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Pascal LY

PHNOM PENH

En résumé

Mon profil complet est disponible en version anglaise ou sur LinkedIn: http://sg.linkedin.com/in/pascally

Mes compétences :
Conseil
Manager
Web marketing
Marketing
Communication
Management
Web
Internet
E-marketing
Consultant
Chef de projet
Gestion de projet

Entreprises

  • Credit Bureau Cambodia - PDG

    2015 - maintenant Le Credit Bureau Cambodia (CBC) fournie des données financiers et économiques, ainsi que toute une gamme de solutions couvrants la gestion des dossiers de crédits auprès des personnes et entreprises au Cambodge. Le CBC joue également un rôle majeur auprès des investisseurs et des institutions financières telle que le FMI, la Banque Mondiale ou l’AFD en terme de conseil et d’avis sur l’évolution du marché au Cambodge dans le secteur financier.
  • Schneider Electric - Head of Digital Customer Experience

    Rueil Malmaison 2013 - 2015 Driving the digital transformation Schneider Electric is currently operating.
    Rolling out a full ecosystem for a better efficiency focused on the customer.
    Member of the Country Management Team.
    Based in Singapore
  • Salesforce.com - Head of Web Marketing APAC

    PARIS 2011 - 2013 "Management is doing things right; leadership is doing the right things." - Peter Drucker

    In charge of both the strategic and tactical aspects and bring to the table a strong blend of creative, business and technical skills.

    Coach and team player focusing on lifting the team to the next level in terms of value-add provided to the business in line with their objectives in terms of revenues.

    Results and metric driven: focusing on leads generation through optimization of the entire user experience and visitor-to-lead conversions.

    KPIs and ROI: establish core KPI metrics prior launching/deploying any online tactics to ensure proper ROI.

    Web Analysis: ensuring capturing the right data and metric that will allow us to optimize Online performances and revenues.
  • Philips - Senior Project Manager

    Suresnes 2010 - 2011 Sitting in the APAC regional marketing team

    • Managed an integrated marketing workshop x-sector for Senior Marketers of Philips APAC. Delivering full content on how to engage, embrace, convert and sustain B2B and B2C APAC consumer in the online digital landscape (mobile, CRM, social media platform)
    • Managing APAC digital projects and a cross-skilled team based in the Netherlands and Singapore, with stakeholders located worldwide
    • Preparation of project documentation and management of stakeholders’ expectations
    • Leading of weekly meeting presenting progress on projects
    • Managing a virtual team of 15 team member
    • In charge of project planning, resources and budget tracking
  • Weave - Operational Strategy Consultant

    PARIS 8 2008 - 2009 IT and Management consultant
    • Analysis of business issue, problem structuring and formulation of recommendation
    • Research activities on market trends leading to the realization of state-of-the art documents
    • Execution and implementation of proposed recommendation
    • Preparation of proposal and pre-sales presentation
    • Alignment of IT to business strategy through high level insight on IT strategy, management, process, governance, audit and Enterprise Architecture

    • Managing senior expert in IT and supplier’s resources on site
    • Defining project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
    • Leading the preparation and delivery of business requirements, coordinating feedback from multiple business functions
    • Providing regular status communications to stakeholders & sponsors as well as handle project issues and escalations

    Main exposure with MNC in bank and insurance industry:
    • AXA Banque – transformation of the core banking system
    • La Banque Postale – implementation of the IT governance and collaborative tools
    • Banque Populaire – implementation of governance scheme
    • La Poste Mail services – feasibility study on postal mobile services, trends and forecast, cost vs benefits analysis and roadmap
    • La Poste Group (postal industry) – implementation of an Enterprise Architecture framework (TOGAF)
    • MAIF (insurance) – explored business opportunity in P2P payment
    • MDS (insurance) – IT audit
    • CG93 (Government) – improved their HR process and identified a HRIS solution to implement in their environment
    • Evialis (animal nutrition and health) – restructuring of production units
    Realized 4 state-of-the-art documents: 1. Web 2.0 – the collaborative tools, 2. Evolution of in the European norms in electronic legal archive, 3. Retaining customer through efficient Customer Interaction Management, 4. Market insight in the HRIS.
  • Capgemini Finance & Services - IT Architect

    Paris 2006 - 2008 Business: IT consultancy - B2C, B2B and Corporate

    IT Architect
    • Designing and implementation of SOA architecture
    • Interpretation of business requirement into architectural solution
    • Evaluation of business proposal against architectural solution
    • Conduction of reviews and assessments of architectural solution
    • Development of Proof-Of-Concepts (POC)

    Project Management Officer
    • Improving documentation, governance, process
    • Implementation of best practice/standards
    • Project portfolio management – around 15 projects
    • Support to project managers on SOA architecture requirements

    Integrated on client site – French Public Institution – to influence and execute the transformation of the Information System from a silo one to SOA architecture while ensuring leverage of project management best practice and improvement in both architecture documentation and process.
    I also have participated in the fusion of 2 different large Information System into a unified one, on application and governance.
  • Ingeeny lab - Groupe Normédia - Business Unit Manager

    2002 - 2006 Business: e-marketing consultancy and digital agency - B2C, B2B and Corporate

    General Manager
    • Representation of the company
    • Definition of sales, human resources, marketing & communication and technology strategy
    • Leading BU growth: responsible for the P&L and staffing hiring
    • Supervision of 9 direct reports

    Business developer
    • Definition of selling services and expertise (website creation and mobile application)
    • Building sales prospection tactics through divers channels (EDMs, cold calling, RFP, RFI, member of public institutions promoting digital sector)
    • Proposal preparation, pre-sales presentation and account management
    • Manage third parties services providers through designing and negotiating contract terms and conditions, providing project planning, scheduling & monitoring
    • Participation as a speaker in digital conference

    Head of Digital Project Management
    • Define global e-marketing approach on each project
    • Prepare, plan and manage the execution of project
    • Managing cross-skilled team
    • Ensuring on time delivery with appropriate quality control

    Have created and manage around 15 websites – including Intranet, e-commerce and event – in diverse sectors: tourism, energy industry, B2B services, lifestyle magazine, motorcycles manufacturer.
    Four years of close relationship and business development with Dalkia (Veolia Environment Group). Two years of collaboration with Suzuki.

    “Isnor” have been awarded Gold winner for the “Trophy MaRegion.web 2005” for the best web site in the tourism category.
  • Internence.com - Project Manager Assistant

    2001 - 2002 Business: e-marketing consultancy and digital agency - B2C and B2B

    Project Manager Assistant
    • Participation in the definition of the e-marketing strategy
    • Gathering of business needs to transform it into specifications
    • End-to-end vision and handling of website creation cycle
    • Web coding, development and graphical retouching of web site
    • Analysis and measurement of e-marketing campaign and website traffic with Webtrends

    Have created and manage around 10 websites – including Intranet and e-commerce – mainly for large MNC in France: Nintendo, Michelin, Suzuki and PPR Group.

    “Pokémon (Nintendo Corp.)” have been awarded Gold winner for the “Clic d’Or trophy 2001” for the best web site in the entertainment category and the most visited web site in France
  • Essentia Finance - Co-founder and CEO

    2000 - 2001 Business: online financial services – B2C

    General Management
    • Representation of the company to third parties
    • Definition of business development and communication strategy
    • Day-to-day team operational management
    • Detection of new growth opportunities

    Business developer
    • Planning and execution of operational business development
    • Conception of sales toolkit
    • Promotion and demonstration of service
    • Building of customer relationship
    • Identification of long term strategic partnership
    • Analysis of market to stay abreast of competitors in France, US and Japan

    Collaboration with major stock brokers from pure players actors to multinational banks (Societe Generale, BNP Paribas, ING, Credit Agricole and Credit Lyonnais)

Formations

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