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MILLICOM GHANA LIMITED, Accra,
- Head fo Distribution
2011 - maintenant
• Manage Tigo’s relationship with seven airtime Dealers and their 300+ salesmen to buy into new products and services that deepen Tigo’s presence in the market
• Achieved Millicom National airtime target with an average of 5% out of stock throughout the country
• Improved operational excellence for each of the dealers by requiring the following:
- Implemented a credit process to meet the market expectation that increased share of stock by 20%
- Improved dealer profitability by helping them manage their P&L which reduced operational costs by 40%
• Achieved 40% Tigo subscriber acquisition contribution through the Point of activation (POA) with a series of trade incentive: POA booster plan, retail loyalty program and trade forum
• Implemented the first Tigo direct distribution force in North part of the country with 21 airtime moto riding Salesmen
• Designed program to focus key distribution staffs around KPIs for Tigo Cash agent network expansion with 100 Agents onboard every month.
• Managed dealers to ensure minimum level of e-money availability to support increasing customer transactions at retail agent point
• Organized quarterly trade forum with Dealers, Point of activation (POA) and Tigo Cash agents to enhance Tigo products knowledge, engage and improve performance
• Implemented Tigo going blue program through a proper classification of the POS and constant deployment of visibility materials to enhance the tigo visibility brand at the retail point
• Implemented BTL program across the country to enhance Tigo brand perception and experience
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MILLICOM GHANA LIMITED
- Africa Regional DMS Trainer
2010 - 2011
• Managed the learning and professional development of the DMS (Distribution Management System) team and Dealers in Tigo Africa operations (Chad, D.R. Congo, Ghana, Rwanda, Senegal, Tanzania)
• Developed training material to support teams improve their execution of Millicom’s distribution best practices
• Coordinated and followed up the implementation of Millicom Distribution model across Africa:
- 9 months both spend in Chad and Ghana developing the training material and help improve Dealers operational
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SENTEL GSM (MILLICOM)
- Distribution Manager
2007 - 2010
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MILLICOM SENEGAL LIMITED, Dakar
- Trade Marketing Manager
2006 - 2007
Coordinated with the marketing and distribution teams to develop and execute the communication strategy to the retailers through leaflets, flyers and posters, banners, table top, parasol as appropriate
• 900 light boxes and 3000 metal signs were deployed throughout the country
• 4000 point of sales were branded throughout the country
• Training, coaching of the sales force on the field visit to improve Distribution performance (9 steps of the call)
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British American Tobacco
- Marketing Management Trainee
Boulogne-Billancourt
2004 - 2006
Participated in Challenges Initiative – one of the most selective development program with BAT – across Africa to acquire and understand the fundamentals about the MXS Marketing Excellences Series
- Trade Marketing Development executive Mauritania (8 Months)
- Trade Marketing Assistant TMDM (Trade Marketing & Distribution Manager in Sierra Leone (8months)
- Marketing Representative Mali (6months)
