optimized business operations for LATAM countries, Spain, Portugal

    Developed the retail expansion strategy for 15 local teams.
    o Designed a 3 years expansion plan through market analysis and
    a geo-marketing tool creation. (Identified +240 POPs and 15M€ growth potential for Spain and Portugal markets)
    o Accompanied local directors in the implementation and shared best practices worldwide.

    Helped Iberica’s team to recruit the best retail partners.
    o Increased brand awareness through dedicated media plan.
    o Developed tools and best practices to improve recruitment and
    partners integration.

  • Alstom Transport - Treasury and financial assistant

    2010 - 2010 * Verified financial data and ensured accurate payments.

  • Brandimage - Project Management/ Communication/ Brand Identidy (Internship)

    Roubaix 2007 - 2007 o Attracted new clients and increased media insertions.
    o Created a benchmark of French and Successful brands as a
    book reference for Brand Image projects development.

Formations

Réseau

Pas de contact professionnel

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